Event Marketer

JUNE 29, 2022

So with myriad hotels to compete with and new post-pandemic lifestyles to consider, Kimpton Rowan Palm Springs transformed its property into a destination within a destination at the intersection of hospitality and high-end retail. Agency : A Non-Agency (campaign platform, event execution).

Retail 91

Retail Hospitality Hotels Tourism 91

Tigris Events

MARCH 6, 2021

[…]. The post Retail Marketing Reimagined: COVID-Safe Strategies for your Next Campaign appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

Retail 98

Retail Marketing Events Event Marketing 98

Event Marketer

AUGUST 11, 2022

She consistently leads award-winning experiences, one of which was Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, and her overall work spans top tier events, such as IBM’s Think, CES, Gartner, and SXSW. And so Erin weighs in on IBM Think’s evolution from a large-scale flagship event to a global tour.

Event Marketing 91

Event Marketing Marketing Fashion Retail 91

Event Farm

SEPTEMBER 5, 2017

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. What does this mean for event marketing tech?

Event Marketing 207

Event Marketing Marketing Tech Technology 207

EventMB

NOVEMBER 1, 2017

Join us for this free webinar to learn more about distributed commerce and why it is important to the future of event marketing. Savvy retailers have been leveraging distributed commerce for a few years now. What is it, and how will it become a major component of event marketing in the future?

Event Marketing 71

Event Marketing Marketing Retail Events 71

Event Marketer

JANUARY 19, 2024

14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s latest innovations (AI dominated the landscape) and collaborations. The post NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show appeared first on Event Marketer.

2024 108

2024 Retail Trade Shows 2023 108

Eventbrite UK

DECEMBER 18, 2017

Savvy retailers have been leveraging distributed commerce for a few years now. The post Distributed Commerce: The Future of Event Marketing? But what exactly is distributed commerce? Our webinar explores the concept. appeared first on Eventbrite UK Blog.

Event Marketing 60

Event Marketing Marketing Retail Events 60

Event Marketer

APRIL 17, 2024

“The difference between the Miami Open and other tennis tournaments like the US Open or Roland-Garros is that it is much more of a local, community-driven tennis tournament, where there are a lot of locals from Florida and the Latin American market. We try to take the spirit and energy of the local community into every decision we make.”

Sponsorships 90

Sponsorships Apparel Retail Fashion 90

Event Marketer

DECEMBER 11, 2023

.” –Jennifer Koen, Head of Brand Partnerships, Pinterest For those who’ve ever wondered what it would be like to walk through a Pinterest board IRL, the Holiday Showhouse retail event hosted by Pinterest and retailer Anthropologie was just the ticket—and a sold-out one, at that. 6-10 in New York City.

Retail 108

Retail 2024 Social Media Event Marketing 108

Event Marketer

OCTOBER 4, 2021

Using beacon technology, the retailers sent participating attendees through a curated “maze,” leveraging push notifications throughout to encourage them to interact, create content, meet beauty brand founders and even request songs from the dj. Photo credit: Eugene Gologursky/Getty Images for Sephora at Kohl’s.

Retail 120

Retail Marketing Technology Events 120

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. We’re at this really fascinating time with d-to-c in retail, where we’re kind of pulling a 180. But now, there is more of a case for retail presence.

Retail 82

Retail Social Media Apparel 2022 82

Event Marketer

JANUARY 16, 2024

Walmart The retail giant made a splash at this year’s CES with a keynote and a 10,000-square-foot, two-storied booth in Central Plaza that walked attendees through the company’s vision of retail innovation. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them.

2024 103

2024 Retail Travel Tech 103

Event Marketer

SEPTEMBER 19, 2023

The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and experiential components, resulting in a dramatic increase in sales.

2024 90

2024 Retail Social Media Marketing 90

Event Marketer

APRIL 11, 2024

Close to 1,000 attendees explored Hockey House over four days of tours and evening programming that included an influencer night, a retailer night and a 3-on-3 tournament. Partnering with its retailers was also a big win for CCM. Incorporate brand ambassadors in signage and messaging. Visit emsummit.com for details and to register.

Retail 79

Retail Apparel Social Media Marketing 79

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 210

Food and Beverage Retail Social Media Technology 210

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Marketer

FEBRUARY 14, 2022

Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City. The next day, Feb.

Retail 124

Retail Social Media 2022 2021 124

Event Marketer

JUNE 14, 2021

On a mission to reach a new retail audience and support Walmart, a key customer, the brand hit the road with the Impossible Food Truck Tour on May 1, just in time for grilling season. We are really targeting meat eaters, which are over 90 percent of the population,” says Erin Dress, director-retail marketing at Impossible Foods. “So

Food and Beverage 95

Food and Beverage Retail Social Media Marketing 95

Event Marketer

FEBRUARY 15, 2024

Alexa Richardson, Director of Brand Activation and Field Marketing, Ashley Global Retail Brand ambassadors distributed swag, like bandanas and hats. For an event like the Super Bowl—the most watched telecast of all time with 123.4 Agency: FlyteVu.

Sports 97

Sports Retail Hotels Entertainment 97

Event Industry News

SEPTEMBER 6, 2023

The O2, the world’s most popular live entertainment, leisure and retail destination, has announced that it will be hosting the world’s first carbon-removed arena events at The 1975’s headline shows in February 2024.

2024 103

2024 Retail Entertainment Events 103

Event Marketer

FEBRUARY 5, 2024

And they really help us surprise and delight our fans and bring authenticity and relevance to the key audience that we want to reach in our marketing.” More Scenes from the Campaign: The post Local Collabs, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign appeared first on Event Marketer.

Retail 98

Retail Marketing Event Marketing Events 98

PCMA Convene

NOVEMBER 26, 2018

As competition between brands during the Thanksgiving retail holidays has intensified, consumers increasingly have shifted their spending to earlier in the holiday season, reports comscore.com. Here’s a look at three key takeaways from big brands and how you can adapt their strategies to your next event marketing campaign.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

Event Marketer

OCTOBER 9, 2023

The brand also recruited retail partner Mattel to enhance the Walmart Summer Rewind experience with a life-size Barbie box photo op at a time when Warner Bros.’ Agencies: Momentum Worldwide (event agency); Golin (p.r.). And a set of old-school vending machines was on hand dispensing surprise freebies in small, Y2K-era containers.

Retail 105

Retail Social Media Marketing Event Marketing 105

GEVME

APRIL 25, 2022

From homes, healthcare, retail to education – the list is endless. But, a decade ago, if someone said that events too would be powered by AI in the near future, very few would have believed it to be true. In the events world, AI is relatively new, yet common. How Artificial Intelligence can help event marketers?

Healthcare 156

Healthcare Retail Social Media Event Marketing 156

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Attendease

NOVEMBER 19, 2019

Pop-up retail events - commonly known as flash retailing - are an emerging marketing tool used by brands to boost their sales. At these pop-up events, a brand will set up their products and services at a temporary location, and through event marketing, will hype these events as the ultimate place to be at.

Food and Beverage 150

Food and Beverage Retail Social Media Technology 150

Event Marketer

MARCH 14, 2022

More Experiential Retail Strategies: How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer.

Apparel 114

Apparel Retail 2004 Fashion 114

Event Industry News

DECEMBER 5, 2023

Max Publishing, known for its strong roster of B2B retail trade media and awards, as well as its Progressive Greetings Live trade show, has acquired London Stationery Show from Ocean Media Group. London Stationery Show is the UK’s only event dedicated to the stationery, arts, crafts, paper and writing instruments sector.

Trade Shows 69

Trade Shows B2B Retail Events 69

Event Marketer

APRIL 11, 2024

Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer. More Scenes from Power Play L.A.:

Retail 99

Retail Sports Fashion Conference 99

Event Marketer

SEPTEMBER 11, 2023

We want to figure out how to make that more relevant to the fans and consumers, and while doing so, use this event as an asset, as a platform to engage other parts of the business like customers, retailers and our internal employees, as well.” Agency: Momentum Worldwide.

Food and Beverage 110

Food and Beverage Retail 2022 Sponsorships 110

Event Marketer

JULY 10, 2023

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m.,

Retail 85

Retail Sustainability 2022 Marketing 85

Event Industry News

NOVEMBER 24, 2023

The mia’s chief executive, Kerrin MacPhie, said on the following areas: Business rate reduction “The Meetings Industry Association welcomes the Chancellor of Exchequer’s extension of the 75% business rates discount for retail, […]

Retail 64

Retail Government 2023 Meetings 64

Event Marketer

FEBRUARY 16, 2024

From men’s brands leaning into rich burgundy classics to masterpieces from remote cultures to pieces that mimic the brand’s retail experience, it was an extravaganza of expression. The post Ideas from Fashion Trade Shows: Five Exhibit Style Touches appeared first on Event Marketer. Wall-to-wall beige is so blah.

Trade Shows 100

Trade Shows Fashion Apparel 2024 100

Event Marketer

JANUARY 24, 2022

Even fast fashion retailers are thinking forward. From designing the retail space, to building a surrounding community, fashion and gaming fans are becoming the latest unlikely pairing, offering the brands a powerful new demographic. The post Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022 appeared first on Event Marketer.

2022 110

2022 Retail Fashion Transportation 110

Attendease

FEBRUARY 13, 2020

Taking advantage of event marketing is one of the winning ways to achieve this - ask Tim Cook and he'll tell you how Apple is able to generate so much anticipation and excitement for each new product release - followed by a boom in sales and sold out products. Distribute samples at the event (and after): Everyone loves free samples.

Trade Shows 317

Trade Shows Social Media Retail Events 317

Event Marketer

JANUARY 31, 2022

Bombay forged community connections with its Holiday Storefronts by transforming empty retail spots into unique displays. Targeting all consumers, Bombay’s three window display activations attracted both in-the-know consumers (thanks to Bombay’s pre-event paid social strategy), and passersby. Build in digital direction.

Tech 126

Tech Retail Fashion Technology 126

Event Marketer

SEPTEMBER 20, 2021

As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The post Idahoan Foods Takes Aim at Consumers’ Plates with the Mashed in America Tour appeared first on Event Marketer. The tour began Sept.

Retail 107

Retail Advertising 2022 Sports 107