Velvet Chainsaw

MAY 22, 2019

Traditionally teams from organizations attend a conference with a divide-and-conquer game plan, as they split up and attend as many different sessions as they can. What if you flipped that model and designed conferences that offered learning aimed at improving team collaboration and changes back in the workplace?

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Conference Healthcare Sports Hospitality 323

Eventory

JANUARY 29, 2019

2019 is here with its event calendar full of the best marketing conferences waiting for you to attend them. The marketing industry changes at a very fast pace. To keep track of emerging progress and novelties marketing specialists need to stay in the center of ongoing changes. 1 Marketing Insights Event 2019.

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2019 Marketing Conference Social Media 112

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

Velvet Chainsaw

FEBRUARY 2, 2018

appointed Tracey Crouch as the Minister of Loneliness after the British parliament released a five year study on loneliness that found more than 9 million people in the country reported they often or always feel lonely. So what does this mean for those of us responsible for organizing and executing conferences and events?

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Hospitality Social Media Conference Meetings 362

Velvet Chainsaw

MAY 28, 2019

In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. What would it take to implement a team strategy for your conference?

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Conference Conference Design Education Attendance Marketing 364

Velvet Chainsaw

AUGUST 2, 2016

Results from a recent CEIR study bolster that insight. It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. But there was a huge divide on the third factor “to attend conference programs/sessions.” Organizers ranked the importance of this factor at 73%.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 60

Marketing Food and Beverage Meetings Advertising 60