Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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Event Marketer

MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience. Agency: Powdr.

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Eventinterface

APRIL 24, 2018

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

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Event Marketer

FEBRUARY 12, 2024

J.Crew built a “ virtual closet ” for the Vision Pro that features apparel in an “ultra-high-definition” 3D environment where SharePlay technology lets consumers use FaceTime to chat with brand stylists and host group calls to get outside opinions on their looks. are not only aware of, but jumping on ahead of the rush.

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Event Marketer

DECEMBER 21, 2023

Agency: Factory360 ) Photo credit: Arturo Holmes/Getty Images for Shipt SOMA INTIMATES It was hard to miss intimate apparel brand Soma’s festive holiday box truck as it spun through two New York City locations flaunting the brand’s holiday apparel with a glass wall.

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Event Marketer

MARCH 1, 2024

The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer.

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Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

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Event Marketer

JANUARY 25, 2024

Apparel and merchandise from partner Diamond Cross Ranch were also available. The post Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships appeared first on Event Marketer. Texas-based Bumble and Brim Hat Co. Brown usually opts for “WTX” to represent her West Texas roots.)

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Eventinterface

JANUARY 3, 2019

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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Event Marketer

OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

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Event Marketer

NOVEMBER 15, 2021

The event also served as a launchpad for a Coors Banquet x Brixton Protect Our West capsule collection slated to drop on Nov. The collection focuses on cut and sew apparel, headwear and accessories that draw from Coors’ heritage, with designs that pay homage to the firefighters risking their lives across the West Coast.

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Event Marketer

OCTOBER 25, 2021

Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.

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Canadian Special Events

JUNE 9, 2022

Miranda Ji, CMP, Director of Sales Victoria Conference Centre & Business Events Victoria with Paul Bugge, Director of Sales, Destination St. John’s, and Candace Schierling, Director of National Conventions & Event Marketing, Tourism Saskatoon.

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Event Marketer

MAY 31, 2023

. “It’s about apparel, it’s about music, it’s about collaborations and it’s about being entertained. The key is knowing what audience you’re targeting because, historically, gaming companies have not attended music festivals; it’s been more apparel or beverage brands.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

FEBRUARY 6, 2023

Behind the Scenes of NBC’s Winter Wonderland Activation Fans Put Under Armour’s ColdGear Apparel to the Test at the World’s First ‘Ice Gym’ Five Steal-worthy Ideas for Cold Weather Outdoor Activations Upon arrival, attendees sign a waiver, then receive a pre-warmed basketball. More Cold-Weather Activations: Snow Day in L.A.:

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Event Marketer

JANUARY 31, 2024

DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2024

The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The post Five Tips on Leveraging Private Homes for Experiential Activations appeared first on Event Marketer.

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Event Marketer

MARCH 20, 2023

POPFLEX team members and brand ambassadors also model the apparel and their various features in Instagram posts and TikTok videos. ” But in bringing the active online community together for an in-person event, POPFLEX took full advantage of the opportunity to immerse the attendees in its product textures, visuals and sneak peeks.

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Event Marketer

OCTOBER 11, 2021

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history. Featured photo credit: Cindy Ord/Getty Images.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active.

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Canadian Special Events

JULY 29, 2022

Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change.

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Canadian Special Events

AUGUST 28, 2022

Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and VP of Business Development with Canadian Special Events. After more than 15 years in the apparel industry managing accounts for some of the world’s largest designers like Calvin Klein, Tommy Hilfiger, and Vanity Fair Corp, Jason was ready for a change.

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Showclix

NOVEMBER 20, 2018

Automation of event marketing tasks. With our marketing automation tool, Agent, holiday event organizers can automate many of the tasks they do manually every day, enabling them to spend more time focusing on other aspects of their events.

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Event Marketer

SEPTEMBER 6, 2021

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

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Purple

JULY 23, 2023

Giveaways: Practical items such as keychains, phone chargers, or branded apparel. The Lover The Lover's events are exclusive and intimate — for instance, an exclusive fragrance workshop hosted by a luxury perfume brand. Event marketing should focus on warmth and inclusivity while also showing appreciation to attendees.

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Event Marketer

OCTOBER 16, 2023

But with its Music Den by Toyota platform (a music festival activation staple), the automaker offered a little something different at events like Outside Lands: Fans could head over to a Prius vehicle display to customize their own shoe charms. Agency: Anthemic Agency) 13. Agencies: Publicis Sport & Entertainment; Zenith) 14.

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Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

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