Event Industry News

FEBRUARY 28, 2024

Everything In Sport (EIS), a global sports conference brand, has appointed Bubble Agency, the global PR, marketing, and events specialist for the media and entertainment technology sector, as its PR and marketing agency partner to promote its Everything In Sport Women’s Edition conferences, taking place in North America and Europe.

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Event Industry News

JANUARY 3, 2024

Nine cultural and sporting events set to take place in the West Midlands have shared £3 million of Commonwealth Games legacy funding to help bring hundreds of thousands of people together in the region. Giving an estimated £11.5

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Sports Events Event Design Event Marketing 69

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Agency: 160over90.

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Event Industry News

OCTOBER 5, 2023

Athena, the iconic Art Deco events venue in Leicester’s vibrant cultural quarter, has conducted new research shedding light on the top priorities of sports event organisers. The research revealed that flexibility is the key priority for sports event organisers, who also place a high value on independent venues and in-house teams.

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Event Industry News

OCTOBER 16, 2023

These unique sporting venues have transformed into […] When you think of horse racing, you might envision a thrilling race, the thunder of hooves, and the elegance of jockeys guiding their steeds to victory. But what if we told you that The Jockey Club are not just about horseracing? They are so much more than that!

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Sports Venues Event Design Event Marketing 59

Event Marketer

APRIL 10, 2023

The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport. according to the Sports & Fitness Industry Association. There are a lot of opportunities and a lot of benefits to joining a sport early on,” says Makena Berchem, brand manager-partnerships at Carvana.

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Event Marketer

JULY 27, 2021

sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required new methods of engaging fans (and partners) without the benefit of connecting in a physical setting. Let’s play ball. Even properties are employing the tactic.

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Event Industry News

JANUARY 13, 2022

Delivering activations is at the heart of what Provision Events do; ‘ Connecting brands with sports fans worldwide.’ As an effective form of experiential marketing, the Provision team have implemented their activations at over 1500 events globally since 2004, including roadshows and fan zones across multiple sports.

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Event Marketer

MARCH 14, 2022

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Yahoo Sports (@YahooSports) February 20, 2022.

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Planning Pod

APRIL 11, 2024

Online directories often provide a cost-effective – and generally effective – marketing opportunity for venue and event businesses. From stadiums to sports camps, Unique Venues provides thousands of space options to planners in search of memorable options for a variety of events.

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Event Industry News

NOVEMBER 10, 2023

INCA Productions are a strategic creative agency who connect brands and audiences through live digital experiences. With offices in London and New York, their clients include Netflix, Meta, Moet and Chandon, Apple and Sky.

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Sports Fashion 2022 Event Design 115

Ins'Tent

JUNE 12, 2023

Sporting events create an electrifying atmosphere, whether it’s a kids’ soccer game, a beachside surf camp, or a local tournament. These versatile structures offer numerous benefits, enhancing both the functionality and aesthetics of sporting events.

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Event Industry News

MAY 28, 2020

Today, the global sports marketing agency previously known as Lagardère Sports and Entertainment has changed its brand identity to SPORTFIVE, following the sale completion of the business from Lagardère Group to H.I.G. Firstly, SPORT as the agency and its people believe in the power of sports. Capital in mid-April.

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Sports Entertainment Financial Consulting 72

Python Events

OCTOBER 4, 2021

Stadiums and sports fields across the UK are preparing for upcoming matches as the country recovers from the COVID pandemic. Sports fans are excited to resume attending events, as sports stadiums are now allowed to operate at full capacity once again. Seatedly is the top sports ticketing company in the UK.

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Sports Marketing Social Media Government 85

Ins'Tent

FEBRUARY 14, 2024

Back to Inflatables Hub Inflatable marketing materials are a new but effective approach to advertising efforts. Inflatable signs are roughly a third of the cost of traditional marketing tools, such as billboards or stationary signage, and even less than other options, like sign spinners or contests.

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Advertising Marketing Trade Shows Sports 52

Event Marketer

NOVEMBER 1, 2021

A disrupted 2020 NFL season left many fans feeling deflated, so to reignite their energy and drive viewership for “Sunday Night Football,” NBC is activating live painting events powered by local artists in six markets. Football fans in six markets will have the opportunity to watch artists create murals in real time.

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Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Python Events

JULY 26, 2021

COVID-19 has had a huge impact on industries around the world, and sport is no different. With professional sports leagues suspended for months on end, stadium capacities reduced, sports clubs on pause, and even the Tokyo 2020 Olympic Games postponed for a year at a cost of $4 billion , the impact on sport around the world is huge.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Partner: M&C Saatchi Sport & Entertainment North America) Photos: Courtesy of TAO Park City UTA UTA took over a restaurant on Main Street. 19-21, with its annual UTA House experience.

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Lennd

DECEMBER 14, 2021

In the wild world of live sports events, the most intense preparation work isn’t done by the teams or the coaching staff…it’s performed by the event organizers. Thankfully there are sports credential software solutions available that can bring order to the chaos that is credential management.

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Sports Management Event Technology Technology 81

Smart Meetings

JANUARY 3, 2019

Offering everything from team-building exercises to meet-and-greet with legendary athletes, sports venues provide exciting, unique settings for meetings, special events and tours. Arguably the leading sports city in the United States, Los Angeles provides planners with an unparalleled variety of venue options. Staples Center.

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Event Industry News

APRIL 10, 2024

Nestled in the heart of Lincolnshire, Market Rasen Racecourse offers more than just thrilling horse racing; it boasts one of the most picturesque venues in the region. Surrounded by the stunning landscapes of the Lincolnshire Wolds, our racecourse provides the perfect backdrop for any outdoor event.

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Event Industry News

JULY 31, 2023

Telford International Centre is set to cement its position as a leading host venue for large-scale sporting events when it opens its doors to the Pickleball English Open in August. More than 1,000 competitors from over 25 countries are expected to compete across the four-day tournament, which has doubled in size since the 2022 edition.

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Event Marketer

MAY 10, 2021

Dick’s Sporting Goods. Following the launch of its Warehouse and Overtime concept stores, which share the objective of selling products at a discount, Dick’s Sporting Goods opened its first experiential-focused House of Sport store concept in Victor, NY, on April 9. Featured Photo Credit: Dick’s Sporting Goods.

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InCharged

AUGUST 19, 2019

This is something that brand managers and marketing professionals have been following with great interest. With the right sponsor activation at concerts and sporting events, your brand can go a long way in terms of being recognized by attendees; the key is to provide value and convenience. The Value of Experiential Marketing.

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Sports Marketing Events Management 40

InCharged

AUGUST 19, 2019

This is something that brand managers and marketing professionals have been following with great interest. With the right sponsor activation at concerts and sporting events, your brand can go a long way in terms of being recognized by attendees; the key is to provide value and convenience. The Value of Experiential Marketing.

Sports 40

Sports Marketing Events Management 40

InCharged

AUGUST 19, 2019

This is something that brand managers and marketing professionals have been following with great interest. With the right sponsor activation at concerts and sporting events, your brand can go a long way in terms of being recognized by attendees; the key is to provide value and convenience. The Value of Experiential Marketing.

Sports 40

Sports Marketing Events Management 40

Event Industry News

FEBRUARY 28, 2022

Covering a wide range of sports including golf, cricket, tennis and more, nothing is beyond Provision’s proficiencies. Bespoke hole mapping such as Tron like virtual worlds or even mapping on the surface of the moon, allows them to deliver the highest standard of sports technology.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Smart Meetings

AUGUST 20, 2018

Since the Supreme Court legalized sports betting at the national level this year, gaming properties have made millions and are positioned to capitalize on the coming football season while diversifying their appeal for large groups of visitors. It’s called the gambilization of sports. New Wave of Casino Hotels Crash into Atlantic City.

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Sports Food and Beverage Hotels Entertainment 66

Social Tables

DECEMBER 9, 2016

There is nothing like a good sporting event to promote sportsmanship and friendly competition. When it comes to sports event planning, there may be some questions running through your mind over what is required in terms of logistics and venue layout. Sporting events should be about fun and not about winning. Market the Event.

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Sports Event Planning Social Media Venues 92

Event Industry News

JANUARY 14, 2019

Steve Dews has been appointed Innovation Director at Limelight Sports, the agency of the Active World. Katherine Daly has been promoted to Head of Campaign Technology, managing the delivery of all digital solutions for Limelight Sports’ clients.

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Sports 2019 Technology Marketing 55

Event Marketer

MARCH 15, 2024

The Experiential Marketing Summit turns 22 this year. EMS is the ultimate three-day conversation for event and trade show marketers. The Best Teachers in the Business EMS is the only (and we mean only ) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Read on and register today. #22.

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Event Industry News

DECEMBER 5, 2019

Dawn Farrow, CEO and founder of Boom Ents and Boom Sport, has revealed immediate plans for a bold rebrand of the business, bringing all elements under the new banner of Boom Live, in a decision Farrow says will deliver a renewed sense of vision, clarity and cohesion to her business. Sporting Events. Areas of interest. Brand Events.

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Sports 2012 Entertainment Social Media 52

Event Industry News

JANUARY 25, 2023

Ticket insurance innovator TicketPlan has partnered with SI Tickets, the fan-first ticketing site from Sports Illustrated, to deliver a refund insurance solution for the ticketing platform’s customers later in 2023. TicketPlan will work with long-time collaborator GoReady Insurance to implement the system. “We

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Insurance Sports 2023 Event Design 52

Ins'Tent

AUGUST 1, 2023

Custom canopy tents have become increasingly popular for use in outdoor markets, outdoor sporting events, outdoor festivals, and other outdoor public and promotional events. When it comes to outdoor markets and events, using a commercial-grade pop-up tent booth can offer a number of benefits. Sporting events.

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Marketing Trade Shows Sports 2022 52

InCharged

AUGUST 19, 2019

The post How to Market Your Brand at Sporting Events and Concerts appeared first on InCharged. What is interesting.

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