Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

Trade Shows 52

Trade Shows Marketing Social Media B2B 52

Smart Meetings

MAY 18, 2023

The group pledged to “revolutionize conferences” by “saying goodbye to traditional trade show booths and hello to interactive networking experiences and relevant education.” Action Steps Meeting professionals are uniquely positioned to help attendees feel that they belong in the small and large decisions they make every day.

Trade Shows 98

Trade Shows Education Banking Tourism 98

Event Age by Swapcard

OCTOBER 5, 2023

and "Nice to e-meet you," in-person events have made a triumphant return. However, in a market flooded with event tech solutions, choosing the perfect fit for your event may appear overwhelming. In this guide, we'll present the 15 factors you should consider when choosing the ideal platform for your in-person trade show.

Trade Shows 78

Trade Shows Event Tech Tech Events 78

Endless Events

JUNE 10, 2020

And what are some virtual trade show ideas I can use? But some of the questions we see people asking more often surround trade shows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual trade show ideas.

Trade Shows 99

Trade Shows Social Media Marketing Sponsorships 99

Nunify

JANUARY 30, 2024

Ditch the boring old trade show routines and get ready for something totally different! With an eye-catching and engaging trade show booth ideas and designs, you’re not just setting up a space, you’re opening a world of opportunities. Creative Trade Show Booth Ideas 1.

Trade Shows 52

Trade Shows 2024 Social Media Technology 52

Stova

APRIL 6, 2023

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. What Is a Trade Show?

Trade Shows 52

Trade Shows B2B Social Media 2024 52

PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said.

Trade Shows 98

Trade Shows Speakers Marketing Management 98

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 101

2024 Marketing Trade Shows Sponsorships 101

Event Industry News

MARCH 9, 2021

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to helppromote safereopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

Trade Shows 125

Trade Shows Fashion Retail Government 125

Smart Meetings

JUNE 9, 2021

At 100 percent capacity and masks off, Las Vegas is back in the business of meetings—and it’s a beautiful sight. No time has been wasted between the announcement that all restrictions have been lifted and the hosting of meetings in the city. The Comeback of Jewelry Trade Shows. Yeah, it’s kind of like that.

Trade Shows 98

Trade Shows Retail Government Hospitality 98

Ins'Tent

JULY 7, 2023

Having a pop-up tent booth at a trade show can be an excellent opportunity for businesses to showcase their products or services to a wide audience and network with potential customers and partners. Lighting can be an effective way to make your booth stand out, especially in a crowded trade show. Be consistent.

Trade Shows 52

Trade Shows 2022 Social Media 2021 52

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

Ins'Tent

OCTOBER 17, 2022

Because trade shows bring so many people together with common interests, they are an amazing way to get exposure for your business and meet a variety of potential new customers.

Trade Shows 52

Trade Shows 2022 Meetings Advertising 52

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. On top of that, 63 percent of exhibitors said virtual events do not meet their goals,” she said. “We The Certified Meeting Professional (CMP) is a registered trademark of the Events Industry Council.

Trade Shows 96

Trade Shows 2020 2021 Education 96

MeetingsNet

MARCH 18, 2024

Travel with a strong track record in meetings. During her tenure, RE+ grew to become a top 50 trade show and was widely cited for the innovative ways it engaged attendees while quadrupling its revenue. At RE+, we would beta-test new markets in small doses through our education program. Misako Gabel comes to U.S.

Travel 98

Travel Meetings Trade Shows 2013 98

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Connect Your Meetings

JUNE 18, 2019

Trade shows are an important spend in any marketer’s budget. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibiting. This results in more than $24 billion in spending on trade shows each year in the U.S.

Trade Shows 81

Trade Shows B2B Meetings Marketing 81

Ins'Tent

APRIL 4, 2022

After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events. One that all businesses look forward to are trade shows, which are a fun and a great way to promote quality products and services to the public and other businesses. . Automotive . Where: George R.

Trade Shows 52

Trade Shows 2022 Food and Beverage Automotive 52

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Event Industry News

FEBRUARY 23, 2023

Melbourne Convention and Exhibition Centre (MCEC) hosted over 3,000 people ready to connect and do business last week at the 2023 Asia Pacific Incentive and Meetings Event (AIME). AIME brings the business events industry together, connecting event planners with exhibitors, building knowledge and inspiring events of the future.

Trade Shows 57

Trade Shows Meetings 2023 Events 57

PCMA Convene

APRIL 19, 2021

Sean Wargo, AVIXA’S senior director of market intelligence, says of events: “We need to move away from this idea that there’s this calendared moment … it doesn’t make any sense. Sean Wargo joined the nonprofit organization as senior director of market intelligence just as it was in the process of rebranding. “But

Trade Shows 98

Trade Shows Fashion Hospitality Education 98

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Give Your Meeting Audience a Pleasant Surprise.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 106

Meetings Trade Shows Education Travel 106

Event Industry News

OCTOBER 20, 2021

Acknowledge that you are offering tremendous marketing value to your exhibitors. Best practices when managing exhibitors in a trade show. Use the Eventscase platform to integrate the exhibitors’ product with the 1-2-1 meeting scheduler since this would make booking online meetings with exhibitors more intuitive.

Trade Shows 57

Trade Shows Sponsorships Management Marketing 57

EventMB

JUNE 2, 2023

Skift Take: Building a brand by thinking like a marketer is the key to creating a successful trade show exhibit experience that achieves business goals. Skift Meetings Studio Team Read the Complete Story On Skift Meetings

Trade Shows 143

Trade Shows Marketing Meetings 143

Event Leadership Institute

DECEMBER 16, 2019

Of all the elements of a trade show strategy, booth design can be the most challenging. Booths are a marketing form factor, so the copy and graphics have to be on message. And the booth has to deliver qualified leads, so it needs to execute on the marketing and sales strategy of the company. Course Domains: I: Marketing.

Trade Shows 78

Trade Shows 2020 Marketing Management 78

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter?

2024 52

2024 Marketing Trade Shows Sponsorships 52

Plan Your Meetings

OCTOBER 1, 2018

We settled on two events that charged no registration fee for attendees, thinking we’d save much of our meagre marketing budget by walking the trade show floor and handing out literature about our company. RELATED STORY: 8 top tips: Land quality leads at trade shows. Some were veteran suitcasers.

Trade Shows 72

Trade Shows Advertising Fashion Hotels 72

EventMB

SEPTEMBER 1, 2016

Digital Marketing Director, a2z. Blending digital networking with face to face meetings can deliver extended conversations and strengthened relationships. The post 5 Trade Show Secrets for Networking Success by a2z, Inc. More information about Event Manager Blog’s sponsored posts. Live events have a challenge.

Trade Shows 95

Trade Shows Event Management Marketing Management 95

Socio Events

DECEMBER 17, 2019

That sparked a cross-industry conversation on how to follow up with trade show and corporate event leads. How to Follow Up With Trade Show & Corporate Event Leads: A 3-Step Outreach Sequence. Rinse and repeat through day 24 until you get a response or meeting,” he recommends. CLICK IMAGES TO SEE ORIGINAL POSTS.

Trade Shows 98

Trade Shows Corporate Events Events Meetings 98

CadmiumCD

DECEMBER 29, 2020

We put a page together that makes it easy to review all the pieces of your event puzzle for your 2021 conferences and trade shows. In 2020, conferences and trade shows that used eventScribe for their events got creative with making money and delivering ROI to sponsors. Make sure you have everything you need for success.

Trade Shows 104

Trade Shows Conference 2021 2020 104

Ins'Tent

FEBRUARY 14, 2024

Back to Inflatables Hub Inflatable marketing materials are a new but effective approach to advertising efforts. Inflatable signs are roughly a third of the cost of traditional marketing tools, such as billboards or stationary signage, and even less than other options, like sign spinners or contests.

Advertising 52

Advertising Marketing Trade Shows Sports 52

Event Marketer

APRIL 17, 2024

The busy showfloor can be exhausting, but at the same time gives her so much energy, Taylor says, serving samples and making sure that every aspect of the brand’s largest annual trade show activation runs smoothly. Now, overseeing Oatly’s experiential marketing for the U.S., We all have to work together to do it.

Trade Shows 72

Trade Shows Negotiating Contracts Hotels 72

Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Market Research. Meet the Media.

Trade Shows 95

Trade Shows Transportation Travel Education 95

Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

2024 105

2024 Meetings Hotels Contracts 105

Ins'Tent

JANUARY 13, 2020

Trade shows! . We’ve gathered the top expos in the country from all fields, so get your calendar out and get ready to start planning your trade show calendar. . With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this.

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69