Event Marketer

OCTOBER 31, 2023

Here, we explore the four key facets of the brand’s sponsorship program. From the US Open Archives: How evian Cruised into the US Open with a Floating Tennis Court Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open Fan Engagement: Five Brands That Aced the US Open 1.

Sponsorships 108

Sponsorships Food and Beverage 2023 Sports 108

Eventmobi

OCTOBER 6, 2022

Pop-up events have been around for some time, especially in the retail sector and recently pop-ups have become increasingly popular among restaurants and art galleries. More and more, corporate event and meeting planners are using pop-up events for meetings, product launches, and even hybrid events. The Right Venue.

Food and Beverage 195

Food and Beverage Retail Social Media Sponsorships 195

Attendease

APRIL 9, 2024

For instance, outdoor retailer REI goes for nature-inspired themes like “Reach the Peak” for its employee summits. Food Truck Alley Bring a fun, lighthearted vibe to your next event with food trucks. Give employees food truck coupons or tickets to sample different offerings. What Are Creative Themes for Corporate Events?

Corporate Events 195

Corporate Events Food and Beverage Entertainment Events 195

Smart Meetings

JUNE 27, 2023

Smart Meetings chatted with Cheryl M. Payne, CMP, CMM, strategic partner at INNOV8 Meetings + Events , to get her take on the current marketplace and its impact on meeting planners, and some helpful tips and tricks planners should be looking at when drafting up a contract with a hotel or venue.

Negotiating 92

Negotiating Contracts 2026 Hotels 92

Velvet Chainsaw

MARCH 2, 2018

The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Much like a Macy’s closing in a mall, the retail industry is healthy, but brick and mortar is on the decline. From our view, most industry mega-shows continue to thrive. Many of these conferences still have high deal-making value.

B2B 244

B2B Food and Beverage Trade Shows Education 244

Event Marketer

MAY 17, 2021

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. Predictive analysis will play a key role for experiential programs targeting specific markets or locations.

Tech 129

Tech Food and Beverage Retail Technology 129

Canadian Special Events

APRIL 23, 2017

To maximize revenue, in addition to selling sponsorships and general ticket sales, sell VIP booths at a higher price point with bottle and food service. The Lounge could also be branded and turned into a sponsorship opportunity. Invite retailers to set-up pop-up stores for guests to browse their latest products and merchandise.

Social Media 63

Social Media Food and Beverage Sponsorships 2016 63