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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.

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12 Imaginative Events and Conferences from Amazon

Bizzabo

Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. In short, they’ve changed the retail landscape forever. This two-day conference provides opportunities for Amazon sellers to meet and network with each other and has scheduled stops in Washington, California, Illinois, and Florida in 2019.

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Three Professors Weigh in on How Experiential Marketing Degree Programs are Taking Shape

Event Marketer

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events. Where to find him? Bo Krüger is a speaker, facilitator and meeting designer.

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Areas of expertise include conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology. Jim began his career in media planning and buying before moving into the world of sponsorship activation and sports events. Where to find him? Bo Krüger is a speaker, facilitator and meeting designer.

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2019 Marketing Conferences: The #1 Marketing Events Guide

Bizzabo

Pubcon Florida 2019. At Pubcon Florida attendees will learn the most effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more. SponsorshipX unites the sponsorship and marketing industries' most disruptive minds in a setting that inspires.

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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Notable clients: AAA (Club Alliance), Florida Hospital, MedStar Health, M&T Bank, Target. Notable clients: AAA (Club Alliance), Florida Hospital, MedStar Health, M&T Bank, Target. They specialize in multicultural events, sponsorship activation, and mobile tours. August Jackson. Chicago, IL. BI WORLDWIDE. Minneapolis, MN.

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