Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Marketing Marketing 2019 Social Media 55

Event Marketer

MARCH 11, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference. NBC MARKETERS ARE HONORING 25 YEARS OF ‘SVU’: THESE ARE THEIR STORIES Superfans of “Law & Order: Special Victims Unit”—we have a Code Blue.

Insurance 79

Insurance Sponsorships Social Media Financial 79

Nunify

MAY 9, 2023

As per a study conducted by Freeman & Event Marketer 98% of of marketers use data to secure budget And when it comes to marketing channels, event marketing is highly coveted. Effective event data tracking, reporting, and analysis is the backbone of a successful event marketing strategy.

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Event Apps Sponsorships Event Marketing Marketing 52

Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Sponsorships 2019 Events Conference 50

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

Marketing 62

Marketing Trade Shows Social Media Sponsorships 62

Attendease

DECEMBER 13, 2023

Once logistics are set, start promoting your event. Early and enthusiastic marketing gets attendees excited to register right away. Thoughtful healthcare event planning ahead of time prevents headaches later on. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Eventmobi

SEPTEMBER 29, 2022

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Sponsorships Education Banking Social Media 273

SmartMeetings

MARCH 24, 2017

They want something that doesn’t only appease a marketing team. Well, event sponsorship is one creative solution. Over the past two decades, event sponsorship has been the fastest growing form of marketing in the United States. What is causing sponsorship growth? billion in spending from $60.1

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Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Event Planning Government Event Management 2014 133

Event Marketer

FEBRUARY 27, 2024

And the brand’s sponsorship of the 3-Point Shootout triggered a donation from State Farm to the NBA Foundation with every shot sunk. Read the full case study here. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Like a good neighbor.

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2024 Sponsorships Sports Retail 104

Attendease

DECEMBER 23, 2019

Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.

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2020 Event Apps Social Media Travel 243

Socio Events

OCTOBER 13, 2022

From identifying an ideal sponsor to securing their support, you’ll learn all there is to know about putting together a creative sponsorship proposal for your upcoming event. Event sponsorship 101. Before jumping into the details of researching and securing sponsorships, let’s take a step back and review the basics.

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Sponsorships Social Media 2028 2022 52

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Planning Pod

JANUARY 25, 2017

If you’ve been in business long enough (and especially in marketing), you have been pitched to sponsor an event. So here are 13 easy-to-implement steps for how to find sponsors, how to ask for sponsorships and how to create long-lasting relationships with your sponsors. Build a professional brand image for your event.

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Sponsorships Social Media Negotiating Marketing 128

Nuila Events LLC

AUGUST 17, 2015

Photo Credit To: www.licensing.org/events/sponsorship/. No!” – you need to quit pretending and call Nuila Events, LLC. Now, if you’ve held an event before, you probably know how important a role sponsors play in event success. When you ask for sponsorship, don’t be surprised if things don’t go your way at first.

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Sponsorships Social Media Marketing Events 40

GEVME

FEBRUARY 20, 2022

As a result, hybrid events are able to generate greater sponsorships – a bonus for event organisers. With challenges being faced around in-person networking and engagement, hybrid events are bridging the gap between event organisers and attendees brought about by the new normal.

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Speakers Sponsorships Trade Shows Events 156

Eventbase

JUNE 27, 2019

Experiential marketing. Now we’ve seen what SXSW 2019 had to offer – including the unforgettable Bleed for the Throne – and it’s clear that creating great event experiences will continue to dominate the conversation for some time to come. But is experiential marketing a worthy investment for your event? We think so.

Marketing 40

Marketing Sponsorships 2019 Event Apps 40

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” .

Automotive 101

Automotive 2022 2020 Sponsorships 101

GEVME

MAY 1, 2021

Since the pandemic, virtual events increased by ~1000%. The global virtual events market size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% People are also more interested in virtual events. These events help the audience have a more immersive event experience. from 2020 to 2027.

Event Technology 156

Event Technology Technology 2027 2020 156

Certain

APRIL 6, 2018

Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer Experience 2018 will bring together thousands of marketing, commerce, sales and customer service professionals to share best practices and insights on meeting the expectations of today’s empowered customers. Director, Product Marketing, Certain.

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Sponsorships 2018 B2B Social Media 30

Socio Events

JUNE 14, 2021

Take a deep dive into NSA’s hybrid event journey through our exclusive case study. We also cover five real-world hybrid events in this article. The Benefits of Running Hybrid Events. The virtual component leads to higher attendance which equates to higher ticket sales and increased event ROI. Access it here.

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Sponsorships 2020 Speakers Events 98

EncoreAPAC

NOVEMBER 24, 2022

To ensure attendees value their time in the same room, you should use every tool available to help deepen that connection and spark more conversations at every opportunity. Digital enhancements and event marketing tools can ensure the event is fun, insightful, convenient and accessible. Virtual Sponsorship.

Technology 75

Technology Social Media Sponsorships Corporate Events 75

SpotMe Blog

AUGUST 25, 2022

Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Global events where a lot of attendees can’t attend the event in person or live. Hybrid event platform.

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Event Planning Speakers Event Apps Venues 246

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. According to a recent study from the Physical Activity Council, tennis play is up by 22 percent in the U.S. The kit is available for delivery throughout the tournament across 40 key markets, including one-hour delivery in Chicago, New York City and Miami.

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2021 Food and Beverage Sports Hotels 126

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly.

Social Media 149

Social Media Wireless Events Advertising 149

Event Marketer

MARCH 11, 2024

The 38 th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Stay tuned for the full case study.)

2024 96

2024 Fashion Entertainment Social Media 96

Eventsforce

JULY 21, 2021

As lockdowns restrictions ease and borders open again, hybrid events will become critical for event planners across the globe. In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022. Many planners offer sponsorship packages.

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Sponsorships Events Trade Shows Tech 106

Hubilo Blog

APRIL 7, 2020

However, not everyone can work around with only what Zoom has to offer, especially conferences & events. This made us study about, what are the best alternatives to Zoom for virtual conferences ? What about audience engagement before, during & after the event? Sponsors seek some kind of value against their sponsorships.

Conference 57

Conference Sponsorships 2011 Speakers 57

Event Marketer

MAY 16, 2022

Following the Final Four, from April 28-29, the Pizza Hut Struggle Bus offered college students in Athens, GA, a tasty study break during exam week. The post Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour appeared first on Event Marketer. Pizza Hut (@pizzahut) April 2, 2022.

2022 89

2022 Entertainment Event Marketing Meetings 89

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Attendees will get to express themselves and their posts will generate publicity to strengthen your event’s presence. User-created content that drives your event seen publicly.

Social Media 120

Social Media Wireless Events Advertising 120

Eventsforce

NOVEMBER 16, 2021

Putting together the perfect events team is a challenge at the best of times. In fact, a recent industry research study from Eventsforce shows that nearly 50% of organizers say staffing is one of the biggest issues they have to deal with when planning hybrid events – which is quite concerning.

Social Media 97

Social Media Sponsorships Tech Events 97

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 84

Sports Hospitality Social Media Sponsorships 84

Eventscase Blog

SEPTEMBER 29, 2022

Just a reminder that registration for the fourth and last ‘What’s Up’ event of the year is now open. After studying the previous design of the Digital Venue, we realised that there were two clearly-differentiated groups in terms of its navigation. Renewed sponsorships. New navigation on the Digital Venue.

2022 52

2022 Sponsorships Tourism Sustainability 52

Hubilo Blog

JUNE 23, 2021

Virtual is the new reality for project kickoffs, annual board meetings, marketing summits, team huddles, and so many other use cases that have become normalized in global business culture in our digitally transformed world. “We Read More: 5 Reasons Virtual Events Will Become More Relevant in the Coming Years. I can compare it to books.

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2027 B2B Sports 2016 70

Hubilo Blog

JANUARY 7, 2020

In case of an insufficient client budget, you can also target more sponsorship opportunities. Event sponsorship can help you balance the requirements. Event lead times are becoming shorter by the day. Furthermore, event planners can also utilize event automation tools in order to speed up certain event planning tasks.

Social Media 59

Social Media Sponsorships Event Apps Venues 59

Bizzabo

MARCH 12, 2020

Keep reading to learn how The Journal produces such highly anticipated conferences and other event types for its audience, as well as how it handles event branding and B2B event marketing. A few summers ago, The Wall Street Journal partnered with The MAG for this tasty experiential marketing campaign.

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Negotiating 2020 Tech Conference 62