Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
Event Marketer
DECEMBER 11, 2023
Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Check out 10 campaigns that scored with fans this year.
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