Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. It ain’t necessarily so.

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Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!

Meetings 269

Meetings 2023 2021 Marketing 269

EventMB

JUNE 22, 2022

Once popular for meetings, company retreats, and incentives; the pandemic brought the river cruise industry to a screeching halt. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. They can meet in the main dining room, the main lounge, or the sky deck.

Event Marketing 165

Event Marketing Marketing Meetings Food and Beverage 165

EventMB

OCTOBER 5, 2023

Skift Take: In this video from the Skift Meetings Forum 2023, we hear from senior vice president of convention sales and strategies at New Orleans & Company, Stephanie Turner, and chief commercial officer of the New Orleans Ernest N. New Orleans & Company Read the Complete Story On Skift Meetings

Sustainability 163

Sustainability Meetings 2023 Marketing 163

Event Industry News

OCTOBER 18, 2023

Meet In Wales is set to embrace one of its key markets as it looks to build on its long-standing relationship with US businesses at IMEX America next week. The North American market represents a huge opportunity for the meetings and events industry in Wales and the exhibition will see the destination supported by four […]

Marketing 59

Marketing Meetings Events Management 59

EventMB

AUGUST 6, 2023

Skift Take: Events have increased in popularity as a marketing channel to help businesses engage with their target audiences, create brand awareness, build customer loyalty, and generate leads, according to a recent Bizzabo survey. — Andrea Doyle Read the Complete Story On Skift Meetings

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Marketing Events Meetings Event Marketing 163

MeetingsNet

OCTOBER 13, 2023

markets have seen especially strong occupancy rates driven by group demand, while forward bookings through the end of 2023 are well above last year’s pace. For planners who are booking meetings between now and the end of the year, the task is notably more challenging than what was anticipated less than two months ago. The top 25 U.S.

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Marketing Meetings 2023 Negotiating 59

Event Industry News

MARCH 22, 2024

Based in Bournemouth, Dorset – Bespoke Marketing Solutions, a leading provider of digital marketing services, provide a commitment to empowering brands through a wide range of innovative solutions tailored to meet the evolving needs of the digital landscape. With a focus on […]

Marketing 105

Marketing Meetings Event Marketing Events 105

Conferences that Work

MAY 17, 2021

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? Read on to learn why. appeared first on Conferences That Work. No related posts.

Event Marketing 296

Event Marketing Marketing Conference Events 296

EventMB

MAY 17, 2022

A weeklong event in Buenos Aires acted as the unofficial relaunch of the meetings sector after the pandemic slump. The post Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market by Paula Krizanovic appeared first on [link]. Buenos Aires is gearing up to reclaim its […].

Marketing 131

Marketing Tourism Meetings Events 131

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Conferences that Work

APRIL 11, 2022

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. But what happens when both suppliers and practitioners at meetings attend sessions ?

Meetings 296

Meetings Conference Meeting Design Advertising 296

EventMB

MAY 17, 2022

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. About 2,500 people signed up, including 81 international buyers, of which half set up meetings with Visit BA.

Marketing 119

Marketing Meetings Tourism 2023 119

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. The form header reads: “ Please note: This is not a calendar for conventional meetings. or content marketing services.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 136

2024 Event Marketing Marketing Social Media 136

MeetingsNet

APRIL 22, 2022

Is that an opportunity for meetings? By March, meetings business in most of the top 25 meeting markets in the country beat forecasts, while April is also on pace to notably exceed the forecasts made as recently as early February. Team meetings that have been postponed multiple times will finally take place.

Marketing 82

Marketing Meetings 2025 2019 82

EventMB

JULY 14, 2022

Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive. Miguel Neves Read the Complete Story On Skift Meetings. Skift Take: Event tech has been on a roller coaster ride since the start of the Covid pandemic.

Event Tech 209

Event Tech Tech Marketing Events 209

EventMB

DECEMBER 4, 2023

Miguel Neves Read the Complete Story On Skift Meetings Skift Take: Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections.

Marketing 178

Marketing Sustainability Technology Meetings 178

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Industry News

FEBRUARY 19, 2024

Julius Robinson, Chief Sales & Marketing Officer, U.S. and Canada, Marriott International Non-Traditional Venues: Our teams have received increasing requests for nontraditional venues, outdoor setups and reimagined creative spaces.

2024 104

2024 Meetings Venues Marketing 104

Smart Meetings

OCTOBER 23, 2023

Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

2024 105

2024 Meetings Hotels Contracts 105

MeetingsNet

APRIL 12, 2024

Held this year on Thursday, April 11, Global Meetings Industry Day is “an international day of advocacy showcasing the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences, and conventions bring to people, businesses, and communities,” according to the U.S.

Meetings 103

Meetings Trade Shows Education Travel 103

EventMB

MAY 17, 2022

Buenos Aires is gearing up to reclaim its position as a top destination for meetings, incentives, conferences, and exhibitions – the MICE market – in South America. About 2,500 people signed up, including 81 international buyers, of which half set up meetings with Visit BA.

Marketing 91

Marketing Meetings Tourism 2023 91

Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. The post Top 7 online venue directories to boost your event business marketing appeared first on Planning Pod Blog.

Venues 88

Venues Marketing Fashion Advertising 88

Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. She loved everything about the business. As a female publisher 22 years ago, she was utterly alone.

2024 98

2024 Meetings Tourism Hospitality 98

EventMB

JANUARY 18, 2024

Skift Take: Here’s a look at meeting planning trends that have passed and those that are being embraced with the arrival of a new year. Refugio Garcia Read the Complete Story On Skift Meetings

2024 196

2024 Meetings Meeting Planning Event Ideas 196

Smart Meetings

FEBRUARY 16, 2024

Avoiding wellness washing and incorporating holistic well-being into meetings Wellness is on every planner’s mind these days—with it, come concerns of “wellness washing.” A group of professionals with expertise in wellness—its nuances, scope and impact—gathered for a recent Smart Meetings webinar, “How to Avoid Wellness Washing.”

Meetings 94

Meetings Speakers Sustainability Social Media 94

EventMB

NOVEMBER 11, 2020

Meetings Amplifier by Tambourine is a 360-degree hotel digital marketing solution designed to increase meetings and group RFPs. Meetings Amplifier by Tambourine: What Is It? The post Tambourine Meetings Amplifier [Review] by EventMB Studio Team appeared first on [link].

Meetings 191

Meetings Hotels Marketing Events 191

Smart Meetings

FEBRUARY 16, 2024

At Muir, Autograph Collection , an oceanfront property in Halifax, Canada, planners who are seeking a unique and memorable setting for their event can book meeting spaces with 360-degree water views, or even rent the hotel’s 36-foot private yacht. W Philadelphia , which offers more than 45,000 sq.

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2024 Meetings Travel Hotels 105

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 58

Event Marketing Marketing Social Media Advertising 58

Smart Meetings

MARCH 6, 2024

Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. Read More : Mindful Meetings for the Full Mind Meaning : A key component is feeling connected to something bigger than yourself as an individual.

Meetings 105

Meetings Sustainability 2024 Consulting 105

Smart Meetings

NOVEMBER 1, 2023

And while predictions of a hybrid future don’t seem to reflect our current reality, a shift to virtual for some events can lead to a scramble for personnel who know how to manage the nuances of streaming meetings. Allowing meeting professionals to maintain their productivity and find balance helps the planner and companies reach their goals.

2024 105

2024 Meetings Tourism Sports 105

Smart Meetings

JANUARY 3, 2024

Unique International Destinations for Meetings Small and Large Meetings are something to get excited about. When that meeting is taking place in a sought-after destination, that excitement goes through the roof. of meeting spaces have all been re-designed, and 269 guest rooms and 45 suites have been fully refurbished.

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Meetings Hotels Venues 2021 98

MeetingsNet

NOVEMBER 11, 2021

American Express Meetings & Events used the IMEX America show to present its latest forecast for the meetings and events landscape based on survey results from 500 planners. The full version of the 2022 Global Meetings and Events Forecast can be found here.

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Meetings Marketing 2022 2023 119

Special Events

DECEMBER 28, 2023

How being yourself creates a better marketing strategy

Marketing 59

Marketing Meetings 59

EventMB

NOVEMBER 7, 2022

Skift Take: From an original TV series showcasing their workplace culture to covering commuting costs for new hires, hotels are using innovative strategies to position themselves as employers of choice in the midst of a historically tight labor market. Maria Lenhart Read the Complete Story On Skift Meetings.

Meetings 200

Meetings Hotels Marketing Hospitality 200

EventMB

AUGUST 8, 2023

It’s time to reframe the exhibition experience as a force that can push the marketing flywheel faster. Stova Read the Complete Story On Skift Meetings Find out how the right show floor strategy can help companies connect with new customers, nurture existing ones, and accelerate growth.

Marketing 126

Marketing Meetings Event Tech Tech 126