All Seated

JUNE 7, 2022

For years, the retail industry has faced challenges as traffic has shifted away from traditional malls. But just like hybrid events and meetings, the retail industry has found having an online presence and a physical store go hand-in-hand. According to recent retail studies , 76 percent of U.S.

Retail 41

Retail Social Media Event Design Sustainability 41

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

Retail 82

Retail Social Media Apparel 2022 82

Attendease

FEBRUARY 28, 2022

However, with unauthorized resellers driving up resale prices of the new console and online communities forming around predicting product “drops” at retailers, the hype had become so large that Sony still had room to grow their sales significantly. Examples of this would be influencers, media, and industry experts. Conclusion.

Social Media 195

Social Media Retail Automotive 2021 195

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. Pop-up events can take place in temporary venues like event domes, igloos, and marquees or permanent structures like retail spaces and resorts. The Right Venue.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 90

2024 Retail Social Media Marketing 90

Attendease

FEBRUARY 7, 2022

Start promoting the event through email, social media, and more. . Make sure you make good use of your social media channels. If you have contacts in the media, invite them to cover the event; it’s a great way to reach beyond your direct consumers and create more buzz for your next event, too.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Attendease

FEBRUARY 13, 2020

Start promoting the event through email, social media, and more. Make sure you make good use of your social media channels. Launch the product on retail stores simultaneously: Don’t limit where a product is launched. Make sure to reply to all comments on your social channels and invite dialogue. Conclusion.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 108

Retail 2024 Social Media Event Marketing 108

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

Retail 124

Retail Social Media 2022 2021 124

TicketBud

NOVEMBER 22, 2022

growth in retail sales in October, driven largely by marketing efforts of retailers like Amazon, Target and Khol’s, which rolled out pre-season savings to boost shopper spending ahead of Thanksgiving. Share it on social media, or use it to offer exclusive savings to important stakeholders. Promote Your Holiday Sale.

Retail 122

Retail Social Media Marketing Events 122

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging.

Retail 79

Retail Apparel Social Media Marketing 79

Event Marketer

OCTOBER 9, 2023

The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ And from user-generated content to Walmart’s own social media strategy, the word was sufficiently spread. Barbie” movie was at its peak.

Retail 105

Retail Social Media Marketing Event Marketing 105

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. It should be capable of delivering a seamless customer experience, accommodating expected online traffic, and integrating with your CRM and any other retail software solution if necessary.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. The appeal of flash retail grants a sense of adventure to your shopping trip, aligning with changing trends in how consumers spend their money - looking more for experiences than products.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Eventtia

MAY 31, 2023

Whether you are a small boutique or a large retail chain, organizing a successful in-store event requires careful planning and execution. This article will provide a step-by-step guide to help you plan and host an impactful in-store retail event. For example, your main goal is to promote a new product.

Retail 62

Retail Social Media Event Technology Technology 62

PCMA Convene

JUNE 27, 2021

Hybrid events are two distinct events — a digital event and an in-person event — and they should be programmed that way, says Don Neal, founder and CEO of 360 Live Media. There is no such thing as a hybrid retailer. A retailer sells merchandise via a store or a screen. Commercialize it like social media.

Retail 116

Retail Social Media Entertainment 2022 116

Event Marketer

OCTOBER 9, 2023

But its buzziest draw was that Shopper Chopper, which rolled around campus as students filmed and shared glimpses of the vehicle all over Instagram and TikTok—what Stadd calls “a literal social media driver.”

Social Media 111

Social Media Advertising Retail Banking 111

Event Marketer

JULY 13, 2022

The team is also incorporating coupons and other incentives to drive consumers into retail to capture redemption data, as well as delivering unboxing experiences to influencers to help amplify the campaign on social media. View this post on Instagram. A post shared by Maddie | DMV foodie (@dmvfoodfinds).

Retail 132

Retail Social Media Entertainment Travel 132

Prestige Events Magazine

MARCH 24, 2023

This includes access to business opportunities for new events, networking, training courses, presence on the website and on social media, representation at national and international trade shows, participation in events, including Opendoors to showcase facilities and ongoing advice and assistance. It costs over £11.5 million, over £4.4

Meetings 98

Meetings Trade Shows Retail Social Media 98

EventTechBrief

JANUARY 29, 2020

It's becoming more challenging to rank in search engine results and leading social media platforms have systematically reduced the reach of organic posts. So, while there is still a place for earned and owned media, organizers are discovering they also have to “pay to play. Why use PPC in the event marketing mix?

Advertising 185

Advertising Social Media Retail Marketing 185

Canadian Special Events

OCTOBER 6, 2023

None other than The Concierge Club who orchestrated an evening that showcased the evolution of Canadian fashion retailer Dynamite. An event concept called “Style in The City” which not only achieved this objective but also generated a whirlwind of social media buzz, highlighting Dynamite’s new direction.

Fashion 52

Fashion Social Media Retail 2023 52

Eventinterface

SEPTEMBER 20, 2017

Drum up sufficiently high levels of social media buzz before the event. Have some well-crafted social media plugs for the standard channels you use, and always tag your content with a custom hashtag, which you should encourage attendees and fans to use as well.

Insurance 207

Insurance B2C Social Media B2B 207

Event Marketer

OCTOBER 4, 2022

Each retailer had its own designated area in the shop, and the FOX team worked hand-in-hand with the brands to design the displays. To generate buzz, FOX hosted an advanced press event and leveraged FOX and “Monarch” social media channels for promotions, as well as those of the brand’s partners. Agency: Creative Riff.

Fashion 90

Fashion Retail Entertainment Social Media 90

Event Industry News

MAY 9, 2022

Digging into sector-specific trends, retail brands care most for TPV at 47.3%, suggesting that generating immediate sales and optimising the value of these transactions is what is most important to retailers. All companies favoured social media monitoring post-event the least (13%).

Marketing 64

Marketing Retail Social Media Tech 64

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Smart Meetings

JANUARY 4, 2024

Attendees used a meeting app to drive the on-site experience through interactive maps, an agenda builder, matchmaking, meeting scheduling and social media integration. Langerman says that while during their previous events the opening general session drew a large audience, in general the event’s education was not highly attended. “We

2023 95

2023 Education Fashion Retail 95

Management Events

APRIL 12, 2023

As the retail industry faces the challenges of a weakened economy and rising inflation, consumer confidence and spending power are decreasing. It’s about how certain sensory stimuli – like light, temperature, sound, or haptic elements – impact our perception of products in retail environments. This means there is less spending power.

Marketing 52

Marketing Retail Advertising Social Media 52

Social Tables

JULY 31, 2021

Advertise early bird registration on your social media sites. Social media can quickly become a catalyst for conversion when posts are linked directly to event registration. Advertise at local health food stores, gyms, or holistic retailers in your area. Are you hosting a lecture?

Advertising 174

Advertising Retail Social Media Marketing 174

Event Industry News

OCTOBER 18, 2021

From working across our social media channels, to volunteering in the Gardens, from serving customers in our Garden Centres to running national marketing campaigns, we believe that every member of the RHS team should have the opportunity to make a difference. And we couldn’t do this without our people.

Management 90

Management Venues Retail Contracts 90

Event Industry News

DECEMBER 18, 2018

Leading technology manufacturer Huawei just opened the doors to its inaugural retail experience in Warsaw. The global experiential shop was appointed to design Huawei’s new generation of retail stores across Europe, following a competitive pitch process.

Retail 75

Retail Social Media Technology Events 75

Ins'Tent

MAY 22, 2020

As restrictions around the nation begin to ease, more restaurants and retail stores will need to know how to smoothly run their curbside zone with online services. Rakuten Ready is a company offering retail stores and restaurants the opportunity to better connect with their customers through an app. Social Media Engagement.

Social Media 52

Social Media Retail Tech Technology 52

Event Industry News

MARCH 8, 2022

Including websites, apps, brochures, games & social media, in a fun, familiar and more engaging way. Our clients vary across all industry sectors from education to retail to events. Our award-winning Giant Smartphones allow YOU to add extra ‘Wow-Factor’ to your stand, showcasing all YOUR digital content.

Social Media 59

Social Media Retail Education Conference 59

InitLive

DECEMBER 23, 2019

Advertise and update on social media. Your social media skills must meet Gen-Z expectations. Reach your Gen-Z audience by using the same social media channels they use. Know photos from your event go out live on social media with free Wi-Fi. Here is a guide to attracting Gen-Z to your event.

Event Planning 74

Event Planning Social Media Advertising Retail 74

Prestige Events Magazine

DECEMBER 11, 2023

How we interact with each other has changed in recent years with social media exacerbating this shift. The research set out to interrogate what brands and creative agencies are looking to achieve from an activation, and what the biggest drivers for attendance are in a world where consumers are bombarded with digital ads from brands.

Fashion 59

Fashion Retail Social Media 2023 59

Eventtia

FEBRUARY 16, 2024

All this is possible thanks to software-as-a-service (SaaS) companies that have helped retail brands enhance engagement, facilitate the management of complex events, and personalize customer experiences on an unprecedented scale, across channels. This makes customers feel heard and valued, building a stronger relationship.

Retail 62

Retail Social Media Marketing Management 62

Marketo Events

MAY 31, 2019

One of the quickest ways to learn what consumers think about your brand and the message it’s sending is to meet them where they’re already voicing their opinion: on social media. When it comes down to it, advertisements and social media strategy simply aren’t enough in today’s evolving world of marketing.

Marketing 167

Marketing Social Media Retail Advertising 167