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Organizing a Pop-up Event: 4 Keys to Success

Eventmobi

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. In this post, we’ll explore the keys to a successful pop-up event: The Right Venue. The Right Venue. Smooth Logistics. Event Technology. Smooth Logistics.

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Love it. Buy it: New eCommerce platform creates retail channel allowing brands in hotels and resorts to become instantly shoppable

Prestige Events Magazine

Launched this month, ‘LiBi’, which stands for ‘Love it, Buy It’, serves to add extra value for hotels, guests and consumer brands by blending rich immersive product experiences with instant retail reality – tapping into the holiday mindset in an environment where guests have the ‘me time’ space to embrace a new shopping occasion.

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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

High-tech vending machines have been a staple in many experiential activations over the years and while most were a pure social media amplification play—tweet with a hashtag within a geofenced area to receive dispensed goods—their touchless nature could solve a few different pain points on the show floor moving forward.

Tech 126
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Analysing audience behaviour at physical events – do you have the tech?

Event Industry News

We can assume this is, in part, due to interaction with any physical product being extremely hard to replicate in a virtual environment – as one of the 5 senses, touch is a key part of the marketing mix for many retail brands, and this is no different across the event industry. Rebecca Pell, Marketing Communications Manager.

Tech 115
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Podcast: Manchester Central’s Shaun Hinds on the future of tech in the venue

Event Industry News

On this week’s podcast, our host, James Dickson, was joined by the CEO of Manchester Central, Shaun Hinds, to discuss the future of sustainability at the tech-advanced venue. The team works with specialists and its existing infrastructure to explore that they, as a venue, can offer their clients. Event Tech. Brand Events.

Tech 40
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Guest Blog: What is Event Tech?

Event Industry News

Conclusion: Your Next Steps with Event Tech. Let’s look at one well-known example that went from strictly physical to embracing digital: the retail industry. With the advent of e-commerce and online shopping, retail went from one channel to omnichannel. Conclusion: Your Next Steps with Event Tech. So, let’s go!

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Corporate Event Themes: 45+ to Choose From

Attendease

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Set up a variety of cult favorite trucks and carts outside your office or event venue. Enforce a formal dress code and host the event at an upscale hotel or venue. What Are Creative Themes for Corporate Events?