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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. As was a partnership with the L.A. 19, then a set from DJ Mel DeBarge on Jan.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

As a challenger brand, Acura aims to support and celebrate diverse, underrepresented voices in the indie film industry, and as presenting sponsor at Sundance, the automaker illustrated its continued commitment to amplifying those voices by partnering on two virtual events focused on diversity and inclusion.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

The main event will be in Park City, Utah, as usual. All attendees will need to be vaccinated, and masks will be required for all indoor screenings and events. Their event website is already live with pre-event videos , health and safety info front and center, venue and lodging info, and tons of press.

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5 Smart Moves at Meet Puerto Rico, MPI, Montage & More

SmartMeetings

Gabriela Ong Gabriela Ong was promoted to vice president of sales for Meet Puerto Rico, where she has been brand sales manager, northeast for three years. Based in the New York area, Ong will drive sales and grow brand awareness through meetings, incentives and marketing events.

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Fundamental Event Planning Tips: These Never Go Out of Style

Guidebook

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. All of the planners who offered event planning tips covered this topic.

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Is the Party Over?

Smart Meetings

Returning to F2F, do alcohol and meetings still mix? It happened in Sao Paulo, Brazil, in 2009,” Juliane Farinazzo, co-founder and events director of Bijou Events, remembers as if it were yesterday. Faceplanted on the table during a global investigator meeting, causing four glass bottles to topple to the floor.”.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Meet consumers on the slopes. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

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