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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. To boot, the brand partnered with Hyatt Park City to provide exclusive in-room gifting.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. For consumers at the Park City Mountain Resort in Utah, it provided an ultimate view of the FIS World Championships taking place on the slopes while sampling.

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Back to Business: How Sundance Sponsors Marked the Festival’s Return to Live

Event Marketer

The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Both venues were packed with day-to-night programming and live entertainment. Partners: G7 Entertainment Marketing; VCCP.

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These are the events we’ll be watching (and learning from) in 2022

Expo Pass

The main event will be in Park City, Utah, as usual. All attendees will need to be vaccinated, and masks will be required for all indoor screenings and events. Their event website is already live with pre-event videos , health and safety info front and center, venue and lodging info, and tons of press.

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Fundamental Event Planning Tips: These Never Go Out of Style

Guidebook

“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific event marketing timelines. Ask if it compares with other events they attend.”. Dorian Tomace.

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Is the Party Over?

Smart Meetings

As gatherings in ballrooms and event venues return, we are trying to keep them safe by encouraging distancing and a minimum of physical contact. The University of Utah professor and author of Suddenly Virtual: Making Remote Meetings Work is also director of the Center for Meeting Effectiveness. Allen is a meeting scientist.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Partners: G7 Entertainment Marketing; VCCP.

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