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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

The train car, which was pulled by a vintage delivery truck, converted into a bar and was modeled after High West’s distillery in Utah, which pays homage to the region’s railroad history. The post Five Steal-worthy Ideas for Cold Weather Outdoor Activations appeared first on Event Marketer.

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End of an Era: Oscar Mayer Rebrands the Wienermobile

Event Marketer

cities, supported by a dedicated social media strategy and cause marketing efforts. The post End of an Era: Oscar Mayer Rebrands the Wienermobile appeared first on Event Marketer. The program then made its way to 12 U.S. Time will tell if the new strategy cuts the mustard.

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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

The kits were also sent to film students at local Utah colleges, furthering Acura’s mission to support up-and-coming creatives. The post Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot appeared first on Event Marketer. Items inside included movie passes, snacks and Sundance-themed swag.

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White Claw’s Shore Club Celebrates the Glam and Fashion of the Kentucky Derby

Event Marketer

While its first two iterations were focused on movies in Utah and music in Texas, the Shore Club activation in Louisville spotlighted the unique style that’s so entrenched in the Kentucky Derby’s culture. Partners: G7 Entertainment Marketing; VCCP; Edelman.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

The main event will be in Park City, Utah, as usual. All attendees will need to be vaccinated, and masks will be required for all indoor screenings and events. This event is already getting lots of buzz (which means they are nailing the pre-event marketing.).

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Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Partners: G7 Entertainment Marketing; VCCP. Over 11 days, Jan.