Expert insights. Personalized for you.
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. But it’s not easy — event planning requires a supreme level of organization, time management, and communication skills that can’t be learned from a book. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog. MORE
The Internet Marketing Association is enticing members to join a virtual edition of its annual IMPACT conference by giving away a Tesla Model 3, among other incentives. And what makes scaling an event to this magnitude seemingly attainable? MORE
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential! MORE
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketing MORE
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Imagine, on the other hand, that you’re asked to do the same for an event. MORE
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies. MORE
In-person events have been forced into the digital realm — and it’s led to a level of resourcefulness and creativity that we couldn’t have imagined even a few months ago. But the events themselves aren’t the only things changing. In the wake of COVID-19, creators are rethinking how they connect with their audience. The way […]. Resources and Tools MORE
In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event. Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact. MORE
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company. MORE
One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day. MORE
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing MORE
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. Event Industry Insights Event Marketing MORE
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email. MORE
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral. MORE
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog. MORE
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events. MORE
Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. Event management event marketing Event professionals Event tech Events Uncategorized demographics keywords marketing speakers virtual eventsWhile many principles remain unchanged and are to be applied just […]. MORE
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy. MORE
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hire Event Technology Managers. MORE
You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts? MORE
Basic webinar solutions like Zoom have become the default virtual event solution even though that’s not what they were designed for. In reality, they struggle to offer compelling event experiences. Virtual has been a lifeline for the events industry […]. MORE
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. MORE
During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing. MORE
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. The event technology you need to succeed. MORE
You spent hours on your event promotions, crafting the perfect email and social copy. Look no further than what’s right under your nose: your event venue. The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing MORE
There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event. MORE
Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Marketing Event Tips Experiential MarketingThis is how you can obtain maximum exposure with could-be attendees for a whole lot less. MORE
Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. Indeed, one of the main goals of the event business is to increase one’s audience, so it should be marketed right. As you continue to develop your event business, you may face various challenges. Email marketing. MORE
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It. MORE
It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful. MORE
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Key elements of an event marketing plan. MORE
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing MORE
More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. Tips events marketing eventplanning #eventprof eventmanagementThis is a sponsored post by Jifflenow. MORE
Event planners have arguably never faced more barriers than they do now. If DMCs want to market their destinations successfully, they need to take these challenges into account. The post How Event Destinations Are Adapting to a Virtual Market by Angela Tupper appeared first on [link]. MORE
If your event budget is tight, don’t fret. There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. Marketing is incredibly important to a successful event. […]. The post 11 Ways to Market Your Event with No Money by Christina Green appeared first on [link]. MORE
SEPTEMBER 21, 2016
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. ” I was not surprised to get this call because the agency has been calling other event professionals with the same pitch. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. MORE
Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential MarketingGet all your questions answered in this post. MORE
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing. MORE
This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. More information about Event Manager Blog’s sponsored posts. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. MORE
Picatic by Eventbrite
JANUARY 1, 2019
Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing
GEVME
JULY 4, 2018
If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. Event marketing isn’t only about a one-day show going viral.
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Plan Your Meetings
AUGUST 7, 2018
It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Build pre-event marketing strategy.
Endless Events
JULY 6, 2020
In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Create A Facebook Event & Promote It.
Advertisement
Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model
Picatic by Eventbrite
MAY 21, 2019
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. But it’s not easy — event planning requires a supreme level of organization, time management, and communication skills that can’t be learned from a book. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
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EventMB
AUGUST 29, 2017
Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketing
Picatic by Eventbrite
JUNE 25, 2020
In-person events have been forced into the digital realm — and it’s led to a level of resourcefulness and creativity that we couldn’t have imagined even a few months ago. But the events themselves aren’t the only things changing. In the wake of COVID-19, creators are rethinking how they connect with their audience. The way […]. Resources and Tools
GEVME
FEBRUARY 25, 2019
Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing.
atEvent
JANUARY 22, 2020
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. Event Industry Insights Event Marketing
Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads
Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.
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EventMB
OCTOBER 23, 2018
It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.
Picatic by Eventbrite
MARCH 21, 2019
Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Marketing Event Tips Experiential MarketingThis is how you can obtain maximum exposure with could-be attendees for a whole lot less.
Picatic by Eventbrite
APRIL 18, 2019
You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts?
Marketo Events
APRIL 21, 2020
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done.
Picatic by Eventbrite
JANUARY 15, 2019
You spent hours on your event promotions, crafting the perfect email and social copy. Look no further than what’s right under your nose: your event venue. The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing
EventMB
AUGUST 19, 2020
Event planners have arguably never faced more barriers than they do now. If DMCs want to market their destinations successfully, they need to take these challenges into account. The post How Event Destinations Are Adapting to a Virtual Market by Angela Tupper appeared first on [link].
Conferences that Work
SEPTEMBER 21, 2016
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. ” I was not surprised to get this call because the agency has been calling other event professionals with the same pitch. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.
EventMB
OCTOBER 4, 2018
This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. More information about Event Manager Blog’s sponsored posts. Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing.
Eventory
AUGUST 14, 2018
Reading Time: 16 minutes Event marketing meaning is crucial and its significance cannot be underestimated. Some still don’t see the importance of events, there is a dozen of reasons why it should be incorporated in everyday marketing strategies of the companies.
SmartMeetings
AUGUST 31, 2020
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hire Event Technology Managers.
GEVME
APRIL 11, 2019
For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Key elements of an event marketing plan.
Eventmobi
FEBRUARY 15, 2019
One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day.
Picatic by Eventbrite
OCTOBER 1, 2019
In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event. Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact.
GEVME
MARCH 28, 2019
Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events.
Endless Events
JULY 12, 2018
As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Survey event goers by email.
Eventory
MARCH 8, 2018
Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential!
EventMB
JANUARY 30, 2019
A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing
Picatic by Eventbrite
NOVEMBER 21, 2018
This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.
Oveit
APRIL 28, 2020
Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. Event management event marketing Event professionals Event tech Events Uncategorized demographics keywords marketing speakers virtual eventsWhile many principles remain unchanged and are to be applied just […].
Event Farm
JULY 25, 2017
As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Imagine, on the other hand, that you’re asked to do the same for an event.
EventMB
JULY 31, 2019
More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. Tips events marketing eventplanning #eventprof eventmanagementThis is a sponsored post by Jifflenow.
EventMB
AUGUST 23, 2016
If your event budget is tight, don’t fret. There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. Marketing is incredibly important to a successful event. […]. The post 11 Ways to Market Your Event with No Money by Christina Green appeared first on [link].
Marketo Events
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. The event technology you need to succeed.
Eventory
APRIL 5, 2018
Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.
GEVME
APRIL 23, 2019
Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. Indeed, one of the main goals of the event business is to increase one’s audience, so it should be marketed right. As you continue to develop your event business, you may face various challenges. Email marketing.
PCMA Convene
AUGUST 24, 2020
The Internet Marketing Association is enticing members to join a virtual edition of its annual IMPACT conference by giving away a Tesla Model 3, among other incentives. And what makes scaling an event to this magnitude seemingly attainable?
Eventmobi
AUGUST 15, 2019
There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event.
PCMA Convene
MARCH 6, 2020
During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns. Although we’re all still learning as we go, here are a few recommendations that could help guide your approach to public relations and marketing.
Picatic by Eventbrite
MARCH 27, 2019
Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential MarketingGet all your questions answered in this post.
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