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In the Spotlight: How Tech is Mastering Influencer Events

IMG

In recent years, the Tech industry is turning to influencer events to connect brands to culture. Top brands like TikTok, Meta, Google, Apple and Amazon are leaning into these types of events to take the brand to the next level and drive business.

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Understanding The Tech Challenges of Retail Giants

Management Events

With more and more people embracing digital and smart shopping experiences , the retail market is scrambling to adopt new retail technology to remain viable and sustain growth in a rapidly changing landscape. For a more in-depth look at the trends of the retail industry, head over to our Retail Investment 2021 report.

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For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward

Event Marketer

Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. Following is a look at how four brands are leveraging experiential strategies to usher in a retail revival. Three Ways Kendra Scott Masters Retail Events. Dick’s Sporting Goods.

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How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival

Event Marketer

Some good news for a change: Retail store openings are outpacing closures this year. After the pandemic dealt what appeared to be a death blow to brick-and-mortar retail in 2020, the sector is quickly recovering and talk of the “retail apocalypse” is largely in the rearview window.

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The Retail Landscape in 2022: What’s in Store?

Management Events

Retailers from all business environments transformed to accommodate fluctuating customer expectations. The adoption of retail tech has also increased among brands to not only survive but thrive during these uncertain times. As the year comes to a close, what key retail trends are expected in 2022? .

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In-house, SaaS, or API: Choosing the Right Event Tech

Eventtia

In today’s competitive business landscape, event tech has become indispensable for big retail companies looking to drive growth, engage customers, and strengthen brand presence. We can’t ignore the impact of event technology on a retail company’s events strategy.

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Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

Event Marketer

was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. “Are you bringing your dog?”

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