Smart Meetings

SEPTEMBER 19, 2023

A new study titled, “ Guiding Principles in Experience Design ,” by Marriott International in partnership with PCMA and CEMA that will be presented at IMEX found six truths that draw on the core behavioral urges that drive human beings and teased out strategies to leverage them to help people process and remember. “We

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Smart Meetings

APRIL 23, 2024

A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. And why do they wait so long to register, anyway? Spoiler alert: It isn’t early bird discounts.

Financial 52

Financial Trade Shows Transportation Hotels 52

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 97

Event Marketing Marketing Trade Shows Social Media 97

Eventmobi

DECEMBER 8, 2022

” – Samantha Nagy, Marketing Strategist, Event Attendee. ” –Olivia Popofsky, Marketing Coordinator, Event Attendee. The post Case Study: Canadian Meetings + Events Expo 2022 Uses the Mobile Event App to Drive Engagement With Exhibitors appeared first on EventMobi. NEED TO AMP UP THE FUN? Interactive Event Maps. .

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Event Apps 2022 Meetings Education 195

Eventmobi

DECEMBER 8, 2022

” – Samantha Nagy, Marketing Strategist, Event Attendee. ” –Olivia Popofsky, Marketing Coordinator, Event Attendee. The post Case Study: Canadian Meetings + Events Expo 2022 Uses the Mobile Event App to Drive Engagement With Exhibitors appeared first on EventMobi. NEED TO AMP UP THE FUN? Interactive Event Maps. .

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Event Apps 2022 Meetings Education 195

Picatic by Eventbrite

NOVEMBER 18, 2021

Whether it’s Back2Bass at Egg LDN Nightclub, a Chinatown food crawl with NY Adventure Club or California Institute of Integral Studies’ virtual talk on mushrooms and consciousness, your fans have an insatiable appetite for events. Advertise your full events calendar for the price of just one ad with multi-event ads. Events are booming.

Marketing 195

Marketing Advertising Events Event Marketing 195

SmartMeetings

JULY 8, 2022

Case Study: CHG Incentive Shift Celebrates Flexibility. Case Study: Orlando’s 3-Day Virtual FAM. Case Study: A Virtual VIP Club. Case Study: An Upscale Family Reunion. Case Study: Cisco IMPACT. Case Study: 2019 IRF Invitational Pumped Up the Wow. Case Study: Inspiring Activists.

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EventMB

OCTOBER 11, 2018

This is a case study from Melissa Del Monte, Senior Marketing Associate, and Priscilla Vidal, Product Marketing Manager, Cvent. More information about Event Manager Blog’s case studies. The post Event Apps: How to Save $30K in Printing [Case Study] by CrowdCompass by Cvent appeared first on [link].

Event Apps 176

Event Apps Marketing Event Management Management 176

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Curiosity: “Lineup for ABC conference is out!”

Marketing 195

Marketing Sponsorships Speakers Events 195

Bizzabo

NOVEMBER 1, 2018

The study spanned 23 countries and thousands of the world’s largest professional events. Every event benefits from having greater gender diversity and balance across its speaker lineup,” said Alon Alroy , Co-Founder & Chief Marketing Officer at Bizzabo. “By In Canada, 32 percent of all speakers were female versus 68 percent male.

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Speakers 2013 2016 2017 201

Picatic by Eventbrite

FEBRUARY 26, 2019

According to a recent MarketingCharts study, 80% of marketing leaders believe events are crucial to their business’s success. But only 60% of marketers say they’re satisfied with their event ROI. The post Integrating Salesforce for a Perfect Marketing-Sales Handoff After an Event appeared first on Eventbrite US Blog.

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Marketing Events Event Tech Tech 231

EventMB

NOVEMBER 15, 2018

This is a case study from Michael Walker, Marketing Manager, Blerter. More information about Event Manager Blog’s case studies. This case study explores how Ironman New Zealand, one of the toughest competitions in the world, improved communications, operations and incident response times for their event.

Event Management 148

Event Management Management Marketing Events 148

Momencio

OCTOBER 6, 2023

In this post, we’ll use a case study to guide you through all the steps needed to optimize your event ROI. How much of the registration for the event can be ascribed to marketing efforts? A Brief Summary of the Case Study Our case study focuses on Tech Innovators Inc., Excellent news! However, first.

Event Planning 52

Event Planning Trade Shows Tech Technology 52

e2m.live

MARCH 2, 2021

Attendees could explore, collect marketing collateral, watch pre-recorded videos and initiate 1:1 conversation with an exhibitor right from a booth. The post Case Study – UAKON 2020 appeared first on e2m.live blog. Some of their major sponsors include Cipla, Sun Pharma, INTAS and a few others. We also made an interactive 2.5D

2020 98

2020 Education Conference Speakers 98

Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Cindy Brewer, Principal connect@leoevents.com 901-766-1836 leoevents.com The post Case Study: LEO Events appeared first on Event Marketer. By seamlessly integrating gamification into the existing infrastructure, AutoZone demonstrated the effectiveness of combining form, function, and fun.

Automotive 52

Automotive 2022 2023 Sustainability 52

Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Jon Mahoney, Head of Sales marketing@bluejeans.com 800-403-9256 bluejeans.com The post Case Study: BlueJeans by Verizon appeared first on Event Marketer. “We plan to use BlueJeans Events and Studio again in the future.”

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2022 2023 2021 Marketing 52

Smart Meetings

MARCH 9, 2022

The study asked 4,000 Americans and Canadians how they felt about tourism in their state and community. Read More : Destinations International Helms Meetings Industry Diversity Study. The number one customer of a DMO [Destination Marketing Organization] is the community and its residents.

Tourism 98

Tourism 2021 Government 2020 98

Stova

JUNE 1, 2023

Villanova also took advantage of Stova's registration, website, and email tools to integrate all of their marketing efforts around the basketball tournament. They encouraged attendees to download the March Madness app on the event website, confirmation emails, and additional marketing emails created by using the Stova platform.

2016 52

2016 2018 Event Apps Technology 52

Stova

JUNE 1, 2023

Villanova also took advantage of Stova's registration, website, and email tools to integrate all of their marketing efforts around the basketball tournament. They encouraged attendees to download the March Madness app on the event website, confirmation emails, and additional marketing emails created by using the Stova platform.

2016 52

2016 2018 Event Apps Technology 52

Gallus Events

JUNE 8, 2017

Crowdfunding is effectively exceptionally robust market research. So we had to test the market. I suppose, with this in mind, we’ve written this case study. If you set it too low you won’t really have a good indication to see if the market is much wider. Our pledge bar a few days before we closed our campaign.

Social Media 191

Social Media Sponsorships Events 2017 191

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s all well and good doing content marketing for events before an event takes place, but what about after?

Marketing 147

Marketing Social Media Event Marketing Events 147

Smart Meetings

APRIL 25, 2024

Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events. How to Keep Virtual Attendees Engaged What’s fun in a virtual conference for marketers? “Do Guess what? People want to go. That is garbage,” he said.

Marketing 52

Marketing 2023 Conference 2021 52

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Evvnt

FEBRUARY 24, 2022

They create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations around the world. The post Case Study – Informa Netherlands appeared first on Evvnt.

Marketing 40

Marketing Education Events Conference 40

Eventmobi

NOVEMBER 22, 2018

The post Case Study: Planners and Attendees Win at Gamification During MICE Club LIVE appeared first on EventMobi. Attendee Learning : To encourage attendees to explore as many areas of the event as possible, gamification challenges were created to direct foot traffic to certain locations. Want to learn more about gamification?

Event Apps 150

Event Apps Tourism Tech Event Tech 150

Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Jon Mahoney Head of Sales marketing@bluejeans.com 800-403-9256 bluejeans.com The post Virtual Platforms Index 2023: BlueJeans by Verizon Case Study appeared first on Event Marketer. “We plan to use BlueJeans Events and Studio again in the future.”

2023 52

2023 2022 2021 Marketing 52

Event Marketer

JUNE 21, 2023

CONTACT INFORMATION: Cindy Brewer, Principal connect@leoevents.com 901-766-1836 leoevents.com The post Virtual Platforms Index 2023: LEO Events Case Study appeared first on Event Marketer.

2023 52

2023 Automotive 2022 Sustainability 52

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Lessons Learned. Hybrid is Hard.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

Exhibitor Magazine

OCTOBER 24, 2021

NEW YORK, NEW YORK - According to The Ladders Quarterly Remote Work Report, if you're looking for a high-paying remote marketing job, you've never ha.

Marketing 69

Marketing 69

Event Industry News

APRIL 8, 2022

Today (7 th April 2022) the Events Industry Council (EIC), the global voice of the business events industry, has launched the data collection phase of its landmark Economic Significance Study , in collaboration with Oxford Economics. Survey respondents will receive 1 CE towards their CMP or CMP-HC application or recertification requirements.

2021 59

2021 2022 Tourism Global Events 59

The Castle Group

APRIL 5, 2022

When I enrolled in my first college, Valley Forge Military Academy, my plan was to “buy time” and allow myself the opportunity to really contemplate what I wanted to study, while challenging myself physically and mentally. Under the advice of my parents, I selected Marketing Communications as my major. Photo by @Firmbee on Unsplash.

Education 104

Education Marketing 104

MeetingsNet

MARCH 31, 2023

According to the 2023 Speaking Industry Benchmark Report, being released by AAE Speakers Bureau on April 3, the topics event strategists are prioritizing the most in 2023 are: • Diversity, equity, and inclusion (56 percent) • Leadership and motivation (56 percent) • Mental health and mindset (44 percent) • Future of work (30 percent) • Corporate culture (..)

Speakers 98

Speakers 2023 Social Media Travel 98

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Prestige Events Magazine

APRIL 8, 2022

The Events Industry Council (EIC), the global voice of the business events industry, has launched the data collection phase of its landmark Economic Significance Study , in collaboration with Oxford Economics. Survey respondents will receive 1 CE towards their CMP or CMP-HC application or recertification requirements.

2021 52

2021 2022 Tourism Global Events 52

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Eventbrite UK

NOVEMBER 29, 2021

Whether it’s Back2Bass at Egg LDN Nightclub, a Chinatown food crawl with NY Adventure Club or California Institute of Integral Studies’ virtual talk on mushrooms and consciousness, your fans have an insatiable appetite for events. The post Boost Your Marketing, Not Your Budget appeared first on Eventbrite UK. This is […].

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Marketing Advertising Events 78

Event Marketer

DECEMBER 14, 2021

Click Below for Q&As and Case Studies of Excellence: The post Fab 50: Q&As and Case Studies of Excellence appeared first on Event Marketer. Let’s toast to a bright future as we look at insider perspectives from some of the industry’s leading builders.

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Event Marketing Marketing Events 52