SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Event Marketing Marketing Advertising Social Media 132

SpotMe Blog

JUNE 29, 2022

While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people. Providing extra virtual event space if your physical venue is at capacity. appeared first on SpotMe.

Event Marketing 130

Event Marketing Marketing Travel Events 130

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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Event Industry News

APRIL 11, 2024

In a landmark move set to redefine the landscape of team travel coordination, EventR, the brainchild of visionary entrepreneur Otmar Szanfauer and the innovative team at Soft Pauer, has unveiled its revolutionary digital itineraries ecosystem.

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Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. Rely on moments, not branding. Photo: Exclamation Group) Accommodate the families.

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Event Marketer

OCTOBER 4, 2023

But in this era, event safety and attendee perceptions are critical to the success and continued growth of events that weathered the pandemic recovery period. Nicole Rogers, Executive VP, Chief Sales Officer, San Francisco Travel NICOLE ROGERS: I think there’s no other city that offers as much diversity and selection.

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Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

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CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get exhibitors in on your event marketing strategies. Think of all your speakers.

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Event Marketing Marketing Social Media Speakers 80

Event Industry News

DECEMBER 5, 2023

American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, today announced that IBM is the launch customer for its new global accessibility solution for business travelers.

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Travel B2B Event Design Event Marketing 69

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.

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Marketing Food and Beverage B2B Travel 141

Event Industry News

JANUARY 18, 2023

Northstar Travel Group (“Northstar”), the largest information services, data, events, and marketing solutions company focused exclusively on the travel industry, has named Nick Powell Managing Director, EMEA effective today.

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Travel Management 2019 Marketing 59

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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Event Industry News

JUNE 27, 2023

Northstar Travel Group, the leading B-to-B information, events and marketing solutions company in the travel industry, announces the launch of a major hosted buyer led tradeshow for the Asia Pacific meetings industry.

2024 59

2024 Travel Meetings Tourism 59

EventMB

JULY 31, 2019

Events, conferences, and trade shows are huge investments for businesses that can have a significant impact on business opportunities and revenue growth. However, with the expense of sponsorship, travel, setup, sales resources, and dynamic/engaging booths, it’s imperative that […].

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Marketing Trade Shows Sponsorships Travel 195

Event Industry News

DECEMBER 6, 2023

Airfares look set to stabilize across key routes around the world during 2024, according to new forecasts from the consulting team at American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform. Across all regions, […]

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2024 Travel B2B Consulting 69

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

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Event Marketing Marketing Social Media Events 83

Event Industry News

JANUARY 19, 2023

Today, American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, announced a new agreement with climate tech company CHOOOSE to integrate its carbon emissions calculations across Amex GBT’s travel booking and reporting tools.

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Travel Sustainability B2B Tech 52

Event Geek

MARCH 26, 2018

Between logistics , travel schedules and venue deadlines, there is no shortage of tasks that need attention. But one critical aspect of event marketing can sometimes fall through the cracks in the hustle and bustle: setting up meetings for reps in advance. Planning for an upcoming conference sponsorship or trade show exhibit ?

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Event Marketing Marketing Meetings Trade Shows 60

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

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Event Marketing Marketing Ecommerce B2B 48

Event Marketer

JULY 11, 2022

To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. We spoke with Gagliardi about The ELECTRIQ Theater and marketing in the EV space.

Travel 94

Travel Automotive Advertising Sports 94

Czarnowski

FEBRUARY 7, 2018

Below is a sneak peek of some of the exhibit and event marketing inspiration you’ll find inside. . Lucky for you, you don’t have to travel far to get fresh exhibit and event marketing ideas. The post Trend Alert: your guide to exhibit and event marketing inspiration appeared first on Czarnowski.

Event Marketing 60

Event Marketing Marketing Travel Hotels 60

Eventbrite UK

APRIL 1, 2020

It also lifts the geographical limits – instead of just attracting people who live nearby or can travel to your event easily, you can reach interested parties on the other side of the world. Like live events, online events […].

Marketing 148

Marketing Travel Events Event Tech 148

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Marketing Entertainment Social Media 59

Event Industry News

SEPTEMBER 4, 2019

Agency: Event Marketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. During that period Keith became passionate about roadshow trucks and realised with the growth of face to face and experiential marketing, an opportunity existed for a business to specialise.

Event Marketing 45

Event Marketing Marketing Healthcare Retail 45

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

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2019 Event Marketing Marketing Social Media 61

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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Marketing Speakers Event Marketing Social Media 219

PCMA Convene

NOVEMBER 26, 2018

And as the biggest names in online retail and travel try to capture the attention of shoppers, the stretch between Black Friday and Cyber Monday offers an ideal opportunity to see their marketing strategies in action — and to learn from them. We know great hotel offers help you travel the world,” the Kimpton offer read.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Analyze results to continually evolve your programming and improve future events. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

PCMA Convene

JUNE 29, 2021

With the expected decrease in overall attendance at physical events this year, marketers are looking to attract quality attendees over quantity. Account-based marketing (ABM) is a business-to-business marketing strategy concentrating resources on a set of target accounts. Jacob Slaton Photography). Shauna Peters.

Marketing 87

Marketing Sponsorships Events Travel 87

Event Marketer

AUGUST 2, 2021

The 147-year-old family-owned company is marking its first foray into brand marketing with a summer mobile tour aimed at delivering wild blueberry education and connecting the dots between Maine, Wyman’s and the wild blueberry category.

Marketing 130

Marketing Sustainability Education Travel 130

Eventbase

FEBRUARY 12, 2020

Similarly, few distinguish between business and personal travel in the same way they used to. That number is expected to grow in 2020 as employers encourage the blending of business and leisure travel to appeal to the younger generations that are rising up through the workforce. What is bleisure travel?

Travel 52

Travel Negotiating Event Apps 2020 52

Eventbrite UK

NOVEMBER 28, 2018

Getting people to leave their city or town for a destination event isn’t easy. On top of ticket costs, they need to pay for travel and hotels, which can add up quickly to a figure that not everyone is willing to pay (at least, at first glance). For some lucky festivals, on the other hand, […].

Travel 104

Travel Hotels Transportation Event Marketing 104

Hubilo Blog

JANUARY 13, 2021

The world today has finally seen the value in hosting events online. But how can they be truly leveraged from a sales and marketing perspective? There is no longer a need to travel to and fro from an event. But things are very different at a virtual venue because marketers are backed by intelligent event-tech platforms.

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Marketing Event Tech Tech 2020 90

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

Event Marketing 61

Event Marketing Tech Marketing 2007 61