EventMB

JUNE 22, 2022

Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. They can meet in the main dining room, the main lounge, or the sky deck.

Event Marketing 167

Event Marketing Marketing Meetings Food and Beverage 167

GEVME

MARCH 24, 2022

That said, there’s more to the role of the metaverse in the events industry than to elevate the audience’s experience. From event marketing to sponsorships, the metaverse is likely to set the future of events. But first, let’s understand why the metaverse matters to event marketers.

Sponsorships 156

Sponsorships Event Marketing Marketing B2B 156

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” With more than 310 million smartphone users in the U.S.

Event Marketing 62

Event Marketing Marketing Social Media Advertising 62

Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. What is Post-Event Marketing?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Expo Pass

OCTOBER 6, 2021

After organizing any kind of event, the first thing you should do is take a well-earned break. Post-event marketing can wait for a day. Good… Now let’s talk marketing. There have never been more ways to stay connected with attendees after your event. Plan virtual meet-ups and networking sessions.

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Event Marketing Marketing Social Media Speakers 130

EventMB

MARCH 22, 2023

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.

Event Marketing 189

Event Marketing Marketing Technology Events 189

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

Event Marketing 122

Event Marketing Marketing Trade Shows Social Media 122

EventMB

APRIL 24, 2023

Skift Take: AI-powered editing tools can now repurpose event videos to create channel-specific content at scale. Miguel Neves Read the Complete Story On Skift Meetings The latest platforms promise to save resources and deliver video content that delivers tangible results.

Event Marketing 174

Event Marketing Marketing Events Meetings 174

Endless Events

DECEMBER 1, 2022

She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.

Event Marketing 117

Event Marketing Marketing Events Financial 117

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

InGo

MARCH 27, 2024

Recently appointed as the CEO of InVision Communications , a renowned name in the experiential marketing industry, Angie is more than just a leader; she is a visionary, a connector of ideas, and a catalyst for growth. Most recently, she served as the Head of Experiential and Field Marketing at Atlassian.

Event Marketing 59

Event Marketing Marketing Events Meetings 59

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 330

Meetings Meeting Design 2020 Speakers 330

Event Industry News

MAY 19, 2022

The hype of virtual events has worn off, people’s calendars are jam-packed with back-to-back virtual meetings, and having to attend another event can sometimes feel exhausting. Sooooo… Attendance rates of in-person events are excellent, right? That’s why a word-of-mouth marketing platform like Snöball comes in so handy.

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Event Marketing Marketing Speakers Transportation 128

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 141

Event Marketing Marketing Social Media 2021 141

MPI

SEPTEMBER 22, 2023

Now is a great time for organizations to promote their products and services with event marketing.

Event Marketing 95

Event Marketing Marketing Events Meetings 95

EventMB

MAY 2, 2023

Skift Take: As the booming event industry struggles with labor shortages, new commission automation technology is arriving just in time for savvy planners to make more money with less work. Onyx CenterSource Read the Complete Story On Skift Meetings

Event Marketing 154

Event Marketing Marketing Technology Events 154

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself.

Meetings 269

Meetings 2023 2021 Marketing 269

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Smart Meetings

OCTOBER 7, 2021

Now that most parts of the country are on the downslope of the whiplash Delta variant, meeting professionals are reassessing what their future programs will look like. Those hybrid meetings are coming in lots of different shapes and sizes. By definition, hybrid meetings are a mixed bag. An Adrenaline-Filled Future.

Event Marketing 115

Event Marketing Marketing 2021 Events 115

Event Industry News

JULY 25, 2022

The Event Marketing Association has partnered with the IMEX Group to deliver learning, networking and business opportunities for their members. We’re delighted to partner with EMA – our partnership will focus on building powerful connections for their corporate meeting planner membership base.

Event Marketing 75

Event Marketing Marketing Corporate Meetings Education 75

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 192

Event Marketing B2C Marketing B2B 192

Event Smart

MARCH 15, 2024

Imagine meeting and connecting with industry professionals from all over the world in the comfort of your home, or generating $2,000 in ticket sales for a two-day virtual event. Events before used to be limited to in-person gatherings but today, […]

Event Marketing 52

Event Marketing Marketing Events Meetings 52

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138

2021 Event Marketing Marketing Technology 138

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. One of the biggest expenses associated with in-person events is the venue.

Event Marketing 130

Event Marketing Marketing Travel Events 130

EventMB

AUGUST 6, 2023

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. — Andrea Doyle Read the Complete Story On Skift Meetings

Marketing 165

Marketing Events Meetings Event Marketing 165

Prestige Events Magazine

NOVEMBER 8, 2022

Experienced marketer, Dawn Theaker joins The QHotels Collection as they continue refurbishment investments across the hotels with a specific focus on facilities for meetings and events. Most recently Dawn has worked for Best Western Hotels & Resorts, managing all B2B and property acquisition marketing for over six years.

Marketing 52

Marketing Management Event Marketing Meetings 52

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. The form header reads: “ Please note: This is not a calendar for conventional meetings. or content marketing services.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Event Industry News

MARCH 22, 2024

Based in Bournemouth, Dorset – Bespoke Marketing Solutions, a leading provider of digital marketing services, provide a commitment to empowering brands through a wide range of innovative solutions tailored to meet the evolving needs of the digital landscape. With a focus on […]

Marketing 105

Marketing Meetings Event Marketing Events 105

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Event Geek

MARCH 26, 2018

But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Setting up meetings during a big event like a conference or trade show is the most effective way to drive higher event ROI and influence closed business.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60