Event Marketer

APRIL 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential cover “tortured” Swifties, prophetic brainwaves and “Hot Ones” live. SPOTIFY’S LIBRARY POP-UP ‘TORTURES’ SWIFTIES It’s been much longer than a Fortnight since Taylor Swift dropped a new album. So before she released “The Tortured Poets Department” (“TTPD”) on April 19, the queen of Easter eggs herself teamed up with Spotify on a library-themed art installation at The Grove in Los Angeles that offered clues about th

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EventSource

APRIL 23, 2024

Jen and David’s wedding at Chateau Le Parc was every bit both stunning as it was elegant. Planned alongside the expert hands of Ever After by Justine , you can’t help but fall in love with the breathtaking beauty of Jen in her whimsical wedding dress and flawless makeup by Louminous Makeup. The talented Eric Cheng Photography captured the glamour and romance of the couples’ gorgeous ceremony.

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Smart Meetings

APRIL 24, 2024

Spaces built to streamline community-building New and renovated debuts bring thoughtfully designed spaces that help to make authentic gathering easier than ever. These venues and meeting spaces are committed to being a space that facilitates community-building. All do well to also weave the special flavor of each of their destinations throughout, so your attendees walk away with both a fantastic meeting memory and an outstanding destination experience.

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Conferences that Work

APRIL 22, 2024

If you saw the solar eclipse on April 8, 2024, you surely felt an experience of awe. Even if you weren’t in the path of totality—at my home we were at 96%—it was an awesome experience. The author (on the right) and others enjoying a near-total solar eclipse on April 8, 2024 The eclipse could hardly be called unexpected; it had been predicted for hundreds of years.

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Events

Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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Smart Meetings

APRIL 23, 2024

Do you know the reasons your attendees show up at your events? And why do they wait so long to register, anyway? A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Spoiler alert: It isn’t early bird discounts.

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Financial Trade Shows Transportation Hotels 246

Prestige Events Magazine

APRIL 23, 2024

Vine Tree Connections, an award winning MICE hotel, venue and destination representation company, is thrilled to announce its partnership with WestCord Hotels to represent their portfolio to the UK MICE market. This collaboration marks a significant expansion of Vine Tree’s presence throughout Europe. WestCord Hotels boasts a diverse and exciting portfolio of 15 hotels, offering unique experiences across the Netherlands.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. The No. 1 conference for creators of the brand experience immersed a global audience of b-to-b and b-to-c marketers, trade show organizers, agency executives, meeting planners, event strategists and tech specialists in hands-on workshops, creative group work, panel sessions, booth exhibits and a fest

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EventMB

APRIL 24, 2024

Skift Take: Cisco's strategic shift away from standalone event platforms towards integrated solutions within their Webex Suite marks the end of an era for virtual event platforms.

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Events Meetings Event Tech Tech 208

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing

Smart Meetings

APRIL 23, 2024

Luxury language and presentation tips IACC 2024 in Basking Ridge, New Jersey was centered around empowering attendees to be seen, heard and respected as they drive their careers forward as leaders in the meetings and events industry. Quinn Conyers was the keynote speaker to kick off the event, driving home her message of self-presentation and “luxury language to be an effective leader.

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Prestige Events Magazine

APRIL 24, 2024

The Royal Society of Chemistry at Burlington House has become ECOsmart accredited, as recognition for its sustainability success. The Grade II listed London venue, dating back to 1664, has been dedicating efforts to overcome the obvious obstacles of such a historic building and prioritise more sustainable events. ECOsmart recognises organisations demonstrating a comprehensive approach to environmental sustainability, operating within the framework of the Global Sustainable Tourism Council.

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. New to the program this year are expanded Trade Show Categories including: Best Overall Trade Show Exhibit Portfolio, Best Trade Show Exhibit Under 50×50, Best Trade Show Exhibit Over 50×50, Best Outdoor Trade Show Exhibit and Best In-Booth Trade Show Activation/Experience.

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EventMB

APRIL 25, 2024

Skift Take: If you think all Orlando has to offer meeting groups are theme parks, think again. A new addition has been given final approval, an 8.5-acre downtown sports and entertainment district.

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Sports Entertainment Meetings 208

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In order to create a successful event, you must: Optimize Event Website and Registration Process Utilize Social Media Platforms Effectively Implement Targeted Email Campaigns Harness the Power of Video Content Benefit from a Mobile App Download now and learn how to simplify this process with Eventpedia.

Events

Smart Meetings

APRIL 22, 2024

Resources for green meetings; for today, and for the future Earth Day: it’s not just about spending extra time thinking about what we love about nature. It’s not a day for a green-themed party with leaf-adorned table settings, nor is it a day to hold a short-term campaign that fades into the background over the following weeks. credit: Shutterstock Think of it as a “green New Years’,” a day for setting resolutions we mean to keep through this year, and beyond.

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Prestige Events Magazine

APRIL 24, 2024

Newport venue showcases industry impact by aligning community projects with sustainability goals ICC Wales has partnered with two leading charities, FareShare and Event Cycle, to enhance its social legacy efforts and sustainability initiatives. ICC Wales has become the first venue to partner with FareShare Cymru. The charity supports 170 organisations across Wales that address the underlying causes of hunger and seek to create lasting solutions rather than alleviating symptoms.

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PCMA Convene

APRIL 21, 2024

r.World, a company that provides reusable service ware, estimates 4 billion single-use plastic cups are used annually at live events in North America. The official theme for Earth Day 2024 is “Planet vs. Plastic,” a call to arms issued by Earthday.org to reduce all plastic production by 60 percent by 2040 and to rapidly phase out all single-use plastics by 2030.

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EventMB

APRIL 22, 2024

Skift Take: ICCA's expansion in Latin America and the Caribbean is the latest development in a continued collaboration with PROMTUR. The country's destination marketing organization is working to position Panama as an attractive hub for international associations.

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Smart Meetings

APRIL 22, 2024

Make your summer meetings meaningful and memorable with these tips and trends Summer is approaching fast and meeting professionals want to stay up to date on every seasonal trend. This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.

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Prestige Events Magazine

APRIL 24, 2024

BroadVent, a leading event management company, and Zngly, a cutting-edge technology firm, have joined forces in an unprecedented partnership aimed at transforming the landscape of lead generation. This collaboration heralds a new era in customer engagement, offering businesses unparalleled insights and opportunities. At the heart of this alliance lies a commitment to innovation and excellence.

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Event Industry News

APRIL 24, 2024

by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.

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EventMB

APRIL 24, 2024

Skift Take: Brightline West officially broke ground on the U.S.'s first high-speed rail system connecting Las Vegas to Southern California.

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Meetings Travel 206

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Smart Meetings

APRIL 23, 2024

The 11 th International Association of Exhibitions and Events (IAEE) Women’s Leadership Forum was a wake-up call for event professionals looking to take their careers to the next level while balancing their personal lives. “It was a safe space to come together, be themselves and talk freely without being judged,” said Marsha Flanagan, new president of the organization founded almost 100 years ago.

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Prestige Events Magazine

APRIL 23, 2024

As the world sets ambitious targets to combat climate change, live events are under increasing scrutiny for their environmental impact. Raccoon Media Group (RMG) reflects on its sustainability efforts in the past year and questions the feasibility of achieving true net zero status in this dynamic industry. Mike Seaman, CEO at RMG, commented: “I believe that trade shows are inherently sustainable – enabling customers to swap numerous trips for a single visit, but we want Raccoon Media Group to be

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Event Industry News

APRIL 23, 2024

As the world sets ambitious targets to combat climate change, live events are under increasing scrutiny for their environmental impact. Raccoon Media Group (RMG) reflects on its sustainability efforts in the past year and questions the feasibility of achieving true net zero status in this dynamic industry.

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EventMB

APRIL 23, 2024

Skift Take: From its investment in growth sectors like semiconductors and electric vehicles to its boom in hotel development and innovative transportation, Phoenix is a city on the rise — and event organizers are taking note. This sun-drenched region values nature just as much as technology, bridging the two to find solutions for more sustainable events.

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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

2025

Smart Meetings

APRIL 26, 2024

We all know the power a great speaker holds in transforming an event from good to unforgettable. Last year, you helped us spotlight those who inspire, energize, and connect us in the most profound ways. It’s that time again to raise the curtain on our 2nd annual Smart Speakers: Best of the Stage Award. This year, we’ve added exciting new categories to showcase the diverse talents that have enriched our events.

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Prestige Events Magazine

APRIL 23, 2024

By Selina Donald, founder and CEO, The Bulb, Anna Abdelnoor, CEO and founder, isla, and Chantal Kerr-Sheppard, founder, Event Cycle There are just six years left until the deadline for the 2030 Agenda for Sustainable Development, and Earth Day is a stark reminder of this important deadline, and an annual snapshot of how much work remains to be done.

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MeetingsNet

APRIL 25, 2024

New rules take some uncertainty out of the air-travel experience for on-the-road meeting professionals and their attendees. Here’s what’s new. Delayed and canceled flights, lost bags, wonky WiFi: You can’t police these travel hassles out of existence, but standards can be set for how airlines will deal with them when they happen. Right now, U.S. airlines set their own standards for what kind of flight problems warrant a refund, when and how refunds are issued, when baggage is considered lost, an

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