Event Marketer

MARCH 6, 2023

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Turkish automotive company Togg created a “Digital Mobility Garden” with four experiences that demonstrated its solutions for sustainable and connected mobility. Learn more about Togg’s booth in our automotive roundup.)

Technology 87

Technology Automotive 2023 Transportation 87

Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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2023 Trade Shows Automotive Entertainment 101

Event Marketer

FEBRUARY 27, 2023

Automotive lighting brand SYLVANIA ran with this analogy to educate drivers by launching an “eye exam” pop-up experience one evening in January for cars driving through the desert outside of Las Vegas. Car headlights illuminate roads at night or in bad weather, but if they become dim or foggy, it can create a safety issue.

Automotive 92

Automotive Education Travel Marketing 92

Event Industry News

JANUARY 31, 2023

This February sees The London Classic Car Show, the capital’s premier automotive event, return to Olympia London for the first time since 2020. The show is the season-opening event […] One of the UK’s most famous live car shows is back for a ninth year at the iconic West London venue from 24 to 26 February.

Automotive 70

Automotive 2020 Venues Events 70

Event Marketer

JULY 4, 2022

A Covid-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. Our goal as an automotive brand is to build experiences that allow consumers to get into our portfolio of vehicles and programs like ‘Catch-A-Chevy’ have been powerful tools for us.”

Automotive 86

Automotive Sponsorships Retail Sustainability 86

Event Marketer

JULY 11, 2022

Event Marketer: W alk us through the concept of The ELECTRIQ Theater. Cadillac is always reinventing what luxury automotive can be, and so we asked ourselves—how can we tell our story, embrace this blank canvas to do so, and build upon on where we’re going in EV. It wasn’t just about selling cars.

Travel 106

Travel Automotive Advertising Sports 106

Event Marketer

DECEMBER 21, 2023

We wanted our event to have that same sort of access.” Step Inside the Lab-Grown Diamond District: Photo credit: Courtesy of Pandora/BFA The post Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’ appeared first on Event Marketer.

Automotive 126

Automotive Fashion Marketing Event Marketing 126

Event Industry News

JANUARY 3, 2023

Kick starting his career in the industry as an Events Producer, Luke worked primarily within automotive, pharmaceuticals and F&B sectors, bringing their brands to life through different […].

Automotive 52

Automotive Tech Events Event Design 52

Event Marketer

JANUARY 30, 2023

This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. The post Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023 appeared first on Event Marketer. ” Agency: Freeman.

Sustainability 91

Sustainability 2023 Automotive 2024 91

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

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Trade Shows 2001 Automotive 2007 195

Attendease

FEBRUARY 7, 2022

Whether you’ve gawked at the lineups outside an Apple Store for the newest iPhone the week after an Apple Event, stumbled upon a unique pop-up during your lunch break, or waded through the crowds around your local convention centre after an auto show, one thing is for certain: experiential marketing is more popular and more effective than ever.

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Event Marketer

OCTOBER 24, 2023

Grand Prix in Austin appeared first on Event Marketer. Partner activations included Juicy Couture and Nine West photo ops, a Thomasville lounge offering charging stations, a Celsius Essential Energy sampling bar featuring a photo moment, giveaways from NUTRL, BODYARMOR and Flash I.V., and a Wagoneer display (more on that below).

Sports 101

Sports Apparel Automotive Retail 101

Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

Automotive 52

Automotive 2022 2023 Sustainability 52

Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

2023 52

2023 Automotive 2022 Sustainability 52

Event Marketer

JANUARY 8, 2024

STELLANTIS HITS REVERSE ON AUTO SHOWS Automotive trade shows have seen some major shifts in recent years, and 2024 could shape up to be another year of change. Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

Automotive 101

Automotive 2024 Trade Shows Social Media 101

Event Marketer

JANUARY 31, 2022

Jeep, a 19-year X Games Aspen sponsor, returned as the event’s official automotive partner with a fleet of vehicles, fan engagements and extensions across broadcast, linear, social and digital. The post Get a Quick Overview of Sponsorship Activations from X Games Aspen appeared first on Event Marketer. Agency: In-house.

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Sponsorships Automotive Sports Travel 125

Event Marketer

JANUARY 31, 2024

Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer.

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2024 Marketing Entertainment Apparel 125

Event Industry News

DECEMBER 6, 2022

Cackett (below) brings to the Brandfuel team 20 years of experience working in the tech, automotive, fashion, sport and entertainment industries, with brands such as Lululemon, Ineos Grenadier, Samsung, Disney, Converse, Volvo, Sky and Warner Media.

Automotive 70

Automotive Fashion 2023 Sports 70

Event Marketer

JANUARY 9, 2023

More on Experience Design: Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Event. How the Genesis House Showroom Immerses Visitors in the Future of Luxury Automotive. The post Four Experience Design Trends We Spotted During Miami Art Week appeared first on Event Marketer.

2023 110

2023 Automotive Technology Travel 110

Event Marketer

DECEMBER 15, 2023

Partners: Freeman, 3D Exhibits, ConceptWorks) And with the automotive aftermarket industry so heavily focused on restoration, it came as no surprise that brands big and small at the SEMA (Specialty Equipment Market Association) Show in Las Vegas, Oct. smart toilet. 3, leaned into that narrative.

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2023 Trade Shows Retail Automotive 103

Event Marketer

MARCH 29, 2023

Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we are there. Our clients are many of the biggest brands in the electronics, gaming, tech, automotive, fashion, and medical industries—and we are passionate about making them shine.

2023 52

2023 Automotive Fashion Financial 52

Prestige Events Magazine

OCTOBER 4, 2021

The automotives amongst others have done this already and demonstrate how we can evolve successfully. 2020 forced us all in events to press both PAUSE and FAST FORWARD at the same time. But now we have better tools now to integrate more effectively, too demonstrate ROI in Live Event Marketing. An oxymoron for us all.

2004 52

2004 Automotive 2008 Sustainability 52

G2Planet

FEBRUARY 22, 2019

At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event.

Automotive 31

Automotive Technology Event Marketing Marketing 31

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 97

Automotive Marketing Technology Meetings 97

Event Marketer

FEBRUARY 6, 2023

Partners: G7 Entertainment Marketing; VCCP. Photo credit: Steven Vargo The post Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live appeared first on Event Marketer. Both venues were packed with day-to-night programming and live entertainment.

Entertainment 97

Entertainment Automotive Sponsorships Banking 97

a2z Innovation Insider

JULY 17, 2018

See the chart below listing digital ad performance metrics from Doubleclick as well as the table which summarizes the stats for a sampling of recent events leveraging AAW. Automotive. Automotive. AAW – Impressions, Clicks & CTR. . Impressions. Technology.

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Advertising Automotive Speakers 2017 40

Event Marketer

JANUARY 17, 2022

Long-time sponsor BMW returned as the official automotive partner of Art Basel Miami Beach, where it debuted its all-new concept vehicle, the hybrid-electric Concept XM. The post Art Basel Miami Beach: How Nine Brands Engaged Art Buffs Across the Magic City appeared first on Event Marketer. Photo credit: Alexander Tamargo.

2021 118

2021 Automotive 2015 Banking 118

Event Marketer

FEBRUARY 14, 2022

The brand’s one-day event on Feb. 11 at the Petersen Automotive Museum was designed to be the ultimate IRL, metaverse-inspired Super Bowl experience for a list of invite-only attendees that included celebrities and NFT stakeholders. The event was sponsored by Liquid Death, Curious Elixirs, JuneShine and Cann.

Sports 108

Sports 2022 Automotive Hotels 108

Smart Meetings

FEBRUARY 20, 2019

More : How to Run a Successful Email Event Marketing Campaign. With technological tools like computer programs and equipment more readily available at a fraction of the cost than they were decades ago, you have more presentations and events looking and sounding like a multi-million dollar Vegas show.

Automotive 61

Automotive Marketing Technology Meetings 61

Oveit

FEBRUARY 21, 2018

Or to include experiential marketing campaigns as part of their existing events. What is experiential marketing? A wonderful example is the Piano Staircase, from Volkswagen, a campaign that at first has almost no connection with an automotive company. And definitely will make you remember the brand.

Marketing 75

Marketing Automotive Sports Event Marketing 75

Event Industry News

SEPTEMBER 25, 2018

Several years ago, I had to walk away from pitching for an account with a major automotive client as I was told; unless I took the head of communications on two long haul fam trips I would not win the business. When pitching’s a race to the bottom.

Automotive 89

Automotive 2016 Contracts 2017 89

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Key services and sectors served: We’re about what’s right.

Airlines 61

Airlines Social Media Retail Automotive 61

Hubilo Blog

AUGUST 5, 2020

These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. Yash Infosystems provide Websites, Software and Customized Mobile Apps for Events. Contact GPJ India.

Event Management 105

Event Management 2020 Management Consulting 105

Guidebook

JULY 17, 2016

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Corporate Events Producer, Go! ” Dayna Rosen. Experience Design.

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Event Planning Event Apps Speakers 2004 146

Event Marketer

JANUARY 2, 2024

Major automotive manufacturers and consumers are embracing an electric future, with U.S. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. At Electrify Expo, brands are able to move volume and allow consumers to make purchases on-site.

Automotive 112

Automotive Sustainability 2024 Marketing 112

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40

Certain

JUNE 21, 2017

A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no? or at a distribution partner’s site.

B2C 29

B2C B2B Retail Apparel 29