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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. Sustainability is a big component of WinterFest, with Terracycle on-site to help collect snack wrappers, plastic packaging, coffee cups and coffee lids, and hot drinks served in Klean Kanteens instead of single-use cups.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. 19, then a set from DJ Mel DeBarge on Jan.

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12 Imaginative Events from PTC

Bizzabo

They also happen to have a killer event strategy , which we'll analyze and explore in this article. Keep reading to learn how PTC hosts such amazing events and the key takeaways you can use to supercharge your own event marketing efforts. Key Takeaway: LiveWorx is a shining example of strategic, sustainable event growth.