The Hidden Costs Of Using The Wrong Event Technology (Or None At All)

Attendease

We’ve talked to a lot of corporate event planners who’ve gotten stuck using clunky, outdated software. We’ve also talked to corporate event planners who are still using spreadsheets to project manage and keep track of their event analytics (if you’re making the scream emoji face, we are too).

The Event Marketing Guide: How to Effectively Market Your Online Events

Picatic by Eventbrite

Through Eventbrite’s simplified marketing tools and data insights, creators can quickly put together an impactful marketing strategy to reach […]. Event Planning & Promotion

2020 293

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The 2019 Guide to Event Marketing

Picatic by Eventbrite

Event marketing draws on the same principles and strategies as other types of marketing. Use this guide to event marketing to discover the best way to market your event. The post The 2019 Guide to Event Marketing appeared first on Eventbrite US Blog. Event Planning & Promotion Email Marketing Event Marketing Social Media Event Marketing

2019 232

Event Marketing Supercharged: Eventbrite Joins Forces with ToneDen

Picatic by Eventbrite

We know that reaching new customers and building your community of ticket buyers is crucial to your events business. Our suite of event marketing tools has made it easy for thousands of creators to publish and promote their events all in one place.

2020 236

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model

6 Strategies to Market Hybrid Events to Virtual and Live Attendees

EventMB

Hybrid events require planners to attract in-person attendees without alienating virtual attendees, and to compete for the attention of a virtual audience in a saturated market. How can planners market their events to stand out and appeal to both groups?

2020 172

67 Event Marketing Tricks for Event Professionals

EventMB

Want to market your event like a marketing pro, bringing in your largest crowd yet? Here are 67 ways you can improve your event attendee numbers for next to nothing, outside of your time. Marketing has become less costly but […]. The post 67 Event Marketing Tricks for Event Professionals by EventMB Team appeared first on [link]. Marketing event marketing marketing social media digital marketing marketing tips offline marketing

Event Marketing Plan: Checklist

GEVME

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. A strong event promotion strategy will help you drive event registrations, establish brand recognition, and build a contact base. Post-event sales estimations.

Event marketing strategies for tough economic times (UPDATED)

Plan Your Meetings

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Expect CEOs, CFOs and managers to ask you to justify the expense of every event, if they’re not already.

Best Event Marketing Tools

GEVME

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019. GEVME Email Marketing.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Your Guide to Marketing Online Events

Picatic by Eventbrite

In-person events have been forced into the digital realm — and it’s led to a level of resourcefulness and creativity that we couldn’t have imagined even a few months ago. But the events themselves aren’t the only things changing. In the wake of COVID-19, creators are rethinking how they connect with their audience. The way […]. Resources and Tools

2020 241

10 Guerrilla Marketing Ideas for Event Organizers in 2019

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Looking for guerrilla marketing ideas? The post 10 Guerrilla Marketing Ideas for Event Organizers in 2019 appeared first on Eventbrite US Blog. Event Planning & Promotion Event Marketing Event Tips Experiential MarketingThis is how you can obtain maximum exposure with could-be attendees for a whole lot less.

2019 239

10 ½ Creative Event Marketing Ideas to Drive Ticket Sales

Picatic by Eventbrite

You have countless event marketing options. The thought of spending your marketing budget for naught sends you into a panic spiral. The post 10 ½ Creative Event Marketing Ideas to Drive Ticket Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Event MarketingAnd with that comes a paralysis of choice. Where to focus your attention and efforts? And how to come up with new ideas beyond basic social posts?

2019 272

11 Actionable Virtual Event Marketing Ideas

Endless Events

In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtual events. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. This means that your marketing efforts can make or break the success of your event.

2020 78

Event Venue Marketing: Use Your Space to Drive Sales

Picatic by Eventbrite

You spent hours on your event promotions, crafting the perfect email and social copy. Look no further than what’s right under your nose: your event venue. The post Event Venue Marketing: Use Your Space to Drive Sales appeared first on Eventbrite US Blog. Event Planning & Promotion Copywriting Email Marketing event copywriting Event Venues Social Media Marketing

2019 257

Is paid influencer marketing ethical in the event industry?

Conferences that Work

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. ” I was not surprised to get this call because the agency has been calling other event professionals with the same pitch. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings.

2016 257

How to Create an Event Marketing Plan

GEVME

For the development of an event business, you need a good marketing plan. The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan? Key elements of an event marketing plan.

The Future of Event Marketing [Free Report]

EventMB

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media. In an unexpected twist, information- and technology-overload had marketers relying more on human […]. Event Marketing EventProfs eventmanagement eventmarketing

How to Maximize and Build Event Success with Video Marketing

Eventmobi

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after. Video marketing is one of the biggest ways to garner that success, both before and after the big day.

2019 174

How to Combat Zoom Fatigue and Design Marketable, Profitable Events

EventMB

Basic webinar solutions like Zoom have become the default virtual event solution even though that’s not what they were designed for. In reality, they struggle to offer compelling event experiences. Virtual has been a lifeline for the events industry […].

2020 136

How Event Destinations Are Adapting to a Virtual Market

EventMB

Event planners have arguably never faced more barriers than they do now. If DMCs want to market their destinations successfully, they need to take these challenges into account. The post How Event Destinations Are Adapting to a Virtual Market by Angela Tupper appeared first on [link].

2020 151

Building Excitement for an Event with Email Marketing

Picatic by Eventbrite

In the time that passes between your event’s invitation and the event itself, momentum gets lost, initial excitement can fade, and people forget. That’s why building and maintaining excitement is key to a successful event. Event Planning & Promotion Constant Contact Email Campaigns Email MarketingThis is a guest post from River Cartie from Constant Contact.

2019 235

How to Measure Event Marketing Success

GEVME

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Thorough research in the event industry field has allowed us to develop event marketing ROI metrics and methods for evaluating the effectiveness of events.

Event marketing – the misunderstanding

Eventory

Reading Time: 5 minutes Event marketing is often wrongly explained as all the actions promoting the event. Nothing could be further from the truth , as the term itself indicates, these are all the actions somehow connected to events, all done in order to promote the brand and increase company’s marketing. 2) the job of advertising different events so that people will go to them. But event marketing has so much more potential!

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. That’s what marketers do, after all, and you’d likely have plenty of data and tools you could leverage to help you develop a strategic campaign. Imagine, on the other hand, that you’re asked to do the same for an event.

2017 187

6 Event Video Examples to Inspire Your Event Marketing

Picatic by Eventbrite

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report. Video offers a world of opportunity when it comes to marketing events, but getting started […]. The post 6 Event Video Examples to Inspire Your Event Marketing appeared first on Eventbrite US Blog.

2018 223

11 Ways to Market Your Event with No Money

EventMB

If your event budget is tight, don’t fret. There are many no-cost marketing solutions. Market your event for free (or nearly so) with these ideas. You can host a spectacular event with no money in your marketing budget but you can’t host an event with no marketing. Marketing is incredibly important to a successful event. […]. The post 11 Ways to Market Your Event with No Money by Christina Green appeared first on [link].

2016 153

How to Create Buzz With Social Media Event Marketing

Planning Pod

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

4 Reasons Why Events Are the Best Marketing Investment

EventMB

More information about the Event Manager Blog’s sponsored posts. Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. The post 4 Reasons Why Events Are the Best Marketing Investment by JiffleNow appeared first on [link]. Tips events marketing eventplanning #eventprof eventmanagementThis is a sponsored post by Jifflenow.

2019 153

Experiential Marketing: 100 Inspiring Examples (2019 Edition)

EventMB

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful. In this article, we’ll dive deep into what experiential marketing is, how to best use brand activations for greatest effect, ways to incorporate activations […].

2019 153

The best event marketing campaigns

Eventory

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best event marketing campaigns to get inspired and implement the brand new event marketing strategy to your company.

How to market a Virtual Event

Oveit

Just like in-person experiences, virtual events also need a powerful marketing campaign. The post How to market a Virtual Event appeared first on Oveit.com. Event management event marketing Event professionals Event tech Events Uncategorized demographics keywords marketing speakers virtual eventsWhile many principles remain unchanged and are to be applied just […].

2020 66

4 Forces Shaping Event Marketing in 2020

atEvent

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing. To come out on top in 2020, companies must be able to adapt quickly to legal and technological changes in the events landscape, as well as the evolution of the B2B buyer mentality. Event Industry Insights Event Marketing

2020 90

How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. Indeed, one of the main goals of the event business is to increase one’s audience, so it should be marketed right. As you continue to develop your event business, you may face various challenges. Email marketing.

5 Best Content Marketing Practices to Revamp Your Virtual Events

Eventtia

Over the last year, virtual events have become a prominent aspect of business growth. Event Marketing

2020 62

2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Speaking of traction, Facebook’s revamp of their newsfeed has got many event marketers reeling (including us here). Three Event Trends to Boom This 2018.

2018 87

Building a Data-Driven Event Marketing Strategy? Start Here.

Event Farm

As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future. As a marketer myself, I realize that the push to become data-driven is much easier said than done. Planning for the future and collecting data is especially difficult for event marketers. This isn't the marketer's fault.

2017 194

Experiential Marketing, Defined — and Examples to Inspire You

Picatic by Eventbrite

Experiential marketing sounds flashy, but what does it mean — and how does it overlap with events? The post Experiential Marketing, Defined — and Examples to Inspire You appeared first on Eventbrite US Blog. Event Planning & Promotion Event Planning Experiential MarketingGet all your questions answered in this post.

2019 253

How to Use Live Video for Your Event Marketing Strategy 

Eventmobi

There’s no denying the immense benefit of utilizing video at an event. Make that video at your event live , and you’ve just increased those benefits tenfold. . Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . Blast your event on social . Simulcast your event.

2019 150