CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Event Geek

MARCH 26, 2018

Planning for an upcoming conference sponsorship or trade show exhibit ? Between logistics , travel schedules and venue deadlines, there is no shortage of tasks that need attention. But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance.

Event Marketing 60

Event Marketing Marketing Meetings Trade Shows 60

TicketBud

JANUARY 11, 2024

It expands the event’s reach to new audiences and presenters and can bring in extra ticket revenue. Hybrid events also help event organizers meet sustainability goals. By offering virtual options, organizers can limit food waste and travel, reducing the event’s carbon footprint while serving larger audiences.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

Event Marketer

APRIL 15, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air. The brand, popular for its subscription BarkBoxes, is addressing a common pet parent pain point—traveling with dogs is challenging for people and traumatic for their canines.

Wireless 81

Wireless Airlines Retail Travel 81

PCMA Convene

JUNE 29, 2021

With the expected decrease in overall attendance at physical events this year, marketers are looking to attract quality attendees over quantity. Account-based marketing (ABM) is a business-to-business marketing strategy concentrating resources on a set of target accounts. Jacob Slaton Photography). Shauna Peters.

Marketing 87

Marketing Sponsorships Events Travel 87

Endless Events

OCTOBER 11, 2022

If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox. Follow these nine tips to get a sponsor for your next event. Define Event Goals. When you know your event goal, it’s much easier to pick sponsors to help you achieve it. Quantify Your Value.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

Event Marketer

APRIL 4, 2022

The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season. More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Photo credit: PGA Tour.

Apparel 109

Apparel Sponsorships Sports Entertainment 109

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Attendease

DECEMBER 23, 2019

Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.

2020 243

2020 Event Apps Social Media Travel 243

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.” Once the work is revealed, the public will be invited inside to try Coca-Cola Spiced and create their own flavor-inspired art. And the… –R.B.

Sponsorships 90

Sponsorships 2024 Banking Education 90

Expo Pass

JANUARY 3, 2024

Across four days in Las Vegas, you’ll participate in 150+ sessions with topics including Event Marketing, Business Practices, and Technology. This conference is a great way to broaden your event planning horizons. Then, there are several contingency plans in case issues arise in the various areas of your event.

2023 90

2023 2024 Sustainability Sponsorships 90

Event Geek

FEBRUARY 18, 2018

Sponsoring industry conferences and exhibiting at trade shows can be great marketing strategies when done right. But every industry has hundreds of events per year and you have a limited marketing budget. So how do you choose which events to sponsor? Download the Event Sponsorship Scorecard. Get Your Copy.

Conference 90

Conference Sponsorships Trade Shows Travel 90

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

Social Media 62

Social Media Event Marketing Sponsorships Events 62

Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Visitors can rearrange magnets on a “LOVE” sign.

2024 98

2024 Social Media 2022 Entertainment 98

Event Marketer

NOVEMBER 21, 2022

This marks the first time the iconic, solid-gold trophy has traveled to all 32 of the tournament’s qualifying nations, giving fans around the world a rare opportunity to see it up close and personal. From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences.

Sports 82

Sports 2026 Sponsorships Sustainability 82

Eventtia

JUNE 2, 2023

An event, as we know, can involve many different moving parts, so by planning early, you’ll get more options for different elements of the event: venue options, speakers/talents options, sponsorship options, marketing options, and so on. Also, consider travel and accommodation costs.

Sponsorships 91

Sponsorships Insurance Social Media Food and Beverage 91

Eventmobi

MAY 18, 2020

Add fun gamification challenges throughout your event or across your virtual event series. Ticket sales are not the only way to monetize your online event. The Virtual Event Space offers endless sponsorship opportunities, from virtual exhibitor booths to banner ads and sponsored sessions. Virtual Event Space Setup.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Event Marketer

APRIL 18, 2022

To generate even more buzz and awareness for Summer in Argyle , Audible brand ambassadors traveled around Austin with a branded hot dog cart serving complimentary hot dogs with sides of promo cards to introduce fans to the podcast and drive listenership. Audio-centric Activations: Five Strategies Worth a Listen.

Sponsorships 103

Sponsorships 2022 Entertainment Travel 103

Event Marketer

MAY 7, 2024

With its sights set on courting Gen Z and capturing the zeitgeist, BDG is making big bets on experiential marketing, so we tapped Lindsay Leaf, evp-experiential, for more insight into the strategy. Music to any marketer’s ears. EM: What kinds of festival trends are on your radar this year?

Fashion 91

Fashion 2024 Transportation 2023 91

GEVME

MAY 1, 2021

Here are some more figures to put things in perspective: As of March 2020, the exhibition and events industry lost $16.5B (Source: UFI, 2020) Since the beginning of March 2020, the pandemic had resulted in over $500B in cumulative losses for the U.S. travel economy. Travel Association, 2020). from 2020 to 2027.

Event Technology 156

Event Technology Technology 2027 2020 156

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

Event Industry News

JULY 14, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 70

Event Apps Sponsorships Contracts Travel 70

PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Define who your event is for. Don’t let perfect be the enemy of good. And on that note ….

2022 98

2022 Retail Travel Tourism 98

Event Marketer

MARCH 27, 2023

The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

Sports 72

Sports Sponsorships Retail Hotels 72

Event Leadership Institute

MAY 26, 2021

Creative OmniChannel Sponsorship Solutions that Deliver Value. Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages.

Trade Shows 98

Trade Shows Sponsorships Travel Corporate Events 98

Eventscase Blog

MARCH 19, 2024

These awards were created with the aim of recognising the role of event organising agencies as a key element in achieving the marketing and business objectives of companies. It was a gala full of music, humour and unbridled positive energy that highlighted the great work done by event agencies.

2024 59

2024 Trade Shows B2B Sponsorships 59

Event Marketer

JUNE 27, 2022

Simplicity is part of our brand DNA… So, we wanted to show that through the aesthetic of the event, and then have that really simple, clear message.”. The post NÜTRL Vodka Seltzer’s Mock Graduation Helps Consumers ‘Upgrade’ to the Next Stage of Adulthood appeared first on Event Marketer.

Sponsorships 100

Sponsorships Marketing Travel Event Marketing 100

Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

2023 52

2023 Food and Beverage 2019 Event Marketing 52

GEVME

FEBRUARY 20, 2022

It shouldn’t come as a surprise that even after the relaxation of lockdown restrictions in many parts of the world, issues concerning the safety of attending in-person events are prevalent. Travelling also continues to be a major constraint when it comes to attending physical events. That said, hybrid events are still evolving.

Speakers 156

Speakers Sponsorships Trade Shows Events 156

Eventbase

JULY 13, 2022

Our customers have been excited to return to in-person events and attendees have too. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Travel for staff and talents. Marketing coordinator.

Social Media 62

Social Media Sponsorships Speakers Contracts 62

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Related Articles. .

Social Media 90

Social Media Sustainability Site Selections Travel 90

Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer.

Sponsorships 122

Sponsorships Travel Marketing Event Marketing 122

Socio Events

AUGUST 4, 2022

Rather than only experiencing session content in person at a physical venue, an attendee tunes into a live broadcast using event technology (i.e. video conferencing and virtual event software ). Generally, event organizers try to mimic the structure of an ordinary in-person conference. Use or repurpose existing content.

Conference Planning 97

Conference Planning Conference Event Apps Speakers 97

Event Marketer

FEBRUARY 6, 2023

As a self-proclaimed challenger brand, the automaker leveraged its sponsorship to amplify diverse voices and independent artists in film across a range of events and experiences while underscoring its “New World. Partners: G7 Entertainment Marketing; VCCP. Partners: George P.

Entertainment 93

Entertainment Automotive Sponsorships Banking 93