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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.

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Smart Moves in Las Vegas, Florida and More

Smart Meetings

Discover The Palm Beaches in Florida has promoted Cavers to chief sales officer; she previously worked as senior vice president of group sales and services. His background is in retail sales and he brings more than 15 years of leadership experience to his new role. Kelly Cavers.

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Smart Moves in Colorado, Florida and More

Smart Meetings

She was co-owner and senior vice president of a Chicago software company, vice president of sales and product marketing at Spatial Corp, a Dassault Systèmes company, CFO of Sports Garage Cycling and a Boulder retail shop, among additional roles. Regis Bal Harbour Resort in Miami Beach, Florida. Winfred van Workum.

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Smart Moves in Colorado, Florida and More

Smart Meetings

She was co-owner and senior vice president of a Chicago software company, vice president of sales and product marketing at Spatial Corp, a Dassault Systèmes company, CFO of Sports Garage Cycling and a Boulder retail shop, among additional roles. Regis Bal Harbour Resort in Miami Beach, Florida. Winfred van Workum.

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Meeting Profs Travel Report: Brightline Adds Orlando

Smart Meetings

In what may be a ground-changing move for hotels and meeting planners doing business in Florida, Brightline, the only intercity, eco-friendly high-speed rail in the U.S. The rail will connect service to Central and South Florida. has unveiled its Brightline Orlando Station at Orlando International Airport (MCO). out of Miami.

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Sand Dialed In: Destin and South Walton, Florida

Connect Your Meetings

With a relaxed coastal vibe, ultrawhite-sand beaches, and activities and attractions that embrace the Gulf waters, the Florida destinations of Destin and South Walton have long been popular. The post Sand Dialed In: Destin and South Walton, Florida appeared first on Connect Association.

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New Florida Hotel to Feature Culinary Theater

SmartMeetings

A culinary theater featuring world-renowned chefs is among the attractions planned at an upcoming 12-story hotel in Fort Myers, Florida. The 225-room property will also include retail shops and a diner on the ground level. The new Florida hotel will be connected to Harborside Event Center , which consists of more than 4,000 sq.

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