Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

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Endless Events

FEBRUARY 2, 2018

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. Stats All Event Professionals Should Know This 2018.

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CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Mobilize your speakers as event marketing partners. Get a blurb about your event sent to your speaker’s email list.

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Event Marketer

JULY 19, 2023

But in event marketing, the aesthetic has broader implications for an industry eager to get back to basics. Serrano and Nisenbaum suggest marketers focus on “delicacy” and the feeling attendees will be left with that your brand gave to them. Rely on moments, not branding. Map the emotional journey.

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Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. LEARN MORE: How software for hybrid events creates an engaging experience for your virtual attendees ! based on expertise.

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Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

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Social Tables

OCTOBER 28, 2016

Thankfully these thought leaders are quick to share their tips and tricks on how to get ahead in the world of events and hospitality. These 40, follow-worthy social media influencers are highly engaged, limitless resources that are quick to share helpful content to help you succeed and grow your business. DahliaElGazzar.

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Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

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PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.

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Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

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Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Decide What to Change Post-Event After your event concludes, decide what changes you’ll make to your website.

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Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Event Marketer

FEBRUARY 5, 2024

The annual traveling cold-weather tour brings free pop-up weekend music festivals to six of the ski POWDR-owned mountains—Vermont’s Killington, Copper Mountain and Eldora in Colorado, California’s Sierra-at-Tahoe, Utah’s Snowbird and Mount Bachelor in Oregon—through April 14. Visitors can rearrange magnets on a “LOVE” sign.

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Event Marketer

APRIL 22, 2024

before the program concludes with the Hot Ones Chicago event (the exact location has yet to be revealed). To boot, 10 lucky hot sauce lovers who win the campaign sweepstakes will receive travel and accommodations for two, and seats at the show. The CTO will be tasked will traveling around the U.S. Across nine U.S.

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Travel Social Media Tourism Contracts 91

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

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Event Marketing Marketing Entertainment Social Media 59

Attendease

DECEMBER 23, 2019

Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.

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Eventmobi

SEPTEMBER 22, 2022

CSR programs are typically focused on social, environmental, or economic issues. . For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. Why Blend Corporate Social Responsibility And Events? Planning an incredible event starts with building an incredible team.

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Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

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2019 Event Marketing Marketing Social Media 61

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

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Social Media Speakers Event Apps Events 130

Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. But what should organizers be doing to keep attendees engaged between events? Also, how can we create that same energy and excitement we feel when an event is right around the corner? Create a marketing plan. Produce a short virtual event.

Social Media 143

Social Media Speakers Events Marketing 143

Expo Pass

JUNE 27, 2022

Any extra materials from sessions, such as marketing decks, studies, or readings, can be easily downloaded through the event app. Social media integration. One of the best uses of the app is to find out what attendees, speakers, or anyone else is saying on social media. Promote travel options.

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Event Apps Social Media Speakers Travel 104

Event Marketer

MARCH 1, 2024

Guests at Nobu Hotels in Atlanta, Chicago, Las Vegas, Miami Beach and Palo Alto traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in “Shōgun.” In the two weeks leading up to the Hulu premiere on Feb. Hotel guests checking in from Feb. Agency: Cartwheel and Co.

Hotels 83

Hotels Social Media Travel Hospitality 83

TicketBud

SEPTEMBER 19, 2023

With school events, holidays and travel, it can be easy to lose touch with communities and audiences. But the season also provides many opportunities to connect through specially timed and themed events. According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections.

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Trade Shows Travel Events Social Media 126

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.

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Marketing Social Media Tech Event Tech 80

Marketo Events

OCTOBER 5, 2017

That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. Add Some Marketing Magic. Decide which tactics you will use before your event.

Marketing 167

Marketing B2B Trade Shows Social Media 167

TicketBud

OCTOBER 26, 2023

Host Virtual, Hybrid or a Series of Satellite Events Research by MeetGreen shows that air travel by attendees, speakers or sponsors accounts for 70% of an event’s carbon footprint. Meaning, reducing travel is one of the easiest and most significant ways to make a large environmental impact. Start with education.

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Sustainability Transportation Travel Education 118

Event Marketer

JULY 13, 2022

What began as a shopper marketing program evolved post-pandemic into a first for the brand: An experiential sampling campaign in cities across the country, where consumers are invited to relax, roast marshmallows, and taste the difference Ghirardelli makes. More Sampling Strategies to Chew on: Five F&B Sampling Tactics Worth a Taste-Test.

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Retail Social Media Entertainment Travel 129

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

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Marketing Trade Shows Event Marketing Education 79

Event Marketer

SEPTEMBER 25, 2023

—Elizabeth Money, SVP-Brand and Creative, BÉIS The BÉIS Hotel offered consumers the chance to interact with the brand’s products in a travel-themed setting. For more than just packing travel essentials, luggage has become its own fashion statement, with the features and tech to match. It will wrap in Dallas this month on Sept.

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Hotels Travel Airlines Fashion 100

Bizzabo

MARCH 7, 2019

See how leading brands are using guerrilla marketing campaigns to make a big splash without busting their wallet. Guerrilla marketing campaigns (not to be confused with gorilla marketing campaigns ) are one of the more unique event types. A little warning: guerrilla marketing looks easy. Spotify’s Cosmic Playlists.

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Marketing 2018 2010 Social Media 80

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

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Advertising Retail Social Media Marketing 174

Event Marketer

AUGUST 16, 2021

“The Tomorrow War” is a sci-fi thriller starring Chris Pratt about a group of time travelers that arrive from the year 2051 to deliver an urgent message: Thirty years in the future, mankind is losing a global war against a deadly alien species called the White Spikes. And then there were the social media watch parties.

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Social Media Transportation Airlines Travel 138

ePly

FEBRUARY 13, 2024

And that’s where you find out if all the effort you put into your event achieved your desired outcomes. What is event ROI? That investment can be anything from real estate to a marketing campaign or conference. Event Marketing Goals and ROI Event marketing goals and ROI are specifically geared toward how the event was marketed.

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Social Media Event Marketing Sponsorships Events 62

Smart Meetings

OCTOBER 18, 2023

First : “It’s still a seller’s market,” he said. What that means from my point of view is having the right level of partnerships with your suppliers to make sure you’re able to provide the right conditions for an event that complies to the needs of the client, I think that’s critical.

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2024 2023 Social Media Meetings 98

Showclix

MAY 20, 2020

For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. Read on for five tips from our virtual event marketing experts to get you started! Update Marketing Language.

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Event Marketer

MAY 19, 2023

In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated social media strategy and cause marketing efforts. The program then made its way to 12 U.S.

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