Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Prestige Events Magazine

JANUARY 9, 2024

Topics that will be discussed by speakers including Georgina Macauley, Marketing Director B2C at Fnatic, Professor Philip Wilson Executive Chairman at the College of Esports and Heather Dowe, CEO at Hotdrop, are: London’s esports credentials Does London have the required talent pool for the industry to grow?

B2C 111

B2C 2024 Government Speakers 111

Tigris Events

OCTOBER 14, 2022

[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

Marketing 93

Marketing Event Planning B2C Events 93

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. It’s about getting the right words out to the right people. Here’s how.

B2C 60

B2C Marketing Events Social Media 60

Event Industry News

AUGUST 23, 2023

Global full-service event and experiential marketing agency Impact XM today announced the addition of Robynne Weaver as vice president, strategic accounts.

B2C 52

B2C B2B Marketing Events 52

Skiddle

OCTOBER 19, 2023

Elsewhere, we optimised B2C blogs for events, introduced new features and promoted existing ones like reps and discount codes. Our Freshers Week content ran across B2B & B2C channels A campaign of this size requires intricate planning. But it wasn’t just existing features.

2023 59

2023 B2C B2B Education 59

Prestige Events Magazine

FEBRUARY 13, 2023

Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as the market leader in event impact measurement and mitigation, adding the capabilities of ‘You. comments: “Partnering with event:decision is an important way for us to extend our commitment to the corporate and agency-led market.

B2C 98

B2C Sustainability B2B Travel 98

Exhibitor Magazine

JULY 13, 2021

NEW YORK  Netcore Cloud, a customer engagement platform that helps B2C brands create amazing, personalized digital experiences, announced today its e.

B2C 40

B2C Marketing 40

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? Posting once in a while or is it a big marketing strategy we’re missing out on?

B2B 81

B2B Marketing B2C Social Media 81

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Smart Meetings

DECEMBER 8, 2023

Wendy Worley Wendy Worley, The ART Hotel Denver The ART Hotel Denver, Curio Collection by Hilton , welcomes Worley as director of sales and marketing. Ami DeWille Ami DeWille, One10 DeWille is the vice president of integrated marketing at One10 LLC.

Food and Beverage 104

Food and Beverage Hospitality Tourism B2C 104

Event Industry News

NOVEMBER 17, 2021

The announcement comes as Wonder strengthens its team to further realise its long-term ambition of shaking-up the worlds of B2B and B2E events and marketing, broadening the offer to cover more longform campaigns and experiences that help businesses think differently about building meaningful connections through an audience-first approach.

B2B 105

B2B B2C 2008 Sponsorships 105

Prestige Events Magazine

JANUARY 31, 2024

Together the brands will grow a B2C facing audience which adds value to businesses across the hospitality industry. The Edit by CHS is all about bringing new consumers to our clients by giving them the opportunity to market to an audience who we know want to spend their leisure time living well.

2024 59

2024 B2C 2023 Education 59

Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C. The stakes are high in B2B. The CX Insights Framework.

B2B 52

B2B B2C Marketing Management 52

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

Attendease

JANUARY 22, 2020

Boost your commercial reach with valuable opinions from marketing and event technology experts. Experiential Marketing Summit. Even in this digital marketing age, nothing beats the power of face-to-face experiences. EMS2020 & EVENTtech by Event Marketer. What to look forward to -. What to expect -. Over 500 suppliers.

2020 293

2020 Conference Education B2C 293

Event Industry News

DECEMBER 17, 2020

Video views have already reached over 250,000 as of time of going to press, with over 150,000 on twitter alone, accompanied with a significant amount of broadcast and print coverage across national and regional press, including BBC and ITV News, Sunday Times, Mail on Sunday and numerous business and marketing specific journals.

B2B 138

B2B B2C Social Media 2021 138

Smart Meetings

AUGUST 16, 2023

Smart Meeting spoke with Lauren McCullough, vice president of marketing for Bizzabo , to discuss the major takeaways of the survey and what it could mean for the future of the industry. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Live events are the main crux and that has always been the case.

B2B 98

B2B Conference B2C Event Tech 98

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Industry News

MARCH 9, 2020

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 207

Insurance B2C Social Media B2B 207

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Prestige Events Magazine

OCTOBER 2, 2023

The tailored list of subjects was consciously applied back to marketing, events and communications. Whether that be in Automotive or the Public Sector, B2B or B2C, the great thing is that the methods and practices we take from peer-to-peer events like this can be applied to all types of communications, events and audience experiences.”

2023 59

2023 Automotive B2C 2024 59

Skiddle

DECEMBER 13, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ Whether it’s a high-stakes match or a New Year’s Eve event, all parties need to think about how they’ll approach setting up their team or marketing their event.

B2B 59

B2B B2C Social Media 2022 59

Event Industry News

FEBRUARY 12, 2020

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets.

B2C 69

B2C Management B2B Tech 69

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

Event Tech 85

Event Tech Tech B2C B2B 85

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Management Events

APRIL 2, 2024

Conducting market research and analyzing data can provide valuable insights into your prospects’ behavior and preferences. With a plethora of platforms available, from social media to email marketing, it’s essential to identify where your prospects are most active and receptive. What are their pain points?

B2C 40

B2C B2B Social Media Management 40

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Skiddle

DECEMBER 19, 2023

Last week, we focused on what our B2C marketing team had in store for the ‘Isn’t New Year’s Brilliant?’ Whether it’s a high-stakes match or a New Year’s Eve event, all parties need to think about how they’ll approach setting up their team or marketing their event.

B2B 52

B2B B2C Social Media 2022 52

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

Food and Beverage 88

Food and Beverage Conference B2B 2025 88