PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

Event Marketer

APRIL 17, 2024

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. Now, overseeing Oatly’s experiential marketing for the U.S., We all have to work together to do it.

Trade Shows 94

Trade Shows Negotiating Contracts Hotels 94

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. Why should enterprise companies host a hybrid event?

Event Marketing 130

Event Marketing Marketing Travel Events 130

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. To celebrate, we’re counting down the top 22 reasons why the event community loves EMS—and we know you will, too. EMS is the ultimate three-day conversation for event and trade show marketers. Read on and register today. #22. Why does this matter?

2024 52

2024 Marketing Trade Shows Sponsorships 52

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 105

Meetings Trade Shows Education Travel 105

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Here's just a few of the ways marketing and sales can collaborate on pre-event outreach.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Event Industry News

FEBRUARY 23, 2023

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

Trade Shows 57

Trade Shows Meetings 2023 Events 57

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. This brings up the question about measurement. How is that evolving?

Trade Shows 94

Trade Shows 2024 Global Events Event Marketing 94

Event Marketer

MAY 20, 2024

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. Event Marketer: What trade show industry trends have your attention?

Trade Shows 57

Trade Shows Healthcare Sustainability Sponsorships 57

Event Industry News

JUNE 19, 2019

IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. The event will be preceded by a day of local tours for international buyers and an evening drinks reception.

Trade Shows 70

Trade Shows Marketing 2025 2020 70

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

2024 102

2024 Trade Shows Marketing Sustainability 102

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. Get Ready for Hybrid Events. What will your events look like this year? Take a look at these fun sponsorship opportunities that are perfect for any event. Make Some Dough.

Trade Shows 105

Trade Shows Conference 2021 2020 105

Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. percent increase in hotel rates.

2024 114

2024 Travel Trade Shows 2023 114

Event Marketer

NOVEMBER 9, 2023

Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. Lamont’s roots at Bombardier run deep.

Trade Shows 97

Trade Shows 2023 Marketing Management 97

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. Keep reading to find out more about what makes a great networking event, the best times to host one, and what type of networking event you should organize. What is a Networking Event?

2023 195

2023 Trade Shows Association Meetings Conference 195

Event Industry News

FEBRUARY 15, 2023

After a stronger than expected market bounce-back last year for the springtime trade show, all signs point to a return to greater strength for this year’s leading marketplace for the global meetings and events industry. IMEX Frankfurt […]

Marketing 70

Marketing Trade Shows 2023 Meetings 70

Event Marketer

SEPTEMBER 27, 2023

Our annual listing of the Top 100 agencies serving the event marketing industry has arrived Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.

2023 124

2023 Trade Shows Sponsorships Event Marketing 124

Smart Meetings

MARCH 25, 2024

The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. Network at the closing party that night.

2024 78

2024 Trade Shows 2023 Education 78

Event Marketer

MARCH 17, 2024

It involves planning and coordination, communication with internal stakeholders, vendor relationships, on-site setup and logistics, and post-event evaluations. Event Marketer: What’s an exhibit trend you and your team are seeing in your space? Describe a highlight for you from one of your recent exhibits.

2024 98

2024 Trade Shows Medical Meetings Banking 98

Event Marketer

FEBRUARY 23, 2024

Aaron Conk, Senior Merchandising & Trade Show Manager, Delta Faucet Co. You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. Event Marketer: How is your exhibit design strategy changing post-pandemic?

Trade Shows 52

Trade Shows Food and Beverage 2024 2023 52

Event Marketer

AUGUST 16, 2021

But the marketing insights it gained are invaluable. We had to step back and say, what are the conversations that are happening in the industry that we play in, and how do we fit into those conversations, versus us saying that this is the conversation we want to drive,” says Panasonic’s VP of Marketing, Brian Rowley. “We

Marketing 124

Marketing B2B Retail Trade Shows 124

Socio Events

DECEMBER 17, 2019

That sparked a cross-industry conversation on how to follow up with trade show and corporate event leads. Want to see how Sarah Brazier, SDR at Gong , and Alec Kimble, Enterprise SDR at Outreach , turn their event leads into prospects (and get some bonus insight along the way)? Show your marketing team your notes.

Trade Shows 52

Trade Shows Corporate Events Events Marketing 52

Event Industry News

OCTOBER 31, 2018

The Indoor Lab has officially unveiled its company and flagship solution, EventAnalyzer, featuring its Brokered Connection engine, which provides a new suite of services designed to generate stronger leads, make better connections between exhibitors and attendees and ultimately drive ROI for everyone across the trade show and event ecosystem.

Trade Shows 50

Trade Shows Retail 2018 Event Tech 50

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

SmartMeetings

JANUARY 5, 2021

Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of event tech mergers to come in 2021 according to event tech experts. That could be good news for meeting professionals looking for new features and end-to-end solutions.

Tech 124

Tech Management Meetings 2007 124

Eventinterface

MAY 3, 2017

On this episode of event TALK we are speaking with Brad Gudim or MagicBrad about event marketing strategy, and how you can leverage a live event as one of the most cost-effective and efficient ways to market a product, service or cause. Event marketing trends. LISTEN TO THE SHOW. RELATED POSTS.

Marketing 100

Marketing Trade Shows Consulting Event Marketing 100

ePly

JANUARY 9, 2024

We spoke with experts from the industry to learn more about their event predictions for the future. Here’s what they had to say: Behavior Analytics Will Become More Valuable Than Survey Results Michelle Mobley , Account Director at VRS Meetings and Events Inc.,

2024 118

2024 Trade Shows Education Technology 118

GEVME

APRIL 23, 2019

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. As you continue to develop your event business, you may face various challenges.

Event Planning 136

Event Planning Marketing Advertising Social Media 136

Event Marketer

OCTOBER 27, 2023

More Trade Show Trends: Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023 Exhibit Design: Inspiration from the Festival Season’s Experiential Builds The Art of Meetings by Visit Seattle Located off the showfloor and by the entrance, this experience explored the destination through an artistic lens.

2023 118

2023 Trade Shows Event Marketing Event Management 118

Event Industry News

NOVEMBER 2, 2022

Whova’s platform consists of an award-winning event app , efficient online registration , powerful event marketing , and time-saving event management tools. 5 ratings on G2, Capterra, App Store and Google Play by thousands of event organizers and millions of attendees. Our app has received 4.8/5

Event Management 70

Event Management Management Meetings Trade Shows 70

CadmiumCD

OCTOBER 16, 2019

Written by Kevin Gardner, freelance writer for the events and trade show industries. Marketing is the most important thing that any business can engage in. It is all about having the right tactics in place to make people recognize the business and get people to attend your business’ events.

Event Marketing 40

Event Marketing Marketing Social Media Conference 40