Event Marketer

FEBRUARY 14, 2022

The kits were also sent to film students at local Utah colleges, furthering Acura’s mission to support up-and-coming creatives. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker. We wanted to bring our own story to Sundance,” Humphrey says.

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Sponsorships 2022 2021 Marketing 109

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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2024 Marketing Entertainment Apparel 118

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. For consumers at the Park City Mountain Resort in Utah, it provided an ultimate view of the FIS World Championships taking place on the slopes while sampling.

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Apparel Education Transportation 2017 134

Event Marketer

FEBRUARY 6, 2023

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com.

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Entertainment Automotive Sponsorships Banking 95