Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Event Marketer
JANUARY 31, 2024
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Hospitality giant TAO activated a ski-themed, brand-rich activation spanning 23,500 square feet of space at Utah Film Studio. 19, then a set from DJ Mel DeBarge on Jan.
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