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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

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12 Imaginative Events from PTC

Bizzabo

Learn how the PTC events team implements its winning event strategy through these top 12 conferences, trainings, and experiential marketing initiatives. They also happen to have a killer event strategy , which we'll analyze and explore in this article. The Thing Event. Executive Exchange Utah. Source: PTC.