Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

MAY 22, 2019

She pointed to a fascinating study of collective intelligence conducted by Thomas Malone , an MIT professor and director of Sloan School of Management’s Center for Collective Intelligence. Because not every organization understands how important the commitment to team collaboration is, conference organizers have an opportunity to “manage up.”

Conference 323

Conference Healthcare Sports Hospitality 323

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. Top 25 best marketing conferences in 2019.

2019 112

2019 Marketing Conference Social Media 112

Velvet Chainsaw

FEBRUARY 2, 2018

appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. We’re experiencing a global epidemic level of loneliness. Last week, the U.K. Face-to-Face Connection.

Hospitality 362

Hospitality Social Media Conference Meetings 362

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Velvet Chainsaw

AUGUST 2, 2016

Results from a recent CEIR study bolster that insight. It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Let’s Drill Down on This. Stay tuned.

Trade Shows 150

Trade Shows B2C Education Healthcare 150