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Troubled Event Tech Sector Revives Its Marketing Pitch

EventMB

Skift Take: Event tech has been on a roller coaster ride since the start of the Covid pandemic. Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Miguel Neves Read the Complete Story On Skift Meetings.

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In the Spotlight: How Tech is Mastering Influencer Events

IMG

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

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Navigating the Future: Top Event Marketing Trends for 2024

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Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! We are thrilled to share some insights that will not only keep you at the forefront of the industry but also empower you to get more out of your events.

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In Search of Event Tech Innovation

EventMB

Skift Take: Event Tech Live's 10th edition revealed a challenging landscape for innovation in the event technology sector. The calls for fresh, disruptive ideas are growing louder in a market hungry for true innovation. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech News Roundup – January 2024

EventMB

Skift Take: The event tech sector has been busy in January. If you want to stay up-to-date on the latest news, you've come to the right place. Miguel Neves Read the Complete Story On Skift Meetings

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Event Tech Lingo: 100 Event Tech Terms You Need to Know

EventMB

Virtual and hybrid events present new opportunities for event planners and marketers, but they also bring with them a lot of terminology that may be unfamiliar to many. Here are 100 terms that you should know when planning digital events or sourcing platforms.

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Four trends evolving the events tech industry

Event Industry News

by Kristen Koenig, RVP, Video Sales & Partnerships at RingCentral In today’s tech world, strategy drives technology selection. However, in the world of events, technology not only has to serve the strategy, but flex to meet ever-evolving tactics.

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