End of an Era: Oscar Mayer Rebrands the Wienermobile
Event Marketer
MAY 19, 2023
In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated social media strategy and cause marketing efforts. The program then made its way to 12 U.S.
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