Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

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Planner WIre

DECEMBER 12, 2023

In the ever-evolving world of event marketing, integrating social media is no longer just an option; it’s a necessity. I’ve seen firsthand the transformative power of these platforms in enhancing event engagement and reach. Displaying a live social media feed at the event venue can further encourage participation.

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Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. In other words, get them to take micro-steps first, and they’ll step into your venue. That’s why a word-of-mouth marketing platform like Snöball comes in so handy.

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InGo

MARCH 22, 2022

But should event marketers join? For example, this technology would allow a participant to feel like they’re physically at an event where they can walk around and interact with their environment with haptic gloves or game controllers. Many marketing pros agree that at the very least, we should keep the metaverse on our radar.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Industry News

FEBRUARY 3, 2020

Unique Venues of London, a professional body representing more than 80 of the capital’s heritage and culturally significant event spaces, is entering a partnership with the Event Marketing Association (EMA), the only UK association that exists exclusively for corporate in-house event professionals.

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Momencio

OCTOBER 3, 2023

Event marketing is rapidly evolving due to technological advancements and changes in customer preferences. Event marketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.

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Event Industry News

JULY 25, 2022

The Event Marketing Association has partnered with the IMEX Group to deliver learning, networking and business opportunities for their members. Carina Bauer, CEO of the IMEX Group, adds: “We know that collaboration is key to advancing and driving innovation in our industry.

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SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Event Marketer

DECEMBER 11, 2023

From supporting environmental groups to organizing community cleanups to developing zero-waste dining programs, check out three events branching out with p.r.-worthy The post Green Lights: Three Ways Community Activities Can Bolster Event Marketing Campaigns appeared first on Event Marketer. worthy actions.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, build up hype the old-fashioned way through online marketing.

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SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

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Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard. What’s Next?

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.

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Skiddle

AUGUST 27, 2021

So you’re thinking of starting a marketing campaign? Luckily we have some tips here on how to come up with a brilliant event marketing strategy. When planning your event you need to ask yourself, who am I looking to reach? When planning your event you need to ask yourself, who am I looking to reach?

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GEVME

JULY 4, 2019

Every event planner should know how to market an event venue to make it a success. Corporate event planners are a separate industry segment that seeks out top-notch enterprise venue solutions. . Key reasons to market your event venue. Effective event venue marketing is the answer.

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Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?

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Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. Related reading: 3 Content Marketing Tips for Event Planners. Video is a great tool for marketing events. 5) Get Your Email Marketing Right .

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Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

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Meeting Application

JULY 12, 2018

At the same time, you’d like to see them responsive and engaged, instead of just mindlessly wandering around the venue. Here are top event marketing strategies for increased engagement. A conference has to be advertised just as any product on the market. Great event marketing plan […].

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Picatic by Eventbrite

MAY 20, 2022

The members of Eventbrite’s Music Council, which is composed of artists, promoters, festivals, and venues, knows that in order to fill seats at a concert or music event, you need to reach the […]. The saying “if you build it, they will come” only rings true when they know what you built and where to go.

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Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, build up hype the old-fashioned way through online marketing.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Eventinterface

OCTOBER 18, 2017

If planning an event weren’t enough, you also have to worry about marketing the event. Without the proper and appropriate marketing, your event could suffer the worst fate: poor turnout. Don’t let your great event go to waste. Instead, build up hype the old-fashioned way through online marketing.

Event Marketing 100

Event Marketing Marketing Social Media Fashion 100

Coterie Spark

JUNE 14, 2022

Everyone knows the power of marketing. And it is, of course, a crucial element of successful event and conference planning. . Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. The Planning Stage.

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SmartMeetings

MARCH 23, 2020

Why was Corporate Event Marketing Association (CEMA) created? We have more than 675 active members, who are a unique combination of senior-level event marketers, CMOs, VPs of events, experiential marketers and the suppliers that support them. Title : President and CEO. Organization : CEMAce.

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Event Industry News

JANUARY 9, 2024

Dreamland Margate, on the Kent coast, has become the latest venue to join the Lime Venue Portfolio, representing yet another attraction within the 80+ strong venue group, and further unique choices for organisers.

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SmartMeetings

SEPTEMBER 24, 2019

Freeman, one of the leading brand experience companies in events, released additional insights into its Data Benchmark Study, in which more than 650 brand marketing executives across multiple disciplines were surveyed. Before that can happen, however, event professionals must ask why they are gathering data in the first place.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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Event Industry News

NOVEMBER 4, 2022

Award-winning conference and events venue, 30 Euston Square, announces the appointment of Caterina Jane Alves as its new Head of Sales, Events & Marketing. Caterina, Head of Sales, Events & Marketing comments: “I am thrilled to join the great team at the award-winning 30 Euston Square.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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Event Industry News

MARCH 5, 2024

The Association of Event Venues (AEV) is pleased to announce the appointment of Kate Bell to the position of marketing & admin assistant. Arnold commented: […]

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InGo

APRIL 26, 2022

Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register. Empower speakers, sponsors, and attendees to promote the event. Identify your goals.

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InGo

APRIL 26, 2022

Managing the logistics of a hybrid event can be more daunting than just a virtual or in-person event and you’ll want to adjust your marketing strategy to ensure you reach both audience types and inspire them to register. Empower speakers, sponsors, and attendees to promote the event. Identify your goals.

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Event Marketing Marketing Speakers Advertising 52

Attendease

FEBRUARY 29, 2024

You’re a few months away from what you hope to be a show-stopping event for your association’s members. While you can hardly wait for the day to come, you know there’s still a lot to get done in the meantime—from locking down the perfect venue to developing attention-grabbing marketing materials that drive registrations.

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Planning Pod

SEPTEMBER 1, 2019

Summary: Understand the seven venue marketing strategies that are critical to successfully promoting your venue. Figuring out how to promote an event / function venue can be a challenge. Others sound like they may be specific to a particular kind of function, event or venue. So glad you asked.

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Venues Marketing Social Media Events 76

Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. In particular, software automation has helped organizations better market and manage their events.

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Event Marketing Marketing Social Media Events 62