Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. A range of local food vendors, a pop-up FanDuel Sports Bar and Lounge, trophy photo ops and skills-based games were also in the mix. Check out 10 campaigns that scored with fans this year.

Sports 299

Sports Sponsorships Wireless 2023 299

Event Marketer

DECEMBER 20, 2024

Air Canada is a real connector of sport, culture and people. The post Podcast: Inside Canada Olympic House and Air Canadas Paris 2024 Campaign, with Mosaic and Wasserman appeared first on Event Marketer. We really loved to focus on sharing the very best of Canada and, in this case, the world.

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2024 2028 2026 Fashion 290

BizBash

MAY 21, 2025

The immersive experience celebrated WNBA fandom and women’s sports. That’s not surprising given the growth in women’s sports in recent years. In fact, Deloitte projects women’s sports to generate $2.35 In fact, Deloitte projects women’s sports to generate $2.35 Our commitment today remains just as strong.

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Sports 2025 Sponsorships Trade Shows 104

Event Marketer

OCTOBER 28, 2024

Our sports simulators also place attendees at the center of the action, transforming them from passive spectators into active participants. These realistic simulations let fans swing a bat, kick a ball, or drive a race car, immersing them in the thrill of the sport.

Entertainment 259

Entertainment Tech Event Tech Food and Beverage 259

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

Sports 328

Sports Sponsorships Retail 2023 328

Prestige Events Magazine

MAY 1, 2025

by Simon Hainsworth, Corporate Sporting Events When athletes or business people come together for a sporting or corporate event, theyre not just creating opportunities for people inside the stadium or conference hall to win. billion, while sports events generate around 39 billion each year in the UK.

Sports 207

Sports 2022 2012 Banking 207

BizBash

MAY 27, 2025

Before the opening of each pop-up, passersby could sneak a peek at the Keebler elves’ work in progress with staged, miniaturized setups of the activation build, complete with caution tape, offering bite-size, buzzworthy marketing moments. At the pop-ups, visitors could ring a tiny bell to score a sample of the new cookies.

Marketing 104

Marketing Sponsorships 2025 Trade Shows 104

Event Marketer

MARCH 10, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 Then add that to the fact that 94 percent of women who make it to the C-suite have played sports, and it’s clear that systemic change is necessary. and GlowUp Studios. and amplify their voices.

Banking 228

Banking Sports Sponsorships Retail 228

Event Marketer

JANUARY 3, 2025

Verizon is launching a nationwide FanFest that will offer free celebrations on Super Bowl Sunday at stadiums and venues across all 30 NFL markets. The brand plans to hit 30 cities across the U.S. Exclusive team memorabilia will be available for purchase in select cities.

Sponsorships 264

Sponsorships Sports Entertainment Venues 264

BizBash

MAY 27, 2025

Innovation is a team sport. "It Zippy NASCAR Activation Brands & Event Pros" class="section-feed-content-node__website-section-name"> Brands & Event Pros Industry Innovators 2025: Jimmy Knowles The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.

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2025 Trade Shows Advertising Sports 197

Event Marketer

JUNE 28, 2024

When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. Experiential venue SRGN Studios was the setting for the Courtside Club experience.

Sports 289

Sports 2014 Event Marketing Venues 289

Smart Meetings

JUNE 10, 2025

As headlines in national media warn of budget cuts to everything from Medicaid to international aid, a new proposal is quietly targeting travel marketing. Travel policies impact how quickly attendees at international events—and global sporting events such as FIFA World Cup coming up in 2026—can get visas to attend in person.

Travel 130

Travel Marketing Meetings 2026 130

BizBash

MAY 29, 2025

Concern about potential DEI investigations by the federal government is the primary reason brands are pulling back on Pride marketing, followed by potential backlash from conservative activists and consumers, the survey found. And this includes events like citywide parades.

Sponsorships 192

Sponsorships 2025 Sports Trade Shows 192

Event Marketer

FEBRUARY 19, 2025

AMERICAN EXPRESS As part of its longstanding partnership with TNT Sports, American Express, the Official Card of the NBA, arrived in SF with a three-floor Amex Experience activation, along with another live edition of NBA on TNT American Express Road Show. Throughout NBA All-Star 2025, hosted Feb. Over at the Amex Experience on Powell St.,

2025 240

2025 Apparel Sports Sponsorships 240

Event Marketer

OCTOBER 11, 2024

The nationwide trek, activated in partnership with furniture brand Lovesac, has been rolling into fairs, festivals, sporting events and landmarks—and stopping traffic in between with a 20-foot-long by 8-foot-high blue sofa installation. Fall’s here,’” says Ariel Parker, evp-marketing at CBS. What’s our signal of fall?

Sports 279

Sports Marketing Technology Event Marketing 279

Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix.

Sponsorships 306

Sponsorships 2023 Sports 2024 306

Smart Meetings

MAY 9, 2025

Industry voices reveal how to craft brand experiences that truly connect This years Experiential Marketing Summit (EMS) offered no shortage of big ideas, but one of the most memorable moments happened away from the mainstage. Trust isnt just earnedits felt.

Marketing 130

Marketing Meetings Tourism Sports 130

Event Marketer

NOVEMBER 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. To infinity and beyond… ( Partners: Event Strategy Group; Fivestone) THIS TRACK AND FIELD EVENT IS MORE GOOD NEWS FOR WOMEN’S SPORTS Step aside, New York City Marathon.

Sponsorships 298

Sponsorships Sports Trade Shows Tech 298

Event Marketer

FEBRUARY 12, 2025

5-8, which annually includes interactive football games and skills challenges, participating brands took their booths in a different direction that connected more to the city setting than the sporting event (more on that in a bit). Partners: Allied Sports, experiential; ASV Inc., Morial Convention Center, Feb. or Eli Manning.

Apparel 268

Apparel Sports Food and Beverage Fashion 268

Eventmobi

JANUARY 15, 2025

Gift ideas: Sports game tickets. Regardless of the time of year, theres an active team ready to engage the sports aficionados at your event. Provide free or reduced-price tickets to the sports team of the attendees choice. To get the most value from your program, market your offerings extensively.

Corporate Events 195

Corporate Events Sports 2014 Events 195

Smart Meetings

JANUARY 6, 2025

an interactive video streaming and marketing platform. In addition to travel, we extend our virtual touring capabilities across numerous sectors such as news, healthcare, education, sports, events, and real estate. In sports, we bring virtual access to sports events and venues.

Travel 242

Travel Healthcare Sports Education 242

Prestige Events Magazine

NOVEMBER 12, 2024

Trivandi’s acquisition of The Bulb is another key milestone in its incredible phase of growth, as it expands into new sectors and markets. My team and I are delighted to be part of the Trivandi family and can’t wait to see what the next chapter brings.”

Sustainability 130

Sustainability Sports Venues 2014 130

Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Agency: George P. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

2025 277

2025 Airlines Food and Beverage Sports 277

Event Marketer

MAY 2, 2024

Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Among insights, Aaron Conk, senior merchandising and trade show manager at Delta Faucet, explained why marketers need to hone in on the handful of KPIs that make sense for their particular exhibit strategy.

2024 317

2024 Marketing Trade Shows Sponsorships 317

Event Marketer

MAY 15, 2025

Tackling Untapped Markets Don Julio had a few criteria for deciding which markets to activate in. On the aspirational side, the brand was focused on making its mark not only in iconic cities with a robust nightlife, but in parts of the world that are outside of traditional or more developed tequila markets, Kelly explains.

Fashion 218

Fashion Marketing Sports Travel 218

BizBash

JUNE 12, 2025

Photo: Courtesy of CNC Agency Latest in Sports Sports Why Golf Is Suddenly the Coolest Brand Platform Around Sports On the Right Track: See Inside e.l.f.s Photo: Courtesy of CNC Agency Latest in Sports Sports Why Golf Is Suddenly the Coolest Brand Platform Around Sports On the Right Track: See Inside e.l.f.s

Sports 104

Sports 2025 Trade Shows Advertising 104

Event Marketer

APRIL 11, 2025

Still, there were plenty of fans who were buzzing and proudly sporting UConn, South Carolina, UCLA and Texas gear, and kids and adults alike were beaming at the chance to show off their basketball skills at the countless challenges around Tourney Town.

2025 232

2025 Sponsorships Sports 2018 232

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. For many corporations, the largest LED screen on Earth represents one of the largest marketing opportunities on Earth, and one of the latest brands to utilize the building was DeWalt. Well played.

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2025 2023 Sports Marketing 275

Event Marketer

JUNE 13, 2024

Patrick O’Keefe, VP-Integrated Marketing Communications, e.l.f. More on Women’s Sports: Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Sports Sponsorship Update: How Brands are Driving Measurable Change for Women’s Sports Fans from all walks of life stopped by e.l.f.’s

Sponsorships 336

Sponsorships Sports Education Marketing 336

Event Marketer

DECEMBER 2, 2024

For lessons on activating overnight events, and a peek behind the scenes of CBS’s successful “Tracker” experiences, we asked Ariel Parker, evp-marketing at CBS, for her top takeaways.

Sponsorships 277

Sponsorships Sports Events Entertainment 277

Event Marketer

MAY 9, 2025

The brand also partnered with NFL star Joe Burrow, who sported four custom Alo looks in Miami. LOUIS VUITTON Back in January, LVMH signed a 10-year agreement to join F1 as a Global Partner, bringing the Louis Vuitton brand into the sport as an Official Partner. TAG Heuer and More appeared first on Event Marketer.

2025 245

2025 Wireless Sports 2024 245

Event Marketer

MAY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. Attendees entered the event through an NBA-style tunnel that enveloped them in the sounds of the sport, like sneakers screeching on the court and basketballs dribbling.

Food and Beverage 192

Food and Beverage Sports Fashion Banking 192

Event Marketer

APRIL 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Ubers Lost and Found. By day, mannequins in the retail windows sported athletic gear and showcased an energetic lifestyle.

Apparel 243

Apparel Retail Sports Marketing 243

Event Marketer

APRIL 16, 2025

A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand.

2025 247

2025 Trade Shows Sustainability Negotiating 247

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. 19-21, with its annual UTA House experience.

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2024 Marketing Entertainment Apparel 325

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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2024 Marketing Trade Shows Sponsorships 263

Event Marketer

MARCH 28, 2025

A sneak preview of the upcoming 23 rd annual Experiential Marketing Summit in Las Vegas Theres only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industryand thats EMS. We got you.

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2025 Trade Shows Sponsorships Marketing 217