PCMA Convene

JUNE 6, 2017

Freeman uses an umbrella term — brand experiences — to cover everything from “events, trade shows, sponsorships, virtual and hybrid events, and exhibits, to permanent installations, virtual or augmented reality experiences, and cutting-edge pop-ups.” Marketers are slow to embrace technology. ” . .”

Trade Shows 63

Trade Shows Advertising Sponsorships 2017 63

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Innovative Healthcare Event Formats Healthcare events don’t have to follow the standard conference or trade show formats.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. One of our clients recently pivoted their large trade show, very quickly, to a virtual meeting — in two weeks. Sponsors and exhibitors are finding letting go of their long-term behaviors challenging. Those teams are at a capacity deficiency.

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Velvet Chainsaw

SEPTEMBER 29, 2016

Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo and their system has been in place for quite a while. Over the past couple of years, we’ve studied dozens of priority-point models to formulate best practices for progressive expos. Partnership.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150

Eventmobi

JULY 27, 2022

Greg Blazen, CEO, Trade Association. Simultaneous live hybrid conference and trade show. In the months leading up to the show, our team gave them advice about their virtual presence and marketing materials. Data showed that effort paying off—for everyone! Event Type. Event Goals. Event Type.

Education 195

Education Sponsorships Conference Contracts 195

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Event Planning 133

Event Planning Government Event Management 2014 133

GEVME

FEBRUARY 20, 2022

As a result, hybrid events are able to generate greater sponsorships – a bonus for event organisers. To make these events immersive, event marketers are constantly using technology and creativity. Engaging content such as presentations, videos, case studies to guides can help you take your hybrid event to the next level.

Speakers 156

Speakers Sponsorships Trade Shows Events 156

Hubilo Blog

JULY 1, 2020

Event professionals and organizers of virtual conferences, summits, trade shows and meetings are rigorously thinking about how to ensure that they are able to host and deliver successful events. You can use all those types of content for your marketing strategies too. Don’t ignore to craft compelling stories for your marketing.

Social Media 52

Social Media Trade Shows Sponsorships Speakers 52

Eventsforce

JULY 21, 2021

In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022. The physical on-site booth can cater to in-person attendees on the trade show floor, while the virtual booth can help them reach out to a wider international audience.

Sponsorships 106

Sponsorships Events Trade Shows Tech 106

Hubilo Blog

MARCH 7, 2022

Key services offered: Start Up Services Meeting & Event Planning Technical Solutions Membership Services Operations Management Compliance & Certification Marketing & Planning Financial Management & Administration PR and Social Media Association Transition. They are known for offering exceptional world-class customer service.

Management 98

Management Financial Government Consulting 98

Socio Events

JULY 11, 2022

After two years of attending virtual events, followed by a few smaller hybrid events, I recently attended my first large-scale in-person experience, at the Experiential Marketing Summit at the MGM Grand Las Vegas. Digitization unlocks new sponsorship opportunities. I must say, it felt amazing to return to meeting face to face.

Sponsorships 52

Sponsorships Event Apps Trade Shows Speakers 52

PCMA Convene

AUGUST 31, 2016

Most trade-show organizers use a priority-points system to help determine the order of booth-space selection for next year’s expo — and that system has usually been in place for quite a while. Over the past couple of years, we’ve studied dozens of priority-points models to formulate best practices for progressive expos.

Airlines 49

Airlines Trade Shows Advertising Sponsorships 49

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Case Study: Nippon Airways. 17 years on, Kemosabe still run all of their European marketing. All Nippon Airways, Japan’s largest 5-Star airline.

Airlines 61

Airlines Social Media Retail Automotive 61

Cvent: Event Marketing

AUGUST 9, 2019

Trade shows, product showcases, and networking events are all opportunities for lead-gathering. Having a solution in place to capture those leads digitally , and being able to quickly integrate the data into your existing CRM tool will power marketing and sales and help you create more successful, profitable events. Networking.

Event Management 37

Event Management Management Trade Shows Event Apps 37

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 83

Marketing Sports Hospitality Tourism 83

SmartMeetings

OCTOBER 20, 2016

Many of these we’ve introduced in response to research, delegate feedback and market trends. CNTV explained how video can be used all year round as part of an event’s marketing campaign of customized content and the trend towards live video. LVCVA developed the trade show booth over the past year in partnership with Inhance Digital.

2016 40

2016 Trade Shows Food and Beverage Technology 40

Core-apps

SEPTEMBER 5, 2017

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 102

Sponsorships Event Apps Trade Shows Events 102

Hubilo Blog

MAY 23, 2020

Most events hosted across the globe have only a finite revenue stream, sponsorship in most cases is the highest contributor to earnings that an event does. The virtual ecosystem is new to most people; especially various brands that sponsored events as part of their event marketing strategy. How to Evaluate Virtual Event Sponsorship?

Sponsorships 111

Sponsorships Social Media Events Speakers 111

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Bizzabo

MARCH 12, 2019

This month we spoke with Maddie Vesey—the events lead at InsightSquared—about scaling a company conference, launching an event roadshow, account-based marketing and Boston. In that time she's worked her way from a supporting marketing role to the head of InsightSquared's event strategy. Sales and marketing alignment.

2017 50

2017 2018 Events 2019 50

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. And so the delivery method was just as important to show that we were actually staying ahead of the game.”.

Marketing 109

Marketing Trade Shows 2021 2020 109

PCMA Convene

JUNE 30, 2016

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

Sponsorships 58

Sponsorships Trade Shows 2015 Education 58

Expo Logic

FEBRUARY 28, 2020

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that! They changed their entire sponsorship approach , bundling booth sales with event app and digital packages that are a winning combination for organizers, exhibitors and sponsors.

Sponsorships 36

Sponsorships Event Apps Trade Shows Events 36

Endless Events

OCTOBER 4, 2022

In marketing, you always need to prove event ROI, especially if you’re accountable to higher-ups or the folks over in accounting. . So, if you spent $25,000 on a trade show that brought in $50,000: $50,000 – $25,000 = $25,000. New accounts (if you do account-based marketing). Sponsorship Revenue. Demos given.

Sponsorships 127

Sponsorships Trade Shows Events Financial 127

Endless Events

JUNE 6, 2018

A recent study done by the International Association of Exhibitions and Events (IAEE) showed that 76% of almost 9,000 participants said networking was a top driver when deciding whether or not to attend a conference or event. There are even options to build sponsorship revenue into it. Don’t worry. You’re not alone.

Conference Networking 89

Conference Networking Conference Event Apps Technology 89

Eventscase Blog

DECEMBER 5, 2023

And yet, each event type plays an important role in a company’s event goal or marketing strategy. Some people move into event management from related areas such as marketing, hospitality, PR or arts administration. It’s easy to get overwhelmed by the many different types of events. Will it be in-person , virtual , or hybrid ?

Financial 52

Financial Sustainability Trade Shows Transportation 52

Endless Events

JUNE 6, 2018

A recent study done by the International Association of Exhibitions and Events (IAEE) showed that 76% of almost 9,000 participants said networking was a top driver when deciding whether or not to attend a conference or event. There are even options to build sponsorship revenue into it. Don’t worry. You’re not alone.

Conference Networking 59

Conference Networking Conference Event Apps Technology 59

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. As a Cannes first-timer, Reddit could have focused on the tactical aspects of its sponsorship experience, dubbed the “Explorers Club,” before tackling anything else.

2023 81

2023 Fashion Advertising Sponsorships 81

SpotMe Blog

MAY 4, 2021

Trade shows. From virtual entertainment to sponsorships, learn how you can make a digital or hybrid conference just as exciting — or more exciting — than its fully in-person counterpart. #1) 5) Build Credibility With Sponsorships. This year it offers its first all-digital show. Influencer Marketing Conference.

2021 130

2021 Conference Social Media Healthcare 130

Endless Events

JUNE 29, 2018

Wipe the Rust off Those Trade Show Tools. This guide goes back to the trade show basics that every event prof needs to be aware of. All these would require a careful study of both your demographics and your event goals, while also taking advantage of the local landscape. And we’re also here to help!

Airlines 83

Airlines Travel Management Trade Shows 83

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Entertainment Advertising 78

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 93% of event marketers plan to invest in virtual events moving forward.

2020 62

2020 Sponsorships Speakers Events 62

Socio Events

DECEMBER 6, 2022

Download the case study. A survey by Event Marketer determined that 83% of surveyed Americans said that they miss attending in-person conferences. But there are consequences to resuming face-to-face events, trade shows, and the like. Changing expectations for in-person events.

2023 52

2023 Trade Shows Event Apps Venues 52

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Summary: Learn about what event management software tools to look for. Enhanced attendee engagement.

Event Management 112

Event Management Management 2019 Social Media 112

Bizzabo

MARCH 19, 2020

Let's take a closer look at each of these reasons: Better Reach: Not everyone in your target market will be able to attend your events due to scheduling conflicts and/or budgetary restrictions. INBOUND is an annual event hosted by HubSpot, a recognized leader in the world of marketing. Source: HawkSEM. Webinar World. Source: ON24.

Event Ideas 81

Event Ideas Social Media 2020 Conference 81

Planning Pod

JULY 25, 2019

Before we take an in-depth look at some of the best event management software on the market today, let’s look at the basics of what event management software is, its benefits and how you would go about choosing from the many options available. Summary: Learn about what event management software tools to look for. Enhanced attendee engagement.

Event Management 60

Event Management Management 2019 Social Media 60