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European River Cruises Set Sail in Meetings and Events Market

EventMB

Now that most Covid testing requirements for international travel have been lifted, cruise experts predict the floodgates will soon open. The company’s ships are currently being purpose-built to accommodate the needs of business events meeting. Transcend Cruises is one company making waves in the corporate river cruise industry.

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. Event marketers often operate under the assumption that attendees need more to see value.

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Sampling is Back: Get a Taste of the Impossible Food Truck Tour

Event Marketer

As COVID restrictions lifted and vaccines got underway this spring, the industry saw the widespread return of sampling, and Impossible Foods wasted no time getting its plant-based products into consumers’ hands. A tablet-based survey built to collect qualitative feedback for both Impossible Foods and Walmart is also part of the experience.

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Marketing Your Event During COVID-19

PCMA Convene

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.

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Building a Winning Corporate Events Program: 7 Critical Success Factors

Attendease

Effectively manage the event budget Based on your strategic plan, develop a realistic, line-item budget covering all aspects of the event — venue, vendors, security, food and beverage, staffing, swag, and the dozens of other expenses that pop up. Schedule planning meetings at least monthly leading up to the event.

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Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations

Event Marketer

The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold Coca-Cola.” Refreshing.

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F&B in Events: 2022 Inspiration from the ‘What’s Hot’ Forecast

Event Marketer

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. CBD-infused beverages.