Wed.Jun 05, 2024

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Know Thy Customer

Velvet Chainsaw

Focus by Jared Cherup I’ve been a big fan of Customer Centricity , a book written by Wharton’s Peter Fader for quite some time. Fader advocates that “in the world of customer centricity, there are good customers … and then there is pretty much everybody else.” He recommends focusing and investing in retaining the former, while not ignoring the latter.

B2B 222
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6 Best Retention Strategies for Membership Groups

Attendease

Professional associations, non-profits, and online interest-based groups all have one thing in common: the need to retain and renew their member base. The soaring popularity of online communities—through digital platforms like Meta, Slack, Discord, and others—has led to an overall change in membership retention strategies. Plus, in an inflationary economic climate, how do you encourage membership renewals when people are cutting their spending?

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What’s New in Canada

EventMB

Skift Take: The Expanded BMO Centre is opening today in Calgary, and there are plenty more new offerings across Canada.

Meetings 168
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Best Father-Daughter Wedding Songs Chosen by Toronto top Wedding DJ’s

EventSource

Weddings are full of emotional moments. Among one of the most touching is the father-daughter dance – a moment that captures a father’s lifelong devotion toward nurturing and raising an amazing daughter, and now, bride. Of course, one key ingredient to help make this moment truly unforgettable is the perfect song selection! From timeless classics to modern hits, country tearjerkers to playful singalongs, we’ve rounded up the recos from Toronto’s top wedding DJs , offering

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Farnborough International partners with Iventis: Pioneering the future of event and venue spaces with groundbreaking planning technology

Event Industry News

Iventis, a leader in innovative event and venue planning software, is thrilled to announce a strategic partnership with Farnborough International Ltd (FIL), organisers of the world-renowned Farnborough International Airshow, and a year-round events and venue operator.

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Steve Bailen joins MGME as Client Development Director

Event Industry News

MGME is pleased to announce the appointment of Steve Bailen as Client Development Director. With over 25 years of expertise in brand experience, client service, and event management, Steve brings a wealth of knowledge to his new role.

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Bespoke Hotels announces exciting updates on the opening of Hotel Gotham Newcastle

Prestige Events Magazine

Bespoke Hotels , the UK’s largest independent hotel group, is delighted to share further information on the highly anticipated opening of Hotel Gotham Newcastle – planned for autumn 2024. Hotel Gotham Newcastle aims to redefine hospitality by blending history with contemporary elegance in The Old Fire Station. Opening in late 2024, the Fire Station side will feature 60 thoughtfully designed bedrooms for a luxurious and unique stay.

Hotels 59
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GREENING THE GREENFIELDS – How festival goers can be part of the solution

Event Industry News

As the summer festival season gets into full swing (the sun was recently spotted in the UK sky), A Greener Future (AGF), the not-for-profit company dedicated to making the live event sector sustainable, shares top tips on how we, as festival-goers, can positively impact the events we attend.

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Sustainability Simplified Announce New Client Wins

Prestige Events Magazine

Event Sustainability Consultancy Working with More Events, Agencies and Brands Sustainability Simplified has announced a new raft of client wins, following on from the consultancy’s successful launch in January. The business is now working with Set Creative, Spiro, Ecoform, and Good Festival. The agency has also expanded its work with Westfield Rise, as well as successfully setting up an in-house team within Nteractive.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Verve, the leading events and brand experience agency, has been certified B Corp

Event Industry News

Verve, a trailblazing leader in the events and brand experience industry, is thrilled to announce its official certification as a B Corporation (B Corp). This certification underscores Verve’s commitment to meet the high standards of social and environmental performance, transparency, and accountability.

Events 62
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Why Email and SMS Still Matters in Selling Your Event

Event Smart

Promoting an event is one of the challenges event planners face in marketing events. With so many platforms and tools available, it’s easy to forget about the methods that always deliver results. Imagine your event struggling to gain customers’ attention, leading to low attendance and missed opportunities.

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Big Art and Banners

Event Industry News

Big Art and Banners is a leading banner printing and large format printing company operating across the UK. We specialise in PVC, mesh and fabric banners, large scale building wraps as well as poster printing, flag printing, exhibition display solutions, board printing on Foamex, Correx and aluminium and vinyl graphics for floors, windows and walls.

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Event Agencies Ashfield and WRG Join Forces

MeetingsNet

The new agency, Emota, comes together under parent company Inizio Engage to serve the healthcare industry and global brands. Sister companies Ashfield Event Experiences and WRG have merged and rebranded as Emota. Ashfield, largely focused on event experiences for healthcare meetings, and WRG, which offers strategic and creative capabilities for event experiences, congresses, and exhibitions, are each part of London-based Inizio Engage.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Sustainability Simplified announce new client wins 

Event Industry News

Sustainability Simplified has announced a new raft of client wins, following on from the consultancy’s successful launch in January. The business is now working with Set Creative, Spiro, Ecoform, and Good Festival. The agency has also expanded its work with Westfield Rise, as well as successfully setting up an in-house team within Nteractive.

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Episode #9: Cross-Selling Without Turning Clients Away

The Planner's Lounge

Apple Podcasts Spotify RSS Feed Show Notes Overview of cross-selling and its benefits in the wedding planning industry. Contrast between cross-selling and upselling, emphasizing the broadening of services with cross-selling. Segment 1: Understanding Cross-Selling Explanation of how cross-selling involves recommending complementary services that enhance the primary service.

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Yorkshire Agricultural Society – Spotlight on Venues with Exceptional Outdoor Space

Event Industry News

Home to the UK’s premier agricultural show, the Great Yorkshire Show, the 250-acre Great Yorkshire Showground in Harrogate is set in stunning Yorkshire countryside just outside the beautiful spa town of Harrogate.

Venues 62
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SailGP Celebrates Success in Immersive Style

Special Events

A celebration event utilized massive custom projections to recognize this new sport's growth

Sports 59
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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Penguins Events relocates to Central London office

Event Industry News

Penguins Events, a leading events agency specialising in incentive travel and reward and recognition, is excited to announce its relocation to a new office in Central London. Formerly based in Windsor, the company has now moved to its parent group DRPG’s Farringdon office.

Travel 62
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Arlo Change Makers: Craig Smith

Arlo Training & Events Software

Between 1 and 2 in every 100 Australians have a diagnosis of autism. However, the number of Autistic people living in Australia is likely to be substantially higher. There is not one universally accepted definition of autism that captures everyone’s experience. Autism is a lifelong neurodevelopmental difference. Autistic people are all individuals and their experiences of day to day life will all be different.

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Encore Event Technologies sets a new benchmark with a personalised incentive for Asian Paints India resellers across Australia and New Zealand

Event Industry News

An action-packed international incentive experience for 700 Asian Paints India resellers has set new precedent for personalised events.

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Ras Al Khaimah Economic Zone Signs Memorandum of Understanding with the Indian Chamber of Commerce

Exhibitor Magazine

RAS AL KHAIMAH - Ras Al Khaimah Economic Zone (RAKEZ) signed a Memorandum of Understanding (MoU) with the Indian Chamber of Commerce (ICC) to enhance.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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GoGather announces expansion of employee base into EMEA Region 

Event Industry News

GoGather, a corporate event planning company, has brought on new team members based in the EMEA region to assist with client work within the area. The new division will be supporting GoGather’s current operations in the region and assisting with client business growth through events.

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New and Renovated: Meetings in International Cities

Smart Meetings

Grand openings and major renovations refresh meeting space in famous international cities All across the world, in some of the most sought-after international cities, come new and renovated hotels and meeting spaces, leaving the stage set for outstanding gatherings, wherever your attendees may be traveling from to get there. If you’re planning an international meeting, these new and renovated venues are calling your name.

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Ashfield Event Experiences and WRG combine to create the new global experiential agency, Emota

Event Industry News

Inizio Engage announces the launch of its new global experiential agency, Emota, merging Ashfield Event Experiences (AEE) and WRG to create a global powerhouse. The newly formed agency will leverage the rich heritage and experience of the two companies to provide a single source, full portfolio of services and capabilities serving the healthcare industry and global brands.