Attendease
DECEMBER 3, 2024
What does 2025 hold for the events industry? Thanks to rapid innovation and the global sharing of ideas entrenched in technology, event managers and planners have started experimenting with new methods and ideas in order to create the perfect blueprint for their events. At the same time, the core of what makes a successful event remains the same: events are about the experience, from start to finish (and beyond).
IMG
DECEMBER 5, 2024
As Innovate Marketing Group celebrates 10 years of creating memorable experiences, were taking a moment to reflect on the community events that have truly shaped our journey. Our mission has always been to bring people together, foster connection, and make a difference through purposeful event planning. Over the years, weve had the privilege of partnering with incredible organizations who share our commitment to community, impact, and inclusivity.
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EventMB
DECEMBER 27, 2024
Skift Take: Planners need to be aware of several passport and visa changes in 2025 and to communicate them to attendees before time runs out.
Conferences that Work
DECEMBER 9, 2024
To evaluate an event, conveners focus on knowing key conference metrics. Our analytic minds seek numbers to quantify the experiences of event stakeholders. Metrics such as ticket sales, KPIs , social media mentions, booth visits, and net promoter scores create a picture of event outcomes, satisfaction levels, and areas for improvement. But is there value in not knowing at conferences?
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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.
Event Marketer
DECEMBER 23, 2024
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From sailgates to luxury bathroom trailers to germ zones, heres how sponsors played the field. ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits.
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Attendease
DECEMBER 3, 2024
Planning and executing a corporate events program is no simple task. From managing registration lists and building an event website, to scheduling sessions and marketing the event… the logistics never end. Many corporate event managers quickly become overwhelmed by having to jump between so many different tools and tedious manual processes. Does this sound familiar?
IMG
DECEMBER 13, 2024
At Innovate Marketing Group, giving back isnt just something we do; its woven into the fabric of who we are. While weve organized some remarkable events, what fills us with the most pride is using our expertise to benefit causes that make a difference. We believe that one of the best ways we can contribute is by leveraging our event-planning talents to support organizations that share our values and work tirelessly to improve our communities.
EventMB
DECEMBER 30, 2024
Skift Take: With a career steeped in strategic event leadership, Kastners focus on data-driven decision-making sets a high bar for industry leadership.
Conferences that Work
DECEMBER 16, 2024
If you are serious about improving your conferences, my meeting design workshop can be the game-changer your organization needs. Here’s what happens at my one-day workshop. In a world where passive listening no longer satisfies attendees, traditional lecture-based conferences are ineffective and outdated. Todays participants crave authentic engagement, meaningful connections, and interactive learning experiences.
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
Event Marketer
DECEMBER 20, 2024
Greg Wamsley, Mosaic North America, and Alyson Walker, Wasserman The Event Peeps Podcast returns with part two of our look back on one of the years biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, were going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their families and friends, brand partners, sponsors and fans.
The MICE
DECEMBER 20, 2024
Rotterdam has established itself as a premier destination for sustainable events, earning international recognition from Arcadis. The city’s innovative approaches to climate resilience and practical, forward-thinking solutions make it a top choice for events that aim to create lasting impact. Practical approach to sustainability and resilience I was in Rotterdam to attend Urban Future 2024 and spoke to Chantal Zeegers, Vice Mayor responsible for climate, construction, and housing.
Prestige Events Magazine
DECEMBER 10, 2024
We are excited and honoured to announce the inaugural Fast Forward15 Mentoring Awards. This exclusive celebration aims to showcase exceptional mentors, mentees, corporate, agency and suppliers that have had a profound impact on the growth and development of talent within the events and hospitality sector. These awards are open to all genders, and all organisations across the sector, including inhouse corporate event teams.
PCMA Convene
DECEMBER 9, 2024
Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Budget constraints respondents indicated frustration over budget cuts, rising costs, and the challenge of delivering high-quality events with reduced financial resources.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
EventMB
DECEMBER 31, 2024
Anh Nguyen is the founder of Spark Event Management, a full-service event management firm.
Event Industry News
DECEMBER 11, 2024
3 Unexpected Reasons to Include Your Online Audience In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events. While remote working has become the norm, and some demographics are returning to the office, engaging people face-to-face remains crucial for building stronger relationships.
Event Marketer
DECEMBER 15, 2024
One of our favorite perks of covering trade shows is exploring whats happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and hope to see more of in 2025. 1.
EventSource
DECEMBER 3, 2024
Set against the luxurious canvas of the Four Seasons Hotel Toronto , Jessica and Phil’s wedding was a fairy tale brought to life. Every detail of the opulent venue, from its stunning architecture to the lavish interior design created a setting that was both intimate and awe-inspiring! It was a place where dreams seamlessly melded with reality, creating the perfect stage for a love story as beautiful as Jessica and Phil.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Prestige Events Magazine
DECEMBER 6, 2024
by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. The latest data from Venue Directory offers an in-depth look at how the industry is evolving. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. 1.
Smart Meetings
DECEMBER 11, 2024
The world of sustainable events is bigger than ever. As more planners and partners in hospitality and tourism incorporate sustainability into their business models, it becomes a need-to-have, rather than a nice-to-have. This year, Smart Meetings published a repertoire of sustainability content geared especially around how-tos and making sure everyone has access to the knowledge and resources to feel confident talking about sustainability and implementing it into their business practices.
EventMB
DECEMBER 5, 2024
Skift Take: The founders of New Hotel Guide say they're in the detective business, researching new luxury hotels before they even make it onto the map.
Event Industry News
DECEMBER 6, 2024
RSVPify offers a powerful suite of integrated event management tools that showcase your event and brand. We are the worlds leading private event management platform. Privacy has been at our core since our platform’s inception; we do not own your guest data and will never sell your or your guest information.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
Event Marketer
DECEMBER 17, 2024
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors formula for kefir from the mountains of the Soviet Union, where it was revered for its health benefits 2,000 years ago, to grocery stores aisles across the U.S.
PCMA Convene
DECEMBER 6, 2024
Illustration by Julie Murphy Annual Events Industry Forecast Our usual approach to Convene ‘s Annual Industry Forecast is to cast a wide net, gathering a variety of data related to the business events industry, including travel, lodging, technology, and the workplace. This year, we took a different tack.Instead of those wide-ranging forecasts, Convene editors wrote succinct trends reports for each sector.
Prestige Events Magazine
DECEMBER 18, 2024
Story Events, leading London event management agency, is proud to unveil a bold rebrand of its flagship industry event, the London Summer Event Show, marking a milestone in the Shows remarkable 10-year journey. A similar transformation is planned for the London Christmas Party Show, highlighting the company’s commitment to continuing to innovate within the fast-paced landscape.
Smart Meetings
DECEMBER 6, 2024
Before the luxurious accommodations, the experience, the F&B and all the rest, the safety of attendees is front and center. Although these other event aspects can happen without security, if attendees safety is in question, its questionable if things will. Here are several stories from the last year that covered the many security checkpoints that follow attendees from the airport to their hotel room.
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
EventMB
DECEMBER 13, 2024
Skift Take: Montral pushes the boundaries to inspire innovation through its vibrant culture and unique venues, attracting industry leaders.
Event Industry News
DECEMBER 4, 2024
In this feature we showcase suppliers who are environmentally responsible and leading the way, check them out and be sure to contact them to help take your future events to the next level.
Event Marketer
DECEMBER 5, 2024
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer. After the last Games in Tokyo had to go without spectators and were locked down due to pandemic restrictions, fans and brands returned with a renewed spirit of celebration and unity. Hundreds of event and experiential professionals were on the ground taking in the sights and sounds of the French capital, while making brand activations happen.
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