GEVME

NOVEMBER 17, 2020

Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. Watch the full Episode 5 from GEVME’s Digital Event Series. About Diogo Lourenço.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office.

B2C 56

B2C B2B Sponsorships Corporate Events 56

Social Tables

JANUARY 27, 2021

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

2021 193

2021 Event Planning Conference 2020 193

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Offer event sponsorships and contra deals. These brands may charge a big price tag for that sponsorship deal. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy.

2019 150

2019 Food and Beverage B2B Social Media 150

PCMA Convene

JUNE 28, 2019

Inspiring influencers and smart sponsorships. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values. Some events are doing this by incorporating play into conferences to hold attendees’ attention and help them remember more from the event.

B2B 94

B2B B2C 2019 Social Media 94

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. This is the second in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

SmartMeetings

MAY 28, 2020

Digital events can be broken down into four components: content, community, sponsorship and analytics. Livestreaming, typically rooted in the B2C space, will help you reach that mega-audience if you need it—as many as tens of thousands, even millions, of people. More: 6 Great Virtual Meeting Icebreakers. Livestreaming.

B2C 91

B2C Conference Sponsorships Speakers 91

Event Industry News

OCTOBER 4, 2018

Live experiences are at the heart of what we do – both B2C and B2B. This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?. With sponsorship continuing to focus on myopic activations, we believe it’s losing touch with culture and community values.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Bizzabo

MARCH 31, 2020

If you secure sponsorships and sell products at your event, you can still achieve an amazing financial event ROI ! Key Takeaway: Whether your company participates in B2C or B2B event marketing , try giving your attendees a sneak peek of your company's new products during your event. Have you considered hosting a free event?

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

ePly

JANUARY 14, 2024

Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. A quality event management software can help with floor plan management, revenue generation, online contracting and sponsorship management, attendee engagement, and matchmaking.

Management 62

Management Social Media B2C Insurance 62

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. First of all, you should have a capable technology stack to handle all the elements at play. You also need a capable team at the helm. Of course, you should clearly set the goals behind the momentous effort.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

PCMA Convene

JUNE 28, 2019

Traditionally, B2B events have sold sponsorships to help underwrite costs, but experiential events often take a more B2C approach, developing more robust partnerships with outside organizations or individuals, leveraging key partnerships to boost visibility and the perception of their offerings and brand.

Marketing 74

Marketing 2019 B2B Advertising 74

Bizzabo

SEPTEMBER 26, 2019

Yes, your B2C and B2B event marketing strategies should include big, generalized get-togethers that all of your target audiences can attend. Sponsorships can offset costs and the goodwill you receive from attendees will likely lead to additional profits for your company in the future. TSheets Demos. Source: YouTube.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

AUGUST 1, 2019

Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? Remember and adhere to event marketing best practices (like securing quality speakers and conference sponsorships or using event software ). Key Takeaway: First question: what does your audience like?

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

NOVEMBER 13, 2019

Who can your company offer sponsorships to and ease the financial responsibility inherent when hosting conferences, training seminars, and trade expos? Key Takeaway: Both B2C and B2B event marketing is hard. It can be overwhelming — even for large organizations like the New York Times.

Speakers 48

Speakers Travel 2019 Fashion 48

Cvent: Event Marketing

MARCH 26, 2019

Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. Work out clear sponsorship packages that can be conveyed easily, but also be ready to be flexible. Use discounts and sponsorships to increase attendance. Yet, 50% of email marketers (yes, half!)

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. It’s a B2C event that can be in-person, hybrid, or virtual. For example, a trade show is a B2B event. Consumer show. Content management system (CMS).

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Sponsorship and exhibitor management. Integrations with your existing marketing and sales tools. Powerful session scheduling. Event registration tracking. Attendee tracking. Dashboards, surveys and survey answer roll-ups. Visual analytics dashboards.

2020 293

2020 Social Media B2B B2C 293

Socio Events

SEPTEMBER 1, 2022

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Sponsorships and speakers. Event marketing technology and software.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 2, 2019

Make Use of Event Sponsorship. Why not take advantage of event sponsorship opportunities like Infosys ? The most common is via event sponsorship. Your brand could build up a Patreon through a high number of small sponsorships from followers to help raise funds for your roadshow series. April 5, 2016. Or do they?

Financial 51

Financial Sponsorships 2015 Travel 51

Bizzabo

JANUARY 15, 2019

I anticipate that corporate events will begin to reflect the experience of attending a B2C event. This will mean an inevitable shift towards experiential sponsorships and exhibitions. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.

2019 102

2019 B2B B2C Events 102

Bizzabo

AUGUST 22, 2018

From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

DECEMBER 15, 2020

Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship. Sponsorships can provide much needed financial support. was the average reported confidence event marketers had in the value of their sponsorship opportunities at virtual events. Source: Bizzabo. Bizzabo , 2020).

Conference 83

Conference 2021 Sponsorships 2020 83

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac.

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

NOVEMBER 6, 2019

Key Takeaway: Create 2019 reminds us to always strive for innovation and to look for ways to push our industries forward with our company's B2C and B2B event marketing efforts. Let's talk more about event sponsorship. Key Takeaway: Event sponsorship is an important component of a full event marketing strategy.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. The other thing is that the two areas of revenue for us are ticket sales and sponsorship sales.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions. Landing event sponsorships and partnerships is critical to producing a successful event.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

OCTOBER 12, 2018

Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. This website has information for both B2B and B2C event planners. Source: Event Planning Blueprint. Velvet Chainsaw. Source: Bizzabo. Event Marketing Institute.

Social Media 59

Social Media Trade Shows Event Marketing B2B 59

Bizzabo

DECEMBER 17, 2018

Event Sponsorship. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 28% of B2C organizations primarily run live events for community building. Event Sponsorship Statistics. Otherwise, scroll onward!

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Bizzabo

JANUARY 9, 2020

So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Event sponsorship is an important element of any company's event strategy. Sports Awards. Source: Sports Awards.

Sports 62

Sports 2016 B2C Entertainment 62

Bizzabo

AUGUST 30, 2019

Sponsorship can help offset the cost of renting venues, booking speakers, and all of the many other event expenses. Forbes is a B2C and B2B event marketing powerhouse, as evidenced by the 12 stellar events mentioned in this article. Event sponsors will benefit your gatherings in multiple ways. First, there's the financial contribution.

Healthcare 48

Healthcare 2019 Speakers Conference 48

Bizzabo

OCTOBER 8, 2018

From loyal attendees to valuable sponsorships and partnerships, use this opportunity to nurture these relationships that will help your event succeed in the long-run. Interesting stat: B2C companies have also used LinkedIn to good effect, with 51% of B2C companies acquiring customers through the platform.

Social Media 74

Social Media Marketing Event Technology Speakers 74