Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Attendease

FEBRUARY 15, 2024

Show how the audience for your event aligns with the sponsor’s target market. List specific, tangible assets the sponsor will receive, like speaking sessions, booth space, logo placement, social media mentions, attendee access, and other brand visibility perks. Describe target demographics. Highlight unique value.

Sponsorships 195

Sponsorships Social Media Events Corporate Events 195

Attendease

MARCH 28, 2024

Whether you need help with your virtual fundraising event’s marketing strategy or selecting the right technology, this guide is here to help. Do this by checking reviews, reading testimonials, viewing case studies, and scheduling demos with the provider. Social media.

Social Media 195

Social Media Technology Events Marketing 195

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

Marketing 147

Marketing Social Media Event Marketing Events 147

PCMA Convene

AUGUST 8, 2017

Last month, Convene and event marketing agency Marketing Design Group (MDG) collaborated on an exclusive Periscope livestream at Transform USA ‘s inaugural event in Washington, D.C. . Convene caught up with Innis afterwards to talk about her takeaways from the livestream, and to ask for her advice to planners.

Social Media 83

Social Media Advertising Trade Shows Marketing 83

Gallus Events

JUNE 8, 2017

Crowdfunding is effectively exceptionally robust market research. So we had to test the market. I suppose, with this in mind, we’ve written this case study. If you set it too low you won’t really have a good indication to see if the market is much wider. Our pledge bar a few days before we closed our campaign.

Social Media 191

Social Media Sponsorships Events 2017 191

Marketo Events

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Marketing 167

Marketing Social Media Retail Advertising 167

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventsforce

DECEMBER 12, 2019

In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Have a look at the top event tech stories you don’t want to miss: Social Media Today: 6 Key Social Media Trends to Watch in 2020.

Social Media 87

Social Media 2020 Tech Transportation 87

MeetingsNet

MARCH 31, 2023

The speaker add-ons that are most requested by event organizers are meet-and-greet experiences (66 percent), social-media promotion (42 percent), and book signing (38 percent). However, 44 percent of respondents said their average budget is less than $10,000. Only 10 percent said their budget is more than $50,000. •

Speakers 98

Speakers 2023 Social Media Travel 98

Smart Meetings

MARCH 9, 2022

The study asked 4,000 Americans and Canadians how they felt about tourism in their state and community. Read More : Destinations International Helms Meetings Industry Diversity Study. The number one customer of a DMO [Destination Marketing Organization] is the community and its residents.

Tourism 97

Tourism 2021 Government 2020 97

Eventmobi

SEPTEMBER 21, 2023

According to a study from the Harvard Business School , investing in customer retention can increase profits by 25-95%. Acquiring new members comes with upfront costs, especially those tied to marketing. Use multiple streams of communication (email, social media, paper mail, etc.),

Social Media 195

Social Media Event Apps Management Marketing 195

Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn. Learn more.

B2B 52

B2B Marketing Social Media Technology 52

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

StraussCA

AUGUST 25, 2022

Marketers are storytellers, and gone are the days when it was a straight-up sales pitch, and customers would flock and buy. As an association, when you write a marketing message for members or industry peers, the aim is to get them to act, i.e., to become a member, volunteer or sponsor and support their association events.

Marketing 98

Marketing Social Media Tech Management 98

SmartMeetings

APRIL 18, 2017

Regardless of the industry, attracting millennials is a hot topic of modern marketing. Millennials are known to be social media -obsessed, but social media marketing strategies need to be more sophisticated when catering to this very large and diverse group of people. Census Bureau’s International Database.

Social Media 58

Social Media 2015 Advertising Entertainment 58

Eventmobi

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Did you know that the 2021 Association Trends Study shows that 9% of members studied lapsed because they simply forgot to renew? The solution? Foster a sense of community.

Social Media 195

Social Media Event Apps Education Conference 195

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Eventmobi

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. According to a study from Salesforce, “ 84% of consumers say being treated like a person, not a number, is very important to winning their business.” Making your brand stand out. The best membership experiences are: Personal.

Social Media 195

Social Media Event Apps Events Management 195

Social Tables

OCTOBER 28, 2016

These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. Their Twitter account is a treasure trove of innovative and unconventional ideas for anyone in catering, planning, or experiential marketing. DahliaElGazzar.

Social Media 60

Social Media Hospitality Hotels Travel 60

IMG

JULY 19, 2023

The influencer marketing world has been catapulted to new and exciting directions beyond social media campaigns. At Innovate Marketing Group, we always start planning our events with the goal in mind. Check our TikTok Diverse Creator case study to learn more about it. Make it a series! Go where they are.

Social Media 195

Social Media Marketing Events Travel 195

InGo

FEBRUARY 8, 2022

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. Not only can referrals multiply your customer base, studies have shown that word-of-mouth recommendations are trusted above any other form of advertising. Who can benefit from referral marketing?

Marketing 59

Marketing Social Media Retail Advertising 59

ePly

JUNE 28, 2022

Experiential marketing (or branded experiences) is an engaging way for audiences to physically immerse themselves in a brand instead of simply purchasing the brand’s product or service. Getting organic shares on social media is essentially free advertising. Do you have their email for future engagement?

Marketing 62

Marketing Retail Social Media Advertising 62

Attendease

DECEMBER 12, 2019

Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events. Studies also show that you can gain a 160% increase in the number of purchases completed when the website supported payment processes suited for mobile phones. Video marketing has been in a lot of demand in the past few years.

Social Media 300

Social Media Speakers Events Marketing 300

Attendease

AUGUST 16, 2022

The first marketing resource you should consider in this process is your university’s event portal/ website. Social media sharing buttons. Including social media sharing buttons on your event entries allows attendees to promote the events among their friends and family members, growing awareness of the opportunities.

Education 369

Education Social Media Events Financial 369

Eventscase Blog

FEBRUARY 8, 2024

We would also like to present a case study from the VDS2023 that we hope will inspire your next event. It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion.

Social Media 52

Social Media Advertising B2C Sustainability 52

PCMA Convene

OCTOBER 24, 2019

Internet marketing specialist and author Susan Sweeney, CSP, will lead an influencer marketing session on Jan. Social-media influencers have moved far beyond the Kardashians. How is influencer marketing affecting the business events industry? 6 at PCMA Convening Leaders 2020 in San Francisco.

Marketing 67

Marketing Social Media 2020 Education 67

Attendease

APRIL 26, 2023

For instance, information that can help you improve your marketing and event planning efforts. Also, data that can help increase your overall registration, both for your current event and in the development of future event marketing campaigns. Visitors pour in to your site from your event marketing.

Social Media 195

Social Media Events Marketing Event Marketing 195

Connect Your Meetings

MARCH 9, 2018

Working with industry organizations like MPI, DMAI, PCMA and others, The Experience Institute surveyed 8,992 event professionals for “The Decision to Attend Study for Conventions and Exhibitions.”. The study notes the trend bodes well for second- and third-tier markets that attendees may not opt for during strictly personal trips.

2014 64

2014 Social Media Education Travel 64

Ins'Tent

JUNE 19, 2019

When it comes to marketing and staying ahead of the curve, companies everywhere are expanding their marketing budgets to take advantage of the plethora of technology at our fingertips. One space that is taking a huge leap in terms of technology is in event marketing. Focus on Social Media. Branded Apps.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

PCMA Convene

APRIL 4, 2024

A study published during the American Heart Association’s Epidemiology and Prevention/Lifestyle and Cardiometabolic Scientific Sessions, held in mid-March in Chicago, found that those who regularly took this approach to eating had a 91-percent higher risk of death from cardiovascular disease. The obesity rate in the U.S.

Food and Beverage 111

Food and Beverage Medical Meetings Trade Shows Social Media 111

Attendease

DECEMBER 13, 2023

Early and enthusiastic marketing gets attendees excited to register right away. Healthcare Event Marketing Strategies Promoting your healthcare event in a crowded industry takes creativity. Cultivate a social media presence and run digital ads focused on their location and healthcare interests.

Healthcare 195

Healthcare Event Ideas Food and Beverage Social Media 195

Event Industry News

APRIL 27, 2020

Her impressive experience as a marketing and communications professional started after graduating from university with a Business Studies degree and further studies to gain the Chartered Institute of Marketing qualifications. Theresa’s lively and positive personality is a perfect match for Robe.

Marketing 62

Marketing Trade Shows Social Media Sponsorships 62

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. The study involved 341 organizers in the U.S. Social media was the most popular inbound marketing channel for survey participants, used by 45 percent of U.S. and 51 percent of U.K.

Marketing 87

Marketing Social Media 2017 Sports 87

Event Industry News

DECEMBER 14, 2018

Now the hype has died down, what does it take to create a truly impactful VR or AR marketing campaign? This footage has been kindly captured by our friends at First Sight Media – firstsight.media. The post ETL Replay: Building Impactful VR & AR marketing campaigns appeared first on Event Industry News.

Marketing 81

Marketing Social Media 2018 Event Tech 81

Management Events

APRIL 12, 2023

This shift in consumer behavior requires a strategic approach to product differentiation through effective marketing strategies. However, in a highly competitive and unpredictable market , maintaining a strong brand image is no easy feat. Could you briefly explain what sensory marketing is and how it relates to customer loyalty?

Marketing 52

Marketing Retail Advertising Social Media 52

InGo

JUNE 24, 2021

Marketing is a vast space with different branches, but while there’s a wealth of options that can help position your business better, one thing is for sure: nothing beats the word of existing customers. What Is Advocacy Marketing? Do You Need to Improve Your Advocacy Marketing Strategy to Boost Engagement for Your Events?

Marketing 52

Marketing 2021 Social Media Event Marketing 52