Event Marketer

MARCH 27, 2024

So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives. So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives.

Sponsorships 87

Sponsorships Hospitality Sports Financial 87

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 77

Sports Sponsorships 2023 Social Media 77

Gallus Events

JUNE 8, 2017

Crowdfunding is effectively exceptionally robust market research. So we had to test the market. I suppose, with this in mind, we’ve written this case study. If you set it too low you won’t really have a good indication to see if the market is much wider. Our pledge bar a few days before we closed our campaign.

Social Media 191

Social Media Sponsorships Events 2017 191

Smart Meetings

MARCH 4, 2019

There’s more than meets the eye when it comes to convention sponsorship. Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. These three strategies to get the most out of a sponsor partnership: 1.

Sponsorships 85

Sponsorships 2019 Advertising Social Media 85

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? For more detailed information, check out our Ultimate Guide to Event Sponsorship in 2022.

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

2024 52

2024 Marketing Trade Shows Sponsorships 52

ePly

MARCH 26, 2024

Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship. In this guide, we’ll cover exactly what you need to do to be confident in your organization’s ability to secure sponsorships and host a successful event.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

BizBash

MAY 30, 2017

Brand experiences—from trade shows and sponsorships to virtual- or augmented-reality experiences and pop-ups—are an essential part of the marketing mix.

Trade Shows 143

Trade Shows Sponsorships Marketing Events 143

Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Keep reading to learn: What event sponsorships are and why they're so valuable. What a great event sponsorship package looks like. What Are Event Sponsorships? Why Event Sponsorships Are Valuable.

Sponsorships 50

Sponsorships 2019 Events Conference 50

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

Marketing 62

Marketing Trade Shows Social Media Sponsorships 62

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

Insurance 82

Insurance Sponsorships Social Media Financial 82

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

Sponsorships 273

Sponsorships Education Banking Social Media 273

PCMA Convene

JUNE 6, 2017

Freeman uses an umbrella term — brand experiences — to cover everything from “events, trade shows, sponsorships, virtual and hybrid events, and exhibits, to permanent installations, virtual or augmented reality experiences, and cutting-edge pop-ups.” Marketers are slow to embrace technology. ” . .”

Trade Shows 64

Trade Shows Advertising Sponsorships 2017 64

SmartMeetings

MARCH 24, 2017

They want something that doesn’t only appease a marketing team. Well, event sponsorship is one creative solution. Over the past two decades, event sponsorship has been the fastest growing form of marketing in the United States. What is causing sponsorship growth? Effective marketing MUST cater to a niche.

Sponsorships 41

Sponsorships Advertising 2016 2017 41

Smart Meetings

OCTOBER 27, 2023

Now, she serves as NVTC’s vice president of events and sponsorships. She studied for the exam on her own but urges future candidates to look to the valuable learning and collaboration opportunities of study groups. As future CMPs study for the exam, Horan says, “Don’t get overwhelmed with the amount of information.

Sports 93

Sports Sponsorships Transportation Speakers 93

Skiddle

JUNE 30, 2023

According to a study carried out by international professional services firm PricewaterhouseCoopers – PwC – revenue will grow by 7.4% Elsewhere, PwC predicts that the UK live music market will generate £1.63bn in 2023, compared to the £1.54bn from 2019. per year until 2027. Photo: Sascha Hormel / Pexels.com PwC said that the 7.4%

2027 52

2027 2023 Sponsorships 2019 52

Event Marketer

FEBRUARY 27, 2024

And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Read the full case study here. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Like a good neighbor.

2024 108

2024 Sponsorships Sports Retail 108

PCMA Convene

AUGUST 9, 2020

On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. Due to COVID-19, we found ourselves in the position to bring that digital offering forward now.”.

Marketing 120

Marketing Trade Shows Retail Advertising 120

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. At the same time, you have marketing- or financial-focused team members who are winding down the face-to-face event and trying to ramp up the virtual version. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

CadmiumCD

MAY 13, 2024

With a focus on the full field of microscopy, from biological to materials applications, the society provides a home for microscopists in all fields of study. While the society started in the field of electron microscopy, it has since evolved to include microscopists in all fields of study. Visit: [link] About Virtual, Inc.

Event Tech 52

Event Tech Event Technology Technology Tech 52

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. In fact, 9 out of 10 marketers use data collected from their events to inform other marketing strategies and make tactical decisions.

Event Apps 52

Event Apps Sponsorships Event Marketing Marketing 52

Eventmobi

JULY 27, 2022

In the months leading up to the show, our team gave them advice about their virtual presence and marketing materials. Based on strong registration, exhibit, and sponsorship revenue and solid virtual leads for exhibitors, we’re allocating more resources to support revenue partner success and expanding our menu of sponsorship options.

Education 195

Education Sponsorships Conference Contracts 195

The MICE

SEPTEMBER 15, 2022

Esports is growing rapidly and attracting the attention of big brands to its tournaments, livestreams and athlete sponsorships. Numbers-wise, gaming is worth around 160 billion USD on the global market, and esports is around 1.4 And so the publishers have the greatest power in the market. billion globally.

Sports 52

Sports Entertainment Advertising Technology 52

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. If you want to showcase real-world successes, invite speakers from healthcare organizations to deliver case study presentations.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. According to a study from Salesforce, “ 84% of consumers say being treated like a person, not a number, is very important to winning their business.” Making your brand stand out. The best membership experiences are: Personal.

Social Media 195

Social Media Event Apps Events Management 195

Velvet Chainsaw

SEPTEMBER 29, 2016

Over the past couple of years, we’ve studied dozens of priority-point models to formulate best practices for progressive expos. Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., one point for every $5K in integrated marketing spend).

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Event Planning 133

Event Planning Government Event Management 2014 133

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

Sponsorships 52

Sponsorships Social Media 2028 2022 52

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. Sponsors can help with providing resources, marketing the event as well as help with overall participation of the event. Securing the right sponsor takes a mix of marketing strategy, relationship building and creative thinking. Stop right there.

Sponsorships 40

Sponsorships Social Media Marketing Events 40

Event Rebels

OCTOBER 27, 2020

Link to: Videos Live meetings, demos Sign-up forms, e-marketing subscriptions, applications Giveaways, promotional items/sales Blogs Upload: E-books, magazines, newsletters Whitepapers, case studies Flyers, brochures, catalogs Photos. Virtual tote bag items are a great sponsorship perk or add-on purchase opportunity.

Trade Shows 69

Trade Shows Sponsorships Meetings Marketing 69

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. So here are 13 easy-to-implement steps for how to find sponsors, how to ask for sponsorships and how to create long-lasting relationships with your sponsors. Craft a Unique Selling Proposition.

Sponsorships 128

Sponsorships Social Media Negotiating Marketing 128

Attendease

DECEMBER 23, 2019

That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. Consider offering sponsorship packages to cover the cost of the party so you can provide the fun without spending extra. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

Eventbase

JUNE 27, 2019

Experiential marketing. But is experiential marketing a worthy investment for your event? More than two thirds of B2B marketers are anticipating a rise in experiential budgets this year. Experiential marketing is also more likely to meet the expectations of attendees who increasingly favor experiences over material things.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Certain

APRIL 6, 2018

Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best practices and insights on meeting the expectations of today’s empowered customers. Director, Product Marketing, Certain.

Sponsorships 30

Sponsorships 2018 B2B Social Media 30

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

GEVME

JANUARY 26, 2021

In fact, some studies have shown that 98% of people attending hybrid events never plan to attend the event live initially, because they are unsure of how it works and its benefits. . Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . One is the increased reach.

Sponsorships 218

Sponsorships Travel Events Risk Management 218