IMG

JANUARY 16, 2024

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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2024 Event Marketing Marketing Sustainability 195

Marketo Events

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. The event technology you need to succeed.

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Marketing Travel Technology Speakers 218

Velvet Chainsaw

APRIL 24, 2019

Your guidepost for event-technology decisions should be to put your customer’s experience before your staff efficiency. As the event-tech space continues to evolve with a number of mergers and acquisitions, I see four changes coming for larger annual conferences. #1. Which of these event tech predictions surprises you?

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Event Tech Tech B2B Event Technology 362

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

SpotMe Blog

NOVEMBER 12, 2024

Eventex has announced The 100 Most Influential People in the Events Industry and Event Technology Professionals for 2024, and we are proud to share that Pierre Metrailler (CEO of SpotMe and Onomi ) is featured. Lausanne, Switzerland. November 11, 2024.

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Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Event Goals. ” — Audrey Brown.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Eventmobi

SEPTEMBER 17, 2021

If the last year has shown anything, it’s that event technology can help attendees stay connected, even when meeting in person isn’t possible. To meet this demand, event organizers need to balance carefully planned in-person meetings with year-round online engagement. Build Connections with Events & Meetings.

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2021 Event Technology Social Media Marketing 328

Smart Meetings

DECEMBER 28, 2023

We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz.

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2024 Event Technology Technology Social Media 111

Picatic by Eventbrite

SEPTEMBER 23, 2022

Are you in the process of planning an event and feeling overwhelmed by all the work that needs to be done to let others know about it? There are several online event marketing tools that can help you design eye-catching graphics, promote your event to the proper audiences, and make it easy for folks […].

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Event Marketing Marketing Events Event Technology 195

EventMB

AUGUST 26, 2021

Cvent’s event marketing and management platform is getting a makeover designed to streamline and simplify the planning process. Cvent is rolling out what it is currently referring to as a “new experience” for users of its event management platform. Here is our review. What Is It?

Event Marketing 183

Event Marketing Management Marketing Event Management 183

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

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Marketing Social Media Education Technology 147

Event Industry News

MAY 23, 2024

Event Industry News | Event Tech Live | Event Sustainability Live Role Overview: We are looking for an experienced Marketing Manager to join our team. You would work closely with our Sales & Marketing […]

Marketing 129

Marketing Management Sponsorships Sustainability 129

EventMB

OCTOBER 27, 2021

Events are seen as an offline activity yet they collect a huge amount of data that, when packaged properly, can empower sales and marketing teams. One way to do this is by scoring event interactions. Events have always been a major facet […]. We delve into what scoring is and how you can set it up.

Marketing 183

Marketing Events Event Technology Technology 183

GEVME

MAY 27, 2021

Leading virtual events and events technology provider GEVME has announced the launch of GEVME Studios — an online media network dedicated entirely to virtual events. Virtual Experience Makers: Coming up with great ideas involves looking out of the box — and this applies to the events industry as well.

Entertainment 308

Entertainment Education Event Technology Technology 308

Event Industry News

MAY 2, 2024

The Event Technology Awards U.S. Among the esteemed recipients is industry luminary Julius Solaris, who has been lauded with the esteemed Outstanding Contribution Award for his profound impact and innovative contributions to the field of event technology. and Canada proudly announces the winners of its latest edition.

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Event Technology Technology Events Event Tech 116

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Marketing 130

Marketing Social Media Healthcare Advertising 130

Eventmobi

AUGUST 20, 2021

If the last year has shown anything, it’s that event technology can help attendees to stay connected, even when meeting in person isn’t possible. There’s been a lot of buzz around the idea of an event community, but not a lot of practical advice on how it can be done.

Event Technology 296

Event Technology Technology Social Media Conference 296

EventMB

FEBRUARY 7, 2023

Skift Take: New research suggests that event marketers are looking to increase the number of small events they run. They are counting on event technology to help with streamlining and replicating small events that deliver results. Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 218

Event Technology Event Marketing Technology Events 218

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

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Speakers Events Education Marketing 387

Eventmobi

FEBRUARY 18, 2021

2020 helped to accelerate the rapid development of enhanced virtual event technology, and adoption rates have never been higher. Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making.

Trade Shows 387

Trade Shows Events Marketing 2020 387

Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

Marketing 111

Marketing 2024 Events Event Design 111

Attendease

NOVEMBER 1, 2022

Whether some events may have gone completely virtual or are fully back to in-person, the common trend is that the event portfolio as whole is more diverse now with some meetings and events being hosted virtually, in-person, or hybrid – depending on the objectives in mind.

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Management Speakers Event Technology Meetings 368

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Regardless, it seems likely that planners will be asked to do more with less in 2019, which makes selecting the right event technology tools even more important than before.

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2019 Event Planning 2016 2018 375

SpotMe Blog

JULY 13, 2023

Managing marketing events takes a lot of time, effort, and money. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023.

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2023 Event Management Marketing Management 130

Eventmobi

FEBRUARY 3, 2022

According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. This chart shows an overview of the most common expenses for meetings and events. Note that event technology can be incorporated into all of these common expenses.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 341

Speakers Events Education Marketing 341

EventMB

MAY 12, 2021

A new event technology supergraphic reveals a booming vendor landscape. The EventTech 800 infographic features 832 companies operating in the event technology space across 11 categories. The graphic was inspired by Scott Brinker’s MarTech 8000, a well-known marketing technology landscape infographic that has […].

Event Tech 191

Event Tech Tech Event Technology Technology 191

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Social Media Events Event Apps 105

EventMB

MAY 30, 2024

Skift Take: According to research from the Events Industry Council, exhibitors generate an average of 38 new leads from each event. Stova Read the Complete Story On Skift Meetings

Tech 186

Tech Event Technology Technology Marketing 186

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

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2020 Social Media B2B B2C 293

EventMB

JUNE 6, 2024

Skift Take: The event tech boom took companies to Covid pandemic highs. Now, many of the same companies have settled into post-pandemic realities. Miguel Neves Read the Complete Story On Skift Meetings

Event Tech 136

Event Tech Tech 2024 Marketing 136

Event Industry News

NOVEMBER 20, 2024

The finalists for the highly anticipated Event Technology Awards 2024 (ETA) have been officially announced, celebrating the companies, products, and individuals pushing the boundaries of innovation in the event technology industry. The wait is over!

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2024 Event Technology Technology Events 59

EventMB

SEPTEMBER 4, 2024

Skift Take: Cvent has acquired event marketing technology company Splash, the event technology giant’s fourth acquisition this year. Andrea Doyle and Miguel Neves Read the Complete Story On Skift Meetings

Event Technology 164

Event Technology Technology Event Marketing Marketing 164

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

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Sponsorships B2C Financial Event Ideas 312

Attendease

JUNE 16, 2022

After listening to dozens of organizations seeking the perfect event technology solution to manage their portfolio of events, we found out one thing: there is a gap in the market and no one is addressing this one simple concept.

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Management Meetings Banking Event Management 221

Eventmobi

OCTOBER 6, 2022

Pop-up events can be: Face-to-face. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. Event Technology. Strong Marketing to Create Buzz. In fact, the right venue, decor, event technology, and the element of surprise can create excitement for any product category.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Industry News

APRIL 26, 2024

Insert Productions are delighted to announce the appointment of Matt Rakowski as Marketing Manager. Matt has many years experience of understanding engaging technology and presenting it in a way which […]

Management 103

Management Marketing Technology Event Design 103