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Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

Event Marketer

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Check out 10 campaigns that scored with fans this year.

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New sustainability consultancy launched by former isla & TRACE cofounder: Sustainability Simplified

Event Industry News

Former isla cofounder Ben Quarrell and major event expert Poppy Stephenson have launched Sustainability Simplified, a consultancy that helps event and media businesses achieve their sustainability goals quicker.

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3 Shifts in Event Sustainability

PCMA Convene

Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.

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Global sports business agency reintroduces as SPORTFIVE

Event Industry News

Today, the global sports marketing agency previously known as Lagardère Sports and Entertainment has changed its brand identity to SPORTFIVE, following the sale completion of the business from Lagardère Group to H.I.G. Firstly, SPORT as the agency and its people believe in the power of sports. Capital in mid-April.

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Making Conference Swag Sustainable

PCMA Convene

At a Women in CleanTech & Sustainability event, Ethical Swag’s bamboo cutlery in branded pouches made of recycled materials were coveted items. Now it’s like all of the suppliers are talking about sustainability,” Milburn said. She found two main objections to sustainable swag: “Oh, I tried that once. Tara Milburn.

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What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Focus on sporting culture and experiences she suggested to lure them to the U.S.

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GES cements support for sustainable events as Official Partner of Event Sustainability Live

Event Industry News

Global Experience Specialists (GES) has secured an agreement with Event Sustainability Live (ESL) that will see the brand become Official Partner as well as the build specialists of the event. The agreement will also see GES provide infrastructure and consultancy to Event Sustainably Live and its collocated partner event, Event Tech Live.