Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketing Marketing Trade Shows Social Media 122

EventMB

JULY 18, 2023

Skift Take: Using influencer marketing to promote events doesn't have to involve celebrities. These tools help turn speakers into the influencers that they are. Miguel Neves Read the Complete Story On Skift Meetings

Speakers 153

Speakers Event Tech Tech Marketing 153

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Marketing Marketing Tech Events 130

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. That’s why a word-of-mouth marketing platform like Snöball comes in so handy. Will they register for your event? Don’t stop when your event is over.

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GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Planner WIre

DECEMBER 12, 2023

In the ever-evolving world of event marketing, integrating social media is no longer just an option; it’s a necessity. I’ve seen firsthand the transformative power of these platforms in enhancing event engagement and reach. Leverage Influencers and Speakers Influencers and speakers can be your best advocates.

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Social Media Event Marketing Marketing Speakers 45

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. And would you feel as confident in your ability to track the event’s performance?

Marketing 226

Marketing Event Marketing Event Tech Tech 226

GEVME

MARCH 9, 2022

Acing your event promotion strategy is often a challenging task. You may have an outstanding line-up of speakers for your event, a repository of informational content for attendees, a strong agenda and everything in between. But to create a buzz about your event, you need a solid event promotion strategy.

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Speakers Social Media Advertising Marketing 156

Plan Your Meetings

AUGUST 7, 2018

Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-event marketing strategy.

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Event Marketing Marketing Social Media B2B 176

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 131

Event Marketing Marketing Advertising Social Media 131

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Expo Pass

MAY 18, 2022

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important? How to promote an event. This is a fact. Let’s get to it!

Event Marketing 113

Event Marketing Marketing Social Media Advertising 113

Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Media coverage.

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Event Marketing Marketing Social Media Event Apps 167

Event Industry News

NOVEMBER 29, 2023

Sessionboard has announced a major update to its quickly growing speaker and content management platform, calling it Speaker CRM.

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Speakers Management Event Marketing Marketing 62

InGo

FEBRUARY 8, 2024

Are you maximizing the potential of your event marketing email efforts? We’ll dive into how to utilize this and the myriad of benefits it can drive for the ultimate success of your events. These posts are leading to over 2x the referral clicks — easily expanding your event’s reach.

Event Marketing 52

Event Marketing Marketing Events Speakers 52

Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin! Greed: “2 for 1 tickets.

Marketing 195

Marketing Sponsorships Speakers Events 195

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

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Event Marketing Marketing 2021 2022 124

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. If we can’t deliver on speakers, we’re not doing our job right.”.

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Speakers B2B Airlines Event Apps 186

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

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Event Marketing Marketing 2017 2018 113

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. The approach has typically involved a reward of some kind.

Event Marketing 141

Event Marketing Marketing Food and Beverage Travel 141

Eventsforce

FEBRUARY 18, 2020

As well as encouraging them to sign up, successful event promotion can also drive people to share their experiences more and come back year after year. You can create interest around your event by developing sneak previews of what will be on offer. Related reading: 3 Content Marketing Tips for Event Planners.

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

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2021 Event Marketing Marketing Technology 136

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

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Event Marketing Marketing 2020 2016 88

CadmiumCD

AUGUST 28, 2019

Let’s make one thing clear: all your event stakeholders can be considered influencers, advocates, and fans. They need to be involved in your event marketing strategies. Think of all your speakers. Mobilize your speakers as event marketing partners.

Event Marketing 80

Event Marketing Marketing Social Media Speakers 80

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Planning Two Different Event Experiences.

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

Picatic by Eventbrite

MAY 23, 2018

Would you like a keynote speaker that is engaging, inspirational and entertaining, while being knowledgeable in their field and relevant to your audience? What event manager doesn’t right? There are many things to consider when looking for a speaker for your next event.

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Speakers Conference Entertainment Event Management 285

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

Prestige Events Magazine

OCTOBER 6, 2023

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

Marketing 59

Marketing Event Marketing 2022 Global Events 59

Coterie Spark

JUNE 14, 2022

Everyone knows the power of marketing. And it is, of course, a crucial element of successful event and conference planning. . Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. The Planning Stage.

Event Marketing 52

Event Marketing Conference Marketing Social Media 52

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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2018 Event Marketing Marketing Social Media 109

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. W e want to thank our fantastic lineup of podcast speakers during these first 2 years of life.

Banking 195

Banking 2023 Speakers Entertainment 195

GEVME

JANUARY 18, 2019

To run an event successfully, you need to prepare a good event program and an event speaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for event speakers. Limit the number of event participants.

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Speakers Events Management Social Media 149

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. There’s a better way!

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Corporate Events Event Technology Technology Speakers 317

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Social media.

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Speakers Marketing Social Media Advertising 99