Velvet Chainsaw

FEBRUARY 27, 2023

Travel costs are rising due to strong demand (led by the leisure sector). Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Event venues are raising rates for basic services like electrical, internet, trash management and catering.

2023 222

2023 Food and Beverage 2022 Transportation 222

SpotMe Blog

JUNE 29, 2022

Enabling participants with no travel budget to still attend the event remotely. Ensuring people with health issues that prevent them from traveling can follow the event. Traveling is stressful for many, especially now when some people are still at high risk of contracting COVID-19. appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventmobi

JUNE 12, 2023

Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite. You can save money while bringing in attendees (and special guests!)

2023 195

2023 Sponsorships Insurance Event Apps 195

Endless Events

OCTOBER 11, 2022

If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox. That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Sponsorships aren’t cheap, and your sponsors want to get value for the money.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

2021 138

2021 Event Marketing Marketing Technology 138

TicketBud

JANUARY 11, 2024

By offering virtual options, organizers can limit food waste and travel, reducing the event’s carbon footprint while serving larger audiences. In this way, hybrid events also unlock new sponsorship opportunities. Event organizers may also use data gleaned from activities to justify charging more for future sponsorship packages.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Meeting Tomorrow

NOVEMBER 28, 2018

One proven strategy to increase profitability is through sponsorship. This is not a new concept and meeting planners have been selling sponsorship (or getting help selling sponsorship) throughout history. The question is – are you really capturing all you can from sponsorship? Keep sponsorship a focus.

Sponsorships 50

Sponsorships Social Media Technology Financial 50

PCMA Convene

APRIL 28, 2020

As for pricing sponsorships: This appears to be the Wild, Wild West right now. You don’t have that flexibility — something everyone needs these days— when you travel to a conference. What about the panelist or keynote you really wanted because they are ideal for your session, but their travel dates couldn’t work for your conference?

Sponsorships 123

Sponsorships Contracts Trade Shows Meeting Planning 123

Velvet Chainsaw

FEBRUARY 8, 2021

If you designed the program with problem-based tracks, you have the framework to repackage four or five sessions into a series that can be marketed as a rebroadcast or on-demand product. The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going.

Conference 366

Conference Sponsorships Education 2022 366

Eventmobi

JULY 27, 2022

Meet the educational needs of industry professionals: We don’t want to ignore the large virtual audience we attracted during the pandemic, particularly those who can’t or won’t travel because of personal responsibilities, budget or schedule constraints, physical disabilities, health concerns, or employer restrictions. Event Type.

Education 195

Education Sponsorships Conference Contracts 195

PCMA Convene

JUNE 29, 2021

With the expected decrease in overall attendance at physical events this year, marketers are looking to attract quality attendees over quantity. Account-based marketing (ABM) is a business-to-business marketing strategy concentrating resources on a set of target accounts. So, when and how does it make sense for event marketers?

Marketing 87

Marketing Sponsorships Events Travel 87

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines.

Wireless 66

Wireless Airlines Retail Travel 66

Eventmobi

MARCH 9, 2022

With an in-person event, your audience is limited to only those who can travel to your event’s location. If something unexpected arises—like travel restrictions, venue closure, or bad weather—you’ll be able to recoup your losses by offering a virtual program to those who can’t attend. Setting Specific KPIs for Your Hybrid Event.

Education 352

Education Events Sponsorships Travel 352

Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 110

Apparel Sponsorships Sports Entertainment 110

GEVME

SEPTEMBER 24, 2020

In the current scenario, travel restrictions have gradually loosened, but safety concerns remain. Offering greater flexibility in execution, it offers an increased return on investments plus improved sponsorship opportunities. Through the right mix of content marketing tools, you can generate buzz. Content is king.

Sponsorships 245

Sponsorships Financial Social Media Event Planning Tools 245

Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. The New York Times recently pointed out that Eurovision’s 2021 event (which was the first major in-person awards show in 2021) lacked any visible big-brand marketing.

2021 78

2021 Marketing Social Media Sponsorships 78

Attendease

JANUARY 5, 2021

In fact, the virtual event platform market is predicted to skyrocket, with Travel News Daily reporting how enterprises are now pivoting towards hosting virtual events instead of in-person ones to adapt to the changes brought about by the pandemic. Virtual events are part of today’s new normal.

Tech 329

Tech Sponsorships Speakers Events 329

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” Once the work is revealed, the public will be invited inside to try Coca-Cola Spiced and create their own flavor-inspired art. And the… –R.B.

Sponsorships 90

Sponsorships 2024 Banking Education 90

SevenEvents

FEBRUARY 25, 2024

cost savings and resource optimization: organising in-person events involves significant costs related to travel, accommodation, venue rental, and other logistical aspects. this extended reach is particularly beneficial for businesses with an international presence or those looking to expand their market.

Sponsorships 52

Sponsorships Financial Travel Events 52

Eventmobi

AUGUST 11, 2023

Your event page could feature a registration form, FAQ, information on event speakers , programming schedule, code of conduct, travel information, and more. Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Looking for inspiration?

Tech 195

Tech 2023 Event Tech Education 195

GEVME

JANUARY 26, 2021

Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. . Hybrid events also reduce travel costs for the attendees.

Sponsorships 218

Sponsorships Travel Events Risk Management 218

Attendease

DECEMBER 23, 2019

That includes marketing communication prior to the event as well as interactions during and after the event is over. In 2020, brands plan to invest launch events as marketing stations. Consider offering sponsorship packages to cover the cost of the party so you can provide the fun without spending extra. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing? Sponsorships.

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Also, consider travel and accommodation costs. Remember that sponsorship is a two-way deal.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. These include catering, speakers, power, technology, and travel. Win big with event sponsorship. This is one reason why event sponsorships are vital to your success in 2024.

2023 90

2023 2024 Sustainability Sponsorships 90

Event Geek

FEBRUARY 18, 2018

Sponsoring industry conferences and exhibiting at trade shows can be great marketing strategies when done right. But every industry has hundreds of events per year and you have a limited marketing budget. Download the Event Sponsorship Scorecard. Event marketing budgets fall into a bunch of different buckets.

Conference 90

Conference Sponsorships Trade Shows Travel 90

Velvet Chainsaw

JUNE 21, 2018

Travelers used its bright light as a guide to ensure they were voyaging in the right direction. Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction?

Conference 262

Conference Conference Planning Sponsorships Marketing 262

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Hotels 93

Hotels Sports Sustainability Hospitality 93

Event Marketer

NOVEMBER 21, 2022

This marks the first time the iconic, solid-gold trophy has traveled to all 32 of the tournament’s qualifying nations, giving fans around the world a rare opportunity to see it up close and personal. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.

Sports 84

Sports 2026 Sponsorships Sustainability 84

GEVME

JANUARY 27, 2021

Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. Hybrid events also reduce travel costs for the attendees.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

GEVME

JANUARY 27, 2021

Hybrid events have become extremely popular because of travel restrictions, regulations and lockdowns which force people to stay back at home. Businesses that wish to market their brand at events are particularly interested in hybrid events for two major reasons. Hybrid events also reduce travel costs for the attendees.

Sponsorships 156

Sponsorships Travel Events Risk Management 156

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? Between logistics , travel schedules and venue deadlines, there is no shortage of tasks that need attention. But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Stay true to your brand values and listen to the stakeholders who truly matter.

2022 98

2022 Retail Travel Tourism 98

Smart Meetings

DECEMBER 19, 2023

Recent surveys by both Hilton and Marriott support this, with 74% of travelers agreeing that it’s important to minimize their environmental footprint and 77% wanting to visit environmentally friendly destinations that align with their values. This can have a ripple effect that extends far beyond the event itself.

Trade Shows 98

Trade Shows 2024 Sustainability 2023 98

CadmiumCD

AUGUST 28, 2019

They need to be involved in your event marketing strategies. Let’s take a closer look at how your core event community can become your number one influencers and form the basis of some fresh and powerful event marketing strategies. Mobilize your speakers as event marketing partners. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Eventscase Blog

MARCH 19, 2024

These awards were created with the aim of recognising the role of event organising agencies as a key element in achieving the marketing and business objectives of companies. It was a collaboration done under the global sponsorship that unites Eventscase with AEVEA. We were very fortunate to be able to sponsor this first edition.

2024 59

2024 Trade Shows B2B Sponsorships 59