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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The brand additionally served as presenting sponsor of the Variety Interview Studio.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. More Ideas for Outdoor Activations: Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco. Go Under the Dome.

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End of an Era: Oscar Mayer Rebrands the Wienermobile

Event Marketer

In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated social media strategy and cause marketing efforts. The program then made its way to 12 U.S.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

Sponsored interviews, digital takeovers, diversity-focused events and panels, and the debut of the brand’s own four-part film set the scene. It also hosted the networking experience and panels that comprised the festival’s eighth annual Latino Filmmakers Network event. We wanted to bring our own story to Sundance,” Humphrey says.

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White Claw’s Shore Club Celebrates the Glam and Fashion of the Kentucky Derby

Event Marketer

“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” The Shore Club focuses on different passion points in different events and markets. Partners: G7 Entertainment Marketing; VCCP; Edelman.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success? The main event will be in Park City, Utah, as usual. Toldrite and Brandlive events.

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35 Bold Examples of Guerrilla Marketing

Bizzabo

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.