Event Marketer
JANUARY 31, 2024
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. To boot, the brand partnered with Hyatt Park City to provide exclusive in-room gifting.
Event Marketer
JANUARY 18, 2022
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. For consumers at the Park City Mountain Resort in Utah, it provided an ultimate view of the FIS World Championships taking place on the slopes while sampling.
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Event Marketer
MAY 19, 2023
In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated social media strategy and cause marketing efforts. The program then made its way to 12 U.S.
Event Marketer
FEBRUARY 14, 2022
The kits were also sent to film students at local Utah colleges, furthering Acura’s mission to support up-and-coming creatives. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker. We wanted to bring our own story to Sundance,” Humphrey says.
Event Marketer
MAY 29, 2023
While its first two iterations were focused on movies in Utah and music in Texas, the Shore Club activation in Louisville spotlighted the unique style that’s so entrenched in the Kentucky Derby’s culture. The Shore Club focuses on different passion points in different events and markets.
Bizzabo
MARCH 7, 2019
See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.
Bizzabo
MARCH 7, 2019
See how leading brands are using guerilla marketing campaigns to make a big splash without busting their wallet. Guerilla marketing campaigns are one of the more unique event types. These examples of effective live guerilla marketing events will inspire some of your own. Why You Should Invest in Guerilla Marketing.
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