Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

Event Marketing 113

Event Marketing Marketing 2017 2018 113

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

PCMA Convene

MARCH 6, 2020

During the COVID-19 crisis, event marketers should avoid discussing content that might fuel concerns, like food sampling. Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events has decreased over COVID-19 concerns.

Marketing 141

Marketing Food and Beverage B2B Travel 141

Eventmobi

SEPTEMBER 8, 2023

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

Social Media 195

Social Media Speakers B2B Tech 195

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

Attendease

FEBRUARY 20, 2024

For internal stakeholders: Create a core event committee with reps from legal, marketing, facilities, IT, etc. Schedule planning meetings at least monthly leading up to the event. Analyze results to continually evolve your programming and improve future events. Pssst, event marketing software can help with this.)

Corporate Events 195

Corporate Events Food and Beverage Social Media Event Management 195

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 219

Marketing Speakers Event Marketing Social Media 219

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Farm

DECEMBER 27, 2016

There have been a lot of exciting changes at the Farm recently, and we'd like to introduce two of the newest additions to our DC office: Ryan Speaker, Customer Support Specialist, and Steph Shuff, Sales Development Representative. RYAN SPEAKER 1) What drove you to Event Farm? 3) What is your Event Farm nickname?

Speakers 184

Speakers Retail Meetings Social Media 184

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. before the event begins. Nick Borelli. How did Borelli strategies begin?

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Hubilo Blog

FEBRUARY 25, 2020

Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.

Speakers 101

Speakers Consulting Healthcare Financial 101

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. This feat is achieved by calling to duty more than 15,000 speakers that leverage mathematical algorithms to keep music within a specific decibel range park-wide.

Event Marketing 59

Event Marketing Marketing Entertainment Social Media 59

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Guidebook

JUNE 19, 2018

You’ve been working on your event for 6+ months — you’ve put in countless hours getting the venue locked down, the schedule finalized, speakers scheduled, the production design perfect. The day comes around and you wait in anticipation for your keynote speaker to step on stage. The best keynote speakers are hustlers.

Speakers 79

Speakers Social Media Event Apps Conference 79

PCMA Convene

NOVEMBER 26, 2018

And as the biggest names in online retail and travel try to capture the attention of shoppers, the stretch between Black Friday and Cyber Monday offers an ideal opportunity to see their marketing strategies in action — and to learn from them. We know great hotel offers help you travel the world,” the Kimpton offer read.

Event Marketing 55

Event Marketing Marketing Retail Travel 55

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 120

Marketing 2020 Event Marketing Speakers 120

TicketBud

OCTOBER 26, 2023

Host Virtual, Hybrid or a Series of Satellite Events Research by MeetGreen shows that air travel by attendees, speakers or sponsors accounts for 70% of an event’s carbon footprint. Meaning, reducing travel is one of the easiest and most significant ways to make a large environmental impact. Start with education.

Sustainability 118

Sustainability Transportation Travel Education 118

Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

Event Marketing 61

Event Marketing Tech Marketing 2007 61

Expo Pass

AUGUST 25, 2022

Event marketing is typically done before and after the event. But what should organizers be doing to keep attendees engaged between events? Also, how can we create that same energy and excitement we feel when an event is right around the corner? Create a marketing plan. Produce a short virtual event.

Social Media 143

Social Media Speakers Events Marketing 143

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Use social media, email marketing, and promotional partnerships to spread the word. Panic starts to set in.

Social Media 130

Social Media Speakers Event Apps Events 130

Expo Pass

JUNE 27, 2022

This feature helps attendees build their own custom event schedule so they never miss any of their favorite sessions, panels, or speakers. Event schedules can be overwhelming, an event schedule app helps attendees streamline the process and design their perfect day. View speaker bios, contact info, and social media.

Event Apps 104

Event Apps Social Media Speakers Travel 104

Expo Pass

JANUARY 25, 2023

The annual Event Planner EXPO conference in NYC hosts a wide variety of guest speakers – with past lineups including Martha Stewart, Daymond John, and Mel Robbins. The Event Planner EXPO offers Speaker Series and Fireside Chats (discussion panels) on the trade show floor. Experiential Marketing Summit.

2023 136

2023 Event Planning Conference Trade Shows 136

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

TicketBud

JANUARY 11, 2024

It expands the event’s reach to new audiences and presenters and can bring in extra ticket revenue. Hybrid events also help event organizers meet sustainability goals. By offering virtual options, organizers can limit food waste and travel, reducing the event’s carbon footprint while serving larger audiences.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

GEVME

OCTOBER 10, 2018

If you are a digital marketing enthusiast like me, then you’ve probably already been exposed to various marketing strategies. One that I particularly like and find most effective is event branding. In a nutshell, this is an event that is dedicated to creating an identity for your brand and putting your name on everybody’s lips.

Event Ideas 174

Event Ideas Speakers Marketing Event Marketing 174

Eventmobi

MAY 18, 2020

Speaker readiness and presentations are just as important as they are at in-person events, but in-session engagement, high quality video production , and facilitating online networking takes on a whole new meaning at online events and conferences. How EventMobi Makes Online Events Easy to Manage and Fun to Attend.

Speakers 195

Speakers Sponsorships Events Event Apps 195

Eventmobi

OCTOBER 10, 2023

Hosting different types of networking events benefits not just your attendees but also your organization! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. When are they most likely to be available for an event?

2023 195

2023 Trade Shows Association Meetings Conference 195

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. The better experience your guest speaker has, the more likely they will be to work with you again in the future. How to Find Your Next Event Speaker. Understand Your Speaker.

Speakers 36

Speakers Social Media Advertising Conference 36

SpotMe Blog

AUGUST 25, 2022

These are events where all speakers are physically present at the event venue. Large events where participants are local but may not be able to attend in person. Marketing events with various participant tiers. Hybrid events with on-demand engagement. Others watch a recording of the event online.

Event Planning 246

Event Planning Speakers Event Apps Venues 246

Event Marketer

MARCH 18, 2024

Some of our favorites included PaperCut’s “Grow a Living Christmas Tree” kit inside a can and Spectrum Enterprise’s drawstring bag full of travel essentials, like an eye mask, earplugs, lip moisturizer and lavender fabric refresher spray (a brand ambassador gave our bag a little extra spritz). Palo Alto Networks hosted live trivia at 3 p.m.

Trade Shows 107

Trade Shows Tech Speakers Consulting 107

Prestige Events Magazine

MAY 16, 2023

Created in partnership with experience design experts Samme Allen, CEO of conferenceemcees.com , and renowned consultant, author and previous keynote speaker at The Meetings Show, Claus Raasted, content is split across four brand new themes: Impact, Inform, Innovate, and Inspire.

Education 52

Education Meetings 2023 Speakers 52

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.

Advertising 174

Advertising Retail Social Media Marketing 174

Showclix

MAY 20, 2020

For those of us who’ve been producing in-person events and managing venues for as long as we can remember, our event marketing strategy is something we’ve been honing for years. Read on for five tips from our virtual event marketing experts to get you started! Update Marketing Language.

Marketing 52

Marketing Social Media Event Marketing Speakers 52

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. The only problem?

2019 150

2019 Food and Beverage B2B Social Media 150

Eventtia

OCTOBER 9, 2023

One of the primary challenges in event planning is managing the numerous details and ensuring you have backup plans for almost every aspect. What should you do when your key speaker suddenly cancels five days before the event? Clearly articulate what makes this event (and the products or promotions it features) unique.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Eventmobi

FEBRUARY 3, 2021

Before the pandemic hit, most hybrid events treated the virtual audience as an afterthought. Hybrid events were designed around the in-person experience, with live streams of speaker presentations tacked on as a bonus feature. For the best chances of success, event organizers will have to put their online audience first.

Speakers 248

Speakers 2021 Sponsorships Events 248