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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. More Ideas for Outdoor Activations: Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco. Go Under the Dome.

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Events Industry Council announces first organisations to achieve new EIC Sustainable Event Standards

Event Industry News

As the world celebrates Earth Day 2020, the Events Industry Council (EIC) is pleased to announce the first organisations to have achieved the EIC Sustainable Event Standards. The new standards, launched in September 2019, are a central initiative of EIC’s Centre for Sustainable Events. Atlanta, Ga., Baltimore, Md., Boston, Mass.,

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Smart Moves in San Diego, New York and More

Smart Meetings

He previously served as vice president of venue management and entertainment operations for Caesars Entertainment Las Vegas. He has over three decades of experience in venue management at performing arts centers, arenas and stadiums. Paul Turner Paul Turner San Diego Convention Center appoints Turner as general manager.

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Top 10 Cities for Curating Efflorescent Events in 2022

Smart Meetings

In every era, flowers remain a timeless feature of event decor that refuses to fall out of style. Researchers at Lawn Love also consulted market findings from the international Association of Specialty Cut Flower Growers in developing the list. Read More : Urban Venues Seeing Return of Group Business.

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In-depth Wedding Statistics and Trends for 2024

Nunify

Global Wedding Market Size Growth Is Expected To Reach $219.8 Billion In 2024 The market size of the wedding industry has increased quickly in recent years, and this expansion is predicted to continue in the next few years. 52% make use of wedding event apps. It is predicted to increase from $196.58 billion in 2023 to $219.8

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Top 3 DMC Trends as Tracked by an AI Proposal Platform

Smart Meetings

New PURE Local Services tool builds RFPs for activities, decor and transportation What if sourcing activities, decor and transportation were as easy as checking boxes to produce an RFP for a venue? That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah.