Event Marketer

APRIL 11, 2024

Yep, founders, executives, c-suiters, entrepreneurs and venture capitalists were all in their jammies (provided by Marie Claire ) just a few hours after meeting one another. “In Sunglass Hut sponsored a private shopping experience and panel at its nearby retail location. Do [attendees] continue to meet up again?

Retail 92

Retail Sports Fashion Conference 92

Smart Meetings

JUNE 27, 2023

Smart Meetings chatted with Cheryl M. Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Event Marketer

OCTOBER 20, 2021

18 at the new AREA15 experiential retail and entertainment complex. More Festival Sponsorship Strategies: How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball. Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept.

Sponsorships 98

Sponsorships 2021 Retail Entertainment 98

Event Marketer

MARCH 27, 2023

Pet parents could create custom “trading cards” online and on-site at retail activations. Consumers additionally had the opportunity to meet adoptable pets within their community—but the brand didn’t stop there. We all think our pets are the best in the world—and we’re all right.

Sponsorships 76

Sponsorships Retail Sports Social Media 76

Event Industry News

SEPTEMBER 21, 2018

The sponsorship is an opportunity to showcase Epson’s market leading capabilities in both ProAV and digital textile printing. Richard Quinn creates and prints everything for his independent retail customers using an Epson SureColor SC-F9200 inkjet printer. per cent, an increase of 120 per cent in units sold from 6 years ago.

Fashion 69

Fashion 2018 Technology 2006 69

Endless Events

FEBRUARY 26, 2019

Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives. Check out the epic resources mentioned in this episode: Smart Meetings. They also own ThinkGeek.

Retail 83

Retail Sponsorships Trade Shows Conference 83

Event Marketer

DECEMBER 27, 2021

The sinister-meets-sweet “Night Bites Bakery” experience was activated in three cities, each offering fans a chance to get their “AHS”—and sugar—fix. How Experiential Tactics are Ushering in a Brick-and-Mortar Retail Revival. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.

2021 109

2021 2022 Sports Retail 109

Event Marketer

MARCH 27, 2023

Two Buffalo Bills fans scored Marriott’s grand prize: a stay in a replica hotel room at State Farm Stadium and the chance to meet NFL legends like Jim Kelly. Think: meeting former quarterback and Bills icon Jim Kelly, and chatting with current Bills wide receiver Stefon Diggs. says Constable. Agency: 160over90.

Sports 74

Sports Sponsorships Retail Hotels 74

PCMA Convene

APRIL 6, 2022

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. The Inspired Home Show created an “In Stock” program to help retailers identify suppliers who had products in stock and ready to be shipped.

2022 98

2022 Retail Travel Tourism 98

Event Industry News

OCTOBER 22, 2021

The events themselves were Housing 2021, Autumn Fair, Glee Birmingham, Money 2020 and World Retail Congress Summit. At Housing 2021, speakers were streamed in to the live stage, meanwhile at World Retail Congress Summit key speakers were streamed in. Event sponsorships are the top choice for organisers to monetise events.

Trade Shows 104

Trade Shows Sponsorships Speakers Event Apps 104

PCMA Convene

AUGUST 9, 2020

While in-person events are on pause, The Toy Association hit the play button on a digital market week series to help toy manufacturers connect with specialty and mass retailers who are buying for the upcoming holiday season. Toy Fair Everywhere debuted with 592 brands and 30,000 unique products for 1,627 buyers (retailers) who attended.

Marketing 119

Marketing Trade Shows Retail Advertising 119

Event Marketer

MARCH 27, 2023

His course disciplines include sponsorships, brand management, event facility management, marketing strategy, business ethics, organizational development and, one of his most recent classes, “Experiential Learning for Business.”

Marketing 86

Marketing Sports Hospitality Tourism 86

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Ins'Tent

JUNE 23, 2022

The Health industry used tents for proper screenings and medical treatment during the pandemic, check out these other alternative options that will ensure you make good use of your tents: Events – Tents can be used for company event meetings, parties, training, conferences, and health fairs. Retail Businesses.

Retail 52

Retail Government Sponsorships Transportation 52

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.

2024 48

2024 Retail 2011 2013 48

Eventtia

DECEMBER 4, 2023

For instance, Eventtia serves various clients in luxury, retail, and education. Industry Niche and Scope Eventtia, working with diverse entities, including governmental agencies and global universities, focuses on crafting solutions for the retail industry, particularly consumer and luxury brands.

2024 48

2024 Retail 2011 2013 48

Event Marketer

MAY 17, 2021

Marketing Werks has developed a heat map that pulls data from a variety of trusted sources to help clients, like retail brands, predict store locations and overall geographical areas with the least amount of risk due to COVID-19, and then potentially target them with activations. Because these days we all want to breathe easier.

Tech 126

Tech Food and Beverage Retail Tourism 126

Velvet Chainsaw

MARCH 2, 2018

The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. From our view, most industry mega-shows continue to thrive. Many of these conferences still have high deal-making value.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Expo Pass

OCTOBER 31, 2018

They’re a common occurrence for a lot meeting planners. You’ve overslept and run down to the meeting room in grubby pajamas, wild hair and dried drool on your face. once fire up your smartphone and see you can replace almost all of your critical supplies with trusted retailers. (3 Minute Read). Nightmares. What do you do?

Retail 68

Retail 2019 Technology Tech 68

PCMA Convene

JUNE 28, 2016

Yet the economic and political situation in Brazil is creating challenges for Summer Games sponsors — and teams and athletes today must deal with exorbitant costs in order to stay competitive, so they rely on those sponsorship dollars for support.

Retail 40

Retail Sponsorships Sports Social Media 40

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. LEARN MORE : Top 10 Event Planning Resources For Meeting & Event Planners Fun and Unique Corporate Event Themes Here are 5 unique corporate event themes that will create an extraordinary and unforgettable experience.

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

ePly

MARCH 26, 2024

However, the particulars of each event plan are (or, at least, should be) quite varied, extremely intricate, and specifically tailored to meet the unique, individual needs of the client and the event that they want to bring to life. This might include arranging catering services, admitting retail vendors, and/or bringing in tech specialists.

Event Planning 62

Event Planning Negotiating Events Event Planning Tools 62

ePly

AUGUST 25, 2021

He noted that retail did this very well during the pandemic by leveraging technology to meet their customers where they were. And, if not, you need to adjust accordingly to meet the needs of the customer.”. Step 2: Perform an Audit of Your Current Technology. Printed Materials.

Tech 62

Tech Contracts Technology Retail 62

PCMA Convene

DECEMBER 3, 2018

As costs come down for some of the most exciting digital technologies, Haas says he believes that meetings and events will welcome some of the tools that have matured over the last few years. Retail brands, insurance companies, and banks have been using chatbots for years,” Haas said. Attendees Will Be Able to Get Answers Anytime.

2019 104

2019 Event Tech Tech Insurance 104

Plan Your Meetings

DECEMBER 3, 2018

RELATED STORY: Event website and SEO best practices for meeting pros. The search engine could see “market” and just assume it’s a retail store when in reality the capital markets refer to inter-bank lending and such. The goal is to increase your attendee satisfaction score so you can win more sponsorships. quintillion bytes.

2019 58

2019 Social Media Trade Shows Retail 58

Event Industry News

JULY 18, 2018

UBM is relocating Brand Licensing Europe (BLE) to ExCeL London from 2019 as part of the organiser’s ambitious strategy to evolve the show, attract even more Europeanlicensees, retailers and licensors and improve the customer experience for both visitors and exhibitors.

2019 60

2019 2009 2012 2018 60

Event Industry News

OCTOBER 4, 2018

The board of five shareholding directors forecast the internationalisation of experiential marketing and joined Omnicom in 2008 to accelerate our ability to meet future client need. This ranges from product launches and PR stunts through to road shows, sponsorship activation and conferences.?.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Bizzabo

MAY 8, 2019

Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. In short, they’ve changed the retail landscape forever. Every year the brand hosts TwitchCon, a collection of live stream training, streamer meet and greets, and opportunities to test out the latest and greatest video games.

Conference 54

Conference Retail 2019 Financial 54

Bizzabo

DECEMBER 19, 2018

AlliedPRA creates local destination experiences for meetings, incentives and events that move hearts, minds and businesses forward to deliver unforgettable moments. BCD Meetings & Events. They specialize in multicultural events, sponsorship activation, and mobile tours. Notable clients: HBO, FOX, History, Disney, MATTEL.

2019 78

2019 Sports Entertainment Advertising 78

PCMA Convene

FEBRUARY 2, 2021

The pandemic forced massive innovation for the business events industry after an initial swirl of false starts and stops, event postponements, meeting cancellations, massive layoffs, and upended traditional business models. “I While coronavirus clobbered conferences, conventions, and meetings in 2020, it decimated exhibitions.

2020 111

2020 Events Education Sponsorships 111

Bizzabo

APRIL 21, 2020

In fact, over 4,000 one-on-one meetings were scheduled in 2019 alone! Improve your audience’s perception of your events with activities that allow attendees to easily meet and get to know each other. Have you ever considered event sponsorship? All in all, it's an excellent event for folks in the retail industry.

Entertainment 71

Entertainment Retail Education Sports 71

Event Industry News

APRIL 4, 2019

We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement. million barrels – he meets three of the faces of the distillery and asks them for the one thing they think makes Jameson unique. His mission: find out what makes Jameson…Jameson.

2002 69

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Event Industry News

JULY 6, 2018

This includes event and conference planning and management, exhibit strategy and design, employee training and engagement, sponsorship marketing, creative content and communications, and digital-interactive media. As an agency, our core mission has always been to deliver exceptional results for our client and our people.

Telecommunications 49

Telecommunications Automotive Financial 2010 49

Event Marketer

MARCH 23, 2022

The experience allowed SXSW 2022 festivalgoers to virtually meet and interact with superheroes Static, Hardware and those from “Icon & Rocket” through a multi-level augmented reality activation in which users traveled between “floors” and learned the superheroes’ backstories within DC’s Milestone universe. FOUNDERS HOUSE. VOLKSWAGEN.

2022 125

2022 Entertainment Tech 2001 125

Canadian Special Events

APRIL 6, 2023

The Canadian Event Awards honours and celebrates the best in over 50 categories, from event design and production to marketing and sponsorship. We are thrilled to announce the finalists for the 2023 Canadian Event Awards! The Canadian Event Awards gala guests are encouraged to stay at the brand-new Canopy by Hilton Hotel in trendy Yorkville.

2023 98

2023 Meetings 2022 Tourism 98

Canadian Special Events

APRIL 23, 2017

To maximize revenue, in addition to selling sponsorships and general ticket sales, sell VIP booths at a higher price point with bottle and food service. The Lounge could also be branded and turned into a sponsorship opportunity. Invite retailers to set-up pop-up stores for guests to browse their latest products and merchandise.

Social Media 63

Social Media Food and Beverage Sponsorships 2016 63

EventMB

MAY 22, 2022

Make It Easy to Buy: Implement a Meeting Room. Creating a meeting space in your booth is an awesome way to hold your attendees’ attention and give them the opportunity to speak with you in a private setting. Bonus tip: allow and encourage attendees to make appointments to speak with your team in the meeting room.

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Trade Shows 2022 2017 2018 162